Hands-on social marketing: a step-by-step guide to designing change for good
Using examples from a wide range of health issues, this book demystifies the process of developing and implementing a social marketing campaign
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
2011
|
| Ausgabe: | 2nd ed |
| Schlagworte: | |
| Online-Zugang: | BSB01 UBY01 Volltext |
| Zusammenfassung: | Using examples from a wide range of health issues, this book demystifies the process of developing and implementing a social marketing campaign |
| Beschreibung: | xiv, 309 p. ill |
| ISBN: | 9781452224879 |
Internformat
MARC
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| 100 | 1 | |a Weinreich, Nedra Kline |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Hands-on social marketing |b a step-by-step guide to designing change for good |c Nedra Kline Weinreich |
| 250 | |a 2nd ed | ||
| 264 | 1 | |c 2011 | |
| 300 | |a xiv, 309 p. |b ill | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 505 | 8 | |a Includes bibliographical references and index | |
| 520 | |a Using examples from a wide range of health issues, this book demystifies the process of developing and implementing a social marketing campaign | ||
| 650 | 4 | |a Social marketing | |
| 650 | 0 | 7 | |a Soziomarketing |0 (DE-588)4116549-4 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1804180456301658112 |
|---|---|
| any_adam_object | |
| author | Weinreich, Nedra Kline |
| author_facet | Weinreich, Nedra Kline |
| author_role | aut |
| author_sort | Weinreich, Nedra Kline |
| author_variant | n k w nk nkw |
| building | Verbundindex |
| bvnumber | BV046131793 |
| classification_rvk | QP 600 |
| collection | ZDB-96-SKC |
| contents | Includes bibliographical references and index |
| ctrlnum | (ZDB-96-SKC)EDZ0000083408 (OCoLC)808342697 (DE-599)BVBBV046131793 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2nd ed |
| format | Electronic eBook |
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| id | DE-604.BV046131793 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:36:03Z |
| institution | BVB |
| isbn | 9781452224879 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031512178 |
| oclc_num | 808342697 |
| open_access_boolean | |
| owner | DE-706 DE-12 |
| owner_facet | DE-706 DE-12 |
| physical | xiv, 309 p. ill |
| psigel | ZDB-96-SKC ZDB-96-SKC BSB_PDA_SKC_Kauf |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
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| spelling | Weinreich, Nedra Kline Verfasser aut Hands-on social marketing a step-by-step guide to designing change for good Nedra Kline Weinreich 2nd ed 2011 xiv, 309 p. ill txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Using examples from a wide range of health issues, this book demystifies the process of developing and implementing a social marketing campaign Social marketing Soziomarketing (DE-588)4116549-4 gnd rswk-swf Soziomarketing (DE-588)4116549-4 s 1\p DE-604 Erscheint auch als Druck-Ausgabe 9781412953696 http://sk.sagepub.com/books/hands-on-social-marketing-2e Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Weinreich, Nedra Kline Hands-on social marketing a step-by-step guide to designing change for good Includes bibliographical references and index Social marketing Soziomarketing (DE-588)4116549-4 gnd |
| subject_GND | (DE-588)4116549-4 |
| title | Hands-on social marketing a step-by-step guide to designing change for good |
| title_auth | Hands-on social marketing a step-by-step guide to designing change for good |
| title_exact_search | Hands-on social marketing a step-by-step guide to designing change for good |
| title_full | Hands-on social marketing a step-by-step guide to designing change for good Nedra Kline Weinreich |
| title_fullStr | Hands-on social marketing a step-by-step guide to designing change for good Nedra Kline Weinreich |
| title_full_unstemmed | Hands-on social marketing a step-by-step guide to designing change for good Nedra Kline Weinreich |
| title_short | Hands-on social marketing |
| title_sort | hands on social marketing a step by step guide to designing change for good |
| title_sub | a step-by-step guide to designing change for good |
| topic | Social marketing Soziomarketing (DE-588)4116549-4 gnd |
| topic_facet | Social marketing Soziomarketing |
| url | http://sk.sagepub.com/books/hands-on-social-marketing-2e |
| work_keys_str_mv | AT weinreichnedrakline handsonsocialmarketingastepbystepguidetodesigningchangeforgood |