How advertising works: the role of research
Bringing together the theory and practice of advertising, this is an authoritative handbook of the research procedures which determine effective advertising
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Schlagworte: | |
| Online-Zugang: | UBY01 Volltext |
| Zusammenfassung: | Bringing together the theory and practice of advertising, this is an authoritative handbook of the research procedures which determine effective advertising |
| Beschreibung: | 358 p. ill., facsims |
| ISBN: | 9781452231501 |
Internformat
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| 338 | |b cr |2 rdacarrier | ||
| 505 | 8 | |a Includes bibliographical references and index | |
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| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Advertising |x Research | |
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Datensatz im Suchindex
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| bvnumber | BV046131594 |
| classification_rvk | QP 630 |
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| contents | Includes bibliographical references and index |
| ctrlnum | (ZDB-96-SKC)EDZ0000085137 (OCoLC)811403236 (DE-599)BVBBV046131594 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| indexdate | 2024-07-10T08:36:02Z |
| institution | BVB |
| isbn | 9781452231501 |
| language | English |
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| physical | 358 p. ill., facsims |
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| spelling | How advertising works the role of research edited by John Philip Jones 358 p. ill., facsims txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Bringing together the theory and practice of advertising, this is an authoritative handbook of the research procedures which determine effective advertising Advertising Advertising Research Werbung (DE-588)4065541-6 gnd rswk-swf Werbewirkungsforschung (DE-588)4189648-8 gnd rswk-swf Werbeforschung (DE-588)4461741-0 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Werbewirkungsforschung (DE-588)4189648-8 s 2\p DE-604 Werbung (DE-588)4065541-6 s 3\p DE-604 Werbeforschung (DE-588)4461741-0 s 4\p DE-604 Jones, John Philip Sonstige oth Erscheint auch als Druck-Ausgabe 9780761912415 http://sk.sagepub.com/books/how-advertising-works Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | How advertising works the role of research Includes bibliographical references and index Advertising Advertising Research Werbung (DE-588)4065541-6 gnd Werbewirkungsforschung (DE-588)4189648-8 gnd Werbeforschung (DE-588)4461741-0 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4189648-8 (DE-588)4461741-0 (DE-588)4143413-4 |
| title | How advertising works the role of research |
| title_auth | How advertising works the role of research |
| title_exact_search | How advertising works the role of research |
| title_full | How advertising works the role of research edited by John Philip Jones |
| title_fullStr | How advertising works the role of research edited by John Philip Jones |
| title_full_unstemmed | How advertising works the role of research edited by John Philip Jones |
| title_short | How advertising works |
| title_sort | how advertising works the role of research |
| title_sub | the role of research |
| topic | Advertising Advertising Research Werbung (DE-588)4065541-6 gnd Werbewirkungsforschung (DE-588)4189648-8 gnd Werbeforschung (DE-588)4461741-0 gnd |
| topic_facet | Advertising Advertising Research Werbung Werbewirkungsforschung Werbeforschung Aufsatzsammlung |
| url | http://sk.sagepub.com/books/how-advertising-works |
| work_keys_str_mv | AT jonesjohnphilip howadvertisingworkstheroleofresearch |