Advertising to children: concepts and controversies

Advertising to Children stimulates and informs the debate on the ethics and effectiveness of marketing to children. The research tackles a wide range of issues including smoking and alcohol consumption

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Format: Elektronisch E-Book
Sprache:English
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Online-Zugang:UBY01
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Zusammenfassung:Advertising to Children stimulates and informs the debate on the ethics and effectiveness of marketing to children. The research tackles a wide range of issues including smoking and alcohol consumption
Beschreibung:xiv, 322 p. ill
ISBN:9781452225500

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