Postmodern consumer research:

The methodological choices now confronting consumer researchers are daunting and for many years, researchers have wrestled with issues related to the nature of knowledge in the study of consumption phenomena. The authors of this book examine the philosophies and methods of consumer research both obj...

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Bibliographische Detailangaben
1. Verfasser: Hirschman, Elizabeth Caldwell 1949- (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
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Online-Zugang:UBY01
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Zusammenfassung:The methodological choices now confronting consumer researchers are daunting and for many years, researchers have wrestled with issues related to the nature of knowledge in the study of consumption phenomena. The authors of this book examine the philosophies and methods of consumer research both objectively and subjectively
Beschreibung:Published in association with the Consumers' Association
Beschreibung:146 p.
ISBN:9781483325941

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