Optimal database marketing: strategy, development, and data mining
This informative book looks at the long-term impact of database marketing techniques on the organisation, customers, both actual and prospective, and society in general. The authors advise on how to use databases to build strong customer relationships
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Schlagworte: | |
| Online-Zugang: | UBY01 Volltext |
| Zusammenfassung: | This informative book looks at the long-term impact of database marketing techniques on the organisation, customers, both actual and prospective, and society in general. The authors advise on how to use databases to build strong customer relationships |
| Beschreibung: | xxii, 398 p. ill |
| ISBN: | 9781452231167 |
Internformat
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| 100 | 1 | |a Drozdenko, Ronald G. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Optimal database marketing |b strategy, development, and data mining |c Ronald G. Drozdenko, Perry D. Drake |
| 300 | |a xxii, 398 p. |b ill | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 505 | 8 | |a Includes bibliographical references and index | |
| 520 | |a This informative book looks at the long-term impact of database marketing techniques on the organisation, customers, both actual and prospective, and society in general. The authors advise on how to use databases to build strong customer relationships | ||
| 650 | 4 | |a Database marketing | |
| 650 | 4 | |a Electronic commerce | |
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Datensatz im Suchindex
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| author | Drozdenko, Ronald G. |
| author_facet | Drozdenko, Ronald G. |
| author_role | aut |
| author_sort | Drozdenko, Ronald G. |
| author_variant | r g d rg rgd |
| building | Verbundindex |
| bvnumber | BV046131550 |
| classification_rvk | QP 650 QR 760 |
| collection | ZDB-96-SKC |
| contents | Includes bibliographical references and index |
| ctrlnum | (ZDB-96-SKC)EDZ0000063608 (OCoLC)808342269 (DE-599)BVBBV046131550 |
| dewey-full | 658.84 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.84 |
| dewey-search | 658.84 |
| dewey-sort | 3658.84 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV046131550 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:36:02Z |
| institution | BVB |
| isbn | 9781452231167 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031511934 |
| oclc_num | 808342269 |
| open_access_boolean | |
| owner | DE-706 |
| owner_facet | DE-706 |
| physical | xxii, 398 p. ill |
| psigel | ZDB-96-SKC |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| record_format | marc |
| spelling | Drozdenko, Ronald G. Verfasser aut Optimal database marketing strategy, development, and data mining Ronald G. Drozdenko, Perry D. Drake xxii, 398 p. ill txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index This informative book looks at the long-term impact of database marketing techniques on the organisation, customers, both actual and prospective, and society in general. The authors advise on how to use databases to build strong customer relationships Database marketing Electronic commerce Database-Marketing (DE-588)4263308-4 gnd rswk-swf Database-Marketing (DE-588)4263308-4 s 1\p DE-604 Drake, Perry D. Sonstige oth Erscheint auch als Druck-Ausgabe 9780761923572 http://sk.sagepub.com/books/optimal-database-marketing Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Drozdenko, Ronald G. Optimal database marketing strategy, development, and data mining Includes bibliographical references and index Database marketing Electronic commerce Database-Marketing (DE-588)4263308-4 gnd |
| subject_GND | (DE-588)4263308-4 |
| title | Optimal database marketing strategy, development, and data mining |
| title_auth | Optimal database marketing strategy, development, and data mining |
| title_exact_search | Optimal database marketing strategy, development, and data mining |
| title_full | Optimal database marketing strategy, development, and data mining Ronald G. Drozdenko, Perry D. Drake |
| title_fullStr | Optimal database marketing strategy, development, and data mining Ronald G. Drozdenko, Perry D. Drake |
| title_full_unstemmed | Optimal database marketing strategy, development, and data mining Ronald G. Drozdenko, Perry D. Drake |
| title_short | Optimal database marketing |
| title_sort | optimal database marketing strategy development and data mining |
| title_sub | strategy, development, and data mining |
| topic | Database marketing Electronic commerce Database-Marketing (DE-588)4263308-4 gnd |
| topic_facet | Database marketing Electronic commerce Database-Marketing |
| url | http://sk.sagepub.com/books/optimal-database-marketing |
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