Social marketing in the 21st century:
'Social Marketing in the 21st Century' is well-grounded in scholarship, synthesises a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioural change through social marketing
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Schlagworte: | |
| Online-Zugang: | UBY01 URL des Erstveröffentlichers |
| Zusammenfassung: | 'Social Marketing in the 21st Century' is well-grounded in scholarship, synthesises a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioural change through social marketing |
| Beschreibung: | xi, 264 p. ill |
| ISBN: | 9781483329192 |
Internformat
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| 300 | |a xi, 264 p. |b ill | ||
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| 338 | |b cr |2 rdacarrier | ||
| 505 | 8 | |a Includes bibliographical references and index | |
| 520 | |a 'Social Marketing in the 21st Century' is well-grounded in scholarship, synthesises a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioural change through social marketing | ||
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Datensatz im Suchindex
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| author | Andreasen, Alan R. 1934- |
| author_facet | Andreasen, Alan R. 1934- |
| author_role | aut |
| author_sort | Andreasen, Alan R. 1934- |
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| building | Verbundindex |
| bvnumber | BV046132032 |
| classification_rvk | MF 9200 QR 400 QX 000 |
| collection | ZDB-96-SKC |
| contents | Includes bibliographical references and index |
| ctrlnum | (ZDB-96-SKC)EDZ0000158769 (OCoLC)1007861008 (DE-599)BVBBV046132032 |
| dewey-full | 361.00688 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 361 - Social problems and services |
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| dewey-search | 361.00688 |
| dewey-sort | 3361.00688 |
| dewey-tens | 360 - Social problems and services; associations |
| discipline | Soziologie Politologie Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV046132032 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:36:03Z |
| institution | BVB |
| isbn | 9781483329192 |
| language | English |
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| oclc_num | 1007861008 |
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| physical | xi, 264 p. ill |
| psigel | ZDB-96-SKC |
| publishDateSearch | 2006 |
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| spelling | Andreasen, Alan R. 1934- Verfasser aut Social marketing in the 21st century Alan R. Andreasen xi, 264 p. ill txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index 'Social Marketing in the 21st Century' is well-grounded in scholarship, synthesises a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioural change through social marketing Social marketing Soziomarketing (DE-588)4116549-4 gnd rswk-swf Soziomarketing (DE-588)4116549-4 s 1\p DE-604 Erscheint auch als Druck-Ausgabe 9781412916332 http://sk.sagepub.com/books/social-marketing-in-the-21st-century Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Andreasen, Alan R. 1934- Social marketing in the 21st century Includes bibliographical references and index Social marketing Soziomarketing (DE-588)4116549-4 gnd |
| subject_GND | (DE-588)4116549-4 |
| title | Social marketing in the 21st century |
| title_auth | Social marketing in the 21st century |
| title_exact_search | Social marketing in the 21st century |
| title_full | Social marketing in the 21st century Alan R. Andreasen |
| title_fullStr | Social marketing in the 21st century Alan R. Andreasen |
| title_full_unstemmed | Social marketing in the 21st century Alan R. Andreasen |
| title_short | Social marketing in the 21st century |
| title_sort | social marketing in the 21st century |
| topic | Social marketing Soziomarketing (DE-588)4116549-4 gnd |
| topic_facet | Social marketing Soziomarketing |
| url | http://sk.sagepub.com/books/social-marketing-in-the-21st-century |
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