Nonprofit marketing: marketing management for charitable and nongovernmental organizations
This textbook presents marketing concepts which are then supported with real-world examples. Key features include treatment of the most important marketing activities, marketing fundamentals, separate chapters on 'social marketing' and cause marketing, and numerous international examples
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Schlagworte: | |
| Online-Zugang: | UBY01 Volltext |
| Zusammenfassung: | This textbook presents marketing concepts which are then supported with real-world examples. Key features include treatment of the most important marketing activities, marketing fundamentals, separate chapters on 'social marketing' and cause marketing, and numerous international examples |
| Beschreibung: | ix, 370 p. ill |
| ISBN: | 9781483329031 |
Internformat
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| 100 | 1 | |a Wymer, Walter W. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Nonprofit marketing |b marketing management for charitable and nongovernmental organizations |c Walter Wymer, Jr., Patricia Knowles, Roger Gomes |
| 300 | |a ix, 370 p. |b ill | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 505 | 8 | |a Includes bibliographical references and index | |
| 520 | |a This textbook presents marketing concepts which are then supported with real-world examples. Key features include treatment of the most important marketing activities, marketing fundamentals, separate chapters on 'social marketing' and cause marketing, and numerous international examples | ||
| 650 | 4 | |a Nonprofit organizations |x Marketing | |
| 700 | 1 | |a Knowles, Patricia A. |e Sonstige |4 oth | |
| 700 | 1 | |a Gomes, Roger |e Sonstige |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 9781412909235 |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Wymer, Walter W. |
| author_facet | Wymer, Walter W. |
| author_role | aut |
| author_sort | Wymer, Walter W. |
| author_variant | w w w ww www |
| building | Verbundindex |
| bvnumber | BV046131987 |
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| collection | ZDB-96-SKC |
| contents | Includes bibliographical references and index |
| ctrlnum | (ZDB-96-SKC)EDZ0000158984 (OCoLC)809774297 (DE-599)BVBBV046131987 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV046131987 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:36:03Z |
| institution | BVB |
| isbn | 9781483329031 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031512372 |
| oclc_num | 809774297 |
| open_access_boolean | |
| owner | DE-706 |
| owner_facet | DE-706 |
| physical | ix, 370 p. ill |
| psigel | ZDB-96-SKC |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| record_format | marc |
| spelling | Wymer, Walter W. Verfasser aut Nonprofit marketing marketing management for charitable and nongovernmental organizations Walter Wymer, Jr., Patricia Knowles, Roger Gomes ix, 370 p. ill txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index This textbook presents marketing concepts which are then supported with real-world examples. Key features include treatment of the most important marketing activities, marketing fundamentals, separate chapters on 'social marketing' and cause marketing, and numerous international examples Nonprofit organizations Marketing Knowles, Patricia A. Sonstige oth Gomes, Roger Sonstige oth Erscheint auch als Druck-Ausgabe 9781412909235 http://sk.sagepub.com/books/nonprofit-marketing Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Wymer, Walter W. Nonprofit marketing marketing management for charitable and nongovernmental organizations Includes bibliographical references and index Nonprofit organizations Marketing |
| title | Nonprofit marketing marketing management for charitable and nongovernmental organizations |
| title_auth | Nonprofit marketing marketing management for charitable and nongovernmental organizations |
| title_exact_search | Nonprofit marketing marketing management for charitable and nongovernmental organizations |
| title_full | Nonprofit marketing marketing management for charitable and nongovernmental organizations Walter Wymer, Jr., Patricia Knowles, Roger Gomes |
| title_fullStr | Nonprofit marketing marketing management for charitable and nongovernmental organizations Walter Wymer, Jr., Patricia Knowles, Roger Gomes |
| title_full_unstemmed | Nonprofit marketing marketing management for charitable and nongovernmental organizations Walter Wymer, Jr., Patricia Knowles, Roger Gomes |
| title_short | Nonprofit marketing |
| title_sort | nonprofit marketing marketing management for charitable and nongovernmental organizations |
| title_sub | marketing management for charitable and nongovernmental organizations |
| topic | Nonprofit organizations Marketing |
| topic_facet | Nonprofit organizations Marketing |
| url | http://sk.sagepub.com/books/nonprofit-marketing |
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