The SAGE handbook of advertising:
Advertising is a field that has attracted a great deal of academic attention. This handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the United Kingdom and the United States
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Los Angeles, [Calif.]
SAGE
2007
2007 |
| Schlagworte: | |
| Online-Zugang: | FNU01 UBY01 Volltext |
| Zusammenfassung: | Advertising is a field that has attracted a great deal of academic attention. This handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the United Kingdom and the United States |
| Beschreibung: | 1 Online-Ressource (xvi, 491 Seiten) Illustrationen |
| ISBN: | 9781848607897 |
| DOI: | 10.4135/9781848607897 |
Internformat
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| 264 | 1 | |c 2007 | |
| 264 | 1 | |a Los Angeles, [Calif.] |b SAGE |c 2007 | |
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| 505 | 8 | |a Includes bibliographical references and index | |
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Datensatz im Suchindex
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| contents | Includes bibliographical references and index |
| ctrlnum | (ZDB-96-SKC)EDZ0000019130 (OCoLC)811505348 (DE-599)BVBBV046131552 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.4135/9781848607897 |
| format | Electronic eBook |
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| id | DE-604.BV046131552 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:36:02Z |
| institution | BVB |
| isbn | 9781848607897 |
| language | English |
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| physical | 1 Online-Ressource (xvi, 491 Seiten) Illustrationen |
| psigel | ZDB-96-SKC ZDB-96-SBM |
| publishDate | 2007 |
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| publisher | SAGE |
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| spelling | The SAGE handbook of advertising edited by Gerard J. Tellis, Tim Ambler Advertising 2007 Los Angeles, [Calif.] SAGE 2007 1 Online-Ressource (xvi, 491 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Advertising is a field that has attracted a great deal of academic attention. This handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the United Kingdom and the United States Marketing (DE-588)4037589-4 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Werbung (DE-588)4065541-6 s Marketing (DE-588)4037589-4 s 2\p DE-604 Tellis, Gerard J. 1950- Sonstige (DE-588)137812639 oth Ambler, Tim Sonstige (DE-588)171621581 oth Erscheint auch als Druck-Ausgabe 9781412918862 https://doi.org/10.4135/9781848607897 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | The SAGE handbook of advertising Includes bibliographical references and index Advertising Marketing (DE-588)4037589-4 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4065541-6 (DE-588)4143413-4 |
| title | The SAGE handbook of advertising |
| title_alt | Advertising |
| title_auth | The SAGE handbook of advertising |
| title_exact_search | The SAGE handbook of advertising |
| title_full | The SAGE handbook of advertising edited by Gerard J. Tellis, Tim Ambler |
| title_fullStr | The SAGE handbook of advertising edited by Gerard J. Tellis, Tim Ambler |
| title_full_unstemmed | The SAGE handbook of advertising edited by Gerard J. Tellis, Tim Ambler |
| title_short | The SAGE handbook of advertising |
| title_sort | the sage handbook of advertising |
| topic | Advertising Marketing (DE-588)4037589-4 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Advertising Marketing Werbung Aufsatzsammlung |
| url | https://doi.org/10.4135/9781848607897 |
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