Sustainable marketing: managerial-ecological issues
By recognizing marketing as the key to the success of ecologically sound products, this text seeks to define the paradigm of sustainable marketing, and offers criteria for sustainable marketing strategies and products, and more
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Schlagworte: | |
| Online-Zugang: | UBY01 Volltext |
| Zusammenfassung: | By recognizing marketing as the key to the success of ecologically sound products, this text seeks to define the paradigm of sustainable marketing, and offers criteria for sustainable marketing strategies and products, and more |
| Beschreibung: | xi, 395 p. ill |
| ISBN: | 9781452220611 |
Internformat
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| 100 | 1 | |a Fuller, Donald A. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Sustainable marketing |b managerial-ecological issues |c Donald A. Fuller |
| 300 | |a xi, 395 p. |b ill | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 505 | 8 | |a Includes bibliographical references and index | |
| 520 | |a By recognizing marketing as the key to the success of ecologically sound products, this text seeks to define the paradigm of sustainable marketing, and offers criteria for sustainable marketing strategies and products, and more | ||
| 650 | 4 | |a Green marketing | |
| 650 | 4 | |a Consumption (Economics) |x Environmental aspects | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Umweltbezogenes Management |0 (DE-588)4201709-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Nachhaltigkeit |0 (DE-588)4326464-5 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Umweltbezogenes Management |0 (DE-588)4201709-9 |D s |
| 689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 2 | |a Nachhaltigkeit |0 (DE-588)4326464-5 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 9780761912194 |
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Datensatz im Suchindex
| _version_ | 1804180455689289728 |
|---|---|
| any_adam_object | |
| author | Fuller, Donald A. |
| author_facet | Fuller, Donald A. |
| author_role | aut |
| author_sort | Fuller, Donald A. |
| author_variant | d a f da daf |
| building | Verbundindex |
| bvnumber | BV046131464 |
| classification_rvk | QP 240 QP 600 |
| collection | ZDB-96-SKC |
| contents | Includes bibliographical references and index |
| ctrlnum | (ZDB-96-SKC)EDZ0000085132 (OCoLC)846496174 (DE-599)BVBBV046131464 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV046131464 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:36:02Z |
| institution | BVB |
| isbn | 9781452220611 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031511848 |
| oclc_num | 846496174 |
| open_access_boolean | |
| owner | DE-706 |
| owner_facet | DE-706 |
| physical | xi, 395 p. ill |
| psigel | ZDB-96-SKC |
| publishDateSearch | 1999 |
| publishDateSort | 1999 |
| record_format | marc |
| spelling | Fuller, Donald A. Verfasser aut Sustainable marketing managerial-ecological issues Donald A. Fuller xi, 395 p. ill txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index By recognizing marketing as the key to the success of ecologically sound products, this text seeks to define the paradigm of sustainable marketing, and offers criteria for sustainable marketing strategies and products, and more Green marketing Consumption (Economics) Environmental aspects Marketing (DE-588)4037589-4 gnd rswk-swf Umweltbezogenes Management (DE-588)4201709-9 gnd rswk-swf Nachhaltigkeit (DE-588)4326464-5 gnd rswk-swf Umweltbezogenes Management (DE-588)4201709-9 s Marketing (DE-588)4037589-4 s Nachhaltigkeit (DE-588)4326464-5 s 1\p DE-604 Erscheint auch als Druck-Ausgabe 9780761912194 http://sk.sagepub.com/books/sustainable-marketing Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Fuller, Donald A. Sustainable marketing managerial-ecological issues Includes bibliographical references and index Green marketing Consumption (Economics) Environmental aspects Marketing (DE-588)4037589-4 gnd Umweltbezogenes Management (DE-588)4201709-9 gnd Nachhaltigkeit (DE-588)4326464-5 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4201709-9 (DE-588)4326464-5 |
| title | Sustainable marketing managerial-ecological issues |
| title_auth | Sustainable marketing managerial-ecological issues |
| title_exact_search | Sustainable marketing managerial-ecological issues |
| title_full | Sustainable marketing managerial-ecological issues Donald A. Fuller |
| title_fullStr | Sustainable marketing managerial-ecological issues Donald A. Fuller |
| title_full_unstemmed | Sustainable marketing managerial-ecological issues Donald A. Fuller |
| title_short | Sustainable marketing |
| title_sort | sustainable marketing managerial ecological issues |
| title_sub | managerial-ecological issues |
| topic | Green marketing Consumption (Economics) Environmental aspects Marketing (DE-588)4037589-4 gnd Umweltbezogenes Management (DE-588)4201709-9 gnd Nachhaltigkeit (DE-588)4326464-5 gnd |
| topic_facet | Green marketing Consumption (Economics) Environmental aspects Marketing Umweltbezogenes Management Nachhaltigkeit |
| url | http://sk.sagepub.com/books/sustainable-marketing |
| work_keys_str_mv | AT fullerdonalda sustainablemarketingmanagerialecologicalissues |