The marketing of the president: political marketing as campaign strategy
Using the 1992 presidential election as a case study, Newman reveals how the American political process has been transformed by the use of marketing techniques. He addresses issues of serious concern to the health of the political process including the role of polling, direct mail and television adv...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Schlagworte: | |
| Online-Zugang: | UBY01 Volltext |
| Zusammenfassung: | Using the 1992 presidential election as a case study, Newman reveals how the American political process has been transformed by the use of marketing techniques. He addresses issues of serious concern to the health of the political process including the role of polling, direct mail and television advertising. This is the first comprehensive account of the influence of marketing in a presidential election campaign |
| Beschreibung: | xvii, 163 p. |
| ISBN: | 9781483326702 |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Newman, Bruce I. |
| author_facet | Newman, Bruce I. |
| author_role | aut |
| author_sort | Newman, Bruce I. |
| author_variant | b i n bi bin |
| building | Verbundindex |
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| collection | ZDB-96-SKC |
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| dewey-full | 324.70973 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 324 - The political process |
| dewey-raw | 324.70973 |
| dewey-search | 324.70973 |
| dewey-sort | 3324.70973 |
| dewey-tens | 320 - Political science (Politics and government) |
| discipline | Politologie |
| era | Geschichte 1992 gnd |
| era_facet | Geschichte 1992 |
| format | Electronic eBook |
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| id | DE-604.BV046131989 |
| illustrated | Not Illustrated |
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| institution | BVB |
| isbn | 9781483326702 |
| language | English |
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| physical | xvii, 163 p. |
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| spelling | Newman, Bruce I. Verfasser aut The marketing of the president political marketing as campaign strategy Bruce I. Newman xvii, 163 p. txt rdacontent c rdamedia cr rdacarrier Using the 1992 presidential election as a case study, Newman reveals how the American political process has been transformed by the use of marketing techniques. He addresses issues of serious concern to the health of the political process including the role of polling, direct mail and television advertising. This is the first comprehensive account of the influence of marketing in a presidential election campaign USA Präsident (DE-588)2033432-1 gnd rswk-swf Geschichte 1992 gnd rswk-swf Presidents United States Election Campaign management United States Political campaigns United States Marketing United States Präsidentenwahl (DE-588)4047020-9 gnd rswk-swf Wahlkampf (DE-588)4064292-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Politik (DE-588)4046514-7 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Politik (DE-588)4046514-7 s Marketing (DE-588)4037589-4 s Präsidentenwahl (DE-588)4047020-9 s Geschichte 1992 z 1\p DE-604 USA Präsident (DE-588)2033432-1 b Wahlkampf (DE-588)4064292-6 s 2\p DE-604 Erscheint auch als Druck-Ausgabe 9780803951372 http://sk.sagepub.com/books/the-marketing-of-the-president Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Newman, Bruce I. The marketing of the president political marketing as campaign strategy USA Präsident (DE-588)2033432-1 gnd Presidents United States Election Campaign management United States Political campaigns United States Marketing United States Präsidentenwahl (DE-588)4047020-9 gnd Wahlkampf (DE-588)4064292-6 gnd Marketing (DE-588)4037589-4 gnd Politik (DE-588)4046514-7 gnd |
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| title | The marketing of the president political marketing as campaign strategy |
| title_auth | The marketing of the president political marketing as campaign strategy |
| title_exact_search | The marketing of the president political marketing as campaign strategy |
| title_full | The marketing of the president political marketing as campaign strategy Bruce I. Newman |
| title_fullStr | The marketing of the president political marketing as campaign strategy Bruce I. Newman |
| title_full_unstemmed | The marketing of the president political marketing as campaign strategy Bruce I. Newman |
| title_short | The marketing of the president |
| title_sort | the marketing of the president political marketing as campaign strategy |
| title_sub | political marketing as campaign strategy |
| topic | USA Präsident (DE-588)2033432-1 gnd Presidents United States Election Campaign management United States Political campaigns United States Marketing United States Präsidentenwahl (DE-588)4047020-9 gnd Wahlkampf (DE-588)4064292-6 gnd Marketing (DE-588)4037589-4 gnd Politik (DE-588)4046514-7 gnd |
| topic_facet | USA Präsident Presidents United States Election Campaign management United States Political campaigns United States Marketing United States Präsidentenwahl Wahlkampf Marketing Politik USA |
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