Developing a market orientation:
Defining market orientation as an organisational culture, a set of shared values and beliefs about putting the customer first in business planning, this book demonstrate its importance to strategy and tactics
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Schlagworte: | |
| Online-Zugang: | UBY01 Volltext |
| Zusammenfassung: | Defining market orientation as an organisational culture, a set of shared values and beliefs about putting the customer first in business planning, this book demonstrate its importance to strategy and tactics |
| Beschreibung: | Papers originally published as Marketing Science Institute working papers |
| Beschreibung: | vii, 320 p. ill |
| ISBN: | 9781452231426 |
Internformat
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| 245 | 1 | 0 | |a Developing a market orientation |c Rohit Deshpande, editor |
| 300 | |a vii, 320 p. |b ill | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Papers originally published as Marketing Science Institute working papers | ||
| 505 | 8 | |a Includes bibliographical references and index | |
| 520 | |a Defining market orientation as an organisational culture, a set of shared values and beliefs about putting the customer first in business planning, this book demonstrate its importance to strategy and tactics | ||
| 650 | 4 | |a Marketing research | |
| 650 | 4 | |a Customer services | |
| 650 | 4 | |a Corporate culture | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| building | Verbundindex |
| bvnumber | BV046131427 |
| classification_rvk | DL 4000 QP 611 |
| collection | ZDB-96-SKC |
| contents | Includes bibliographical references and index |
| ctrlnum | (ZDB-96-SKC)EDZ0000085130 (OCoLC)808377676 (DE-599)BVBBV046131427 |
| dewey-full | 658.83 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.83 |
| dewey-search | 658.83 |
| dewey-sort | 3658.83 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Pädagogik Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV046131427 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:36:02Z |
| institution | BVB |
| isbn | 9781452231426 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031511813 |
| oclc_num | 808377676 |
| open_access_boolean | |
| owner | DE-706 |
| owner_facet | DE-706 |
| physical | vii, 320 p. ill |
| psigel | ZDB-96-SKC |
| publishDateSearch | 1999 |
| publishDateSort | 1999 |
| record_format | marc |
| spelling | Developing a market orientation Rohit Deshpande, editor vii, 320 p. ill txt rdacontent c rdamedia cr rdacarrier Papers originally published as Marketing Science Institute working papers Includes bibliographical references and index Defining market orientation as an organisational culture, a set of shared values and beliefs about putting the customer first in business planning, this book demonstrate its importance to strategy and tactics Marketing research Customer services Corporate culture Corporate Identity (DE-588)4193565-2 gnd rswk-swf Kundenorientierung (DE-588)4316837-1 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s Kundenorientierung (DE-588)4316837-1 s Corporate Identity (DE-588)4193565-2 s 1\p DE-604 Deshpande, Rohit Sonstige oth Marketing Science Institute Sonstige oth Erscheint auch als Druck-Ausgabe 9780761916932 http://sk.sagepub.com/books/developing-a-market-orientation Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Developing a market orientation Includes bibliographical references and index Marketing research Customer services Corporate culture Corporate Identity (DE-588)4193565-2 gnd Kundenorientierung (DE-588)4316837-1 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4193565-2 (DE-588)4316837-1 (DE-588)4168907-0 |
| title | Developing a market orientation |
| title_auth | Developing a market orientation |
| title_exact_search | Developing a market orientation |
| title_full | Developing a market orientation Rohit Deshpande, editor |
| title_fullStr | Developing a market orientation Rohit Deshpande, editor |
| title_full_unstemmed | Developing a market orientation Rohit Deshpande, editor |
| title_short | Developing a market orientation |
| title_sort | developing a market orientation |
| topic | Marketing research Customer services Corporate culture Corporate Identity (DE-588)4193565-2 gnd Kundenorientierung (DE-588)4316837-1 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing research Customer services Corporate culture Corporate Identity Kundenorientierung Marketingmanagement |
| url | http://sk.sagepub.com/books/developing-a-market-orientation |
| work_keys_str_mv | AT deshpanderohit developingamarketorientation AT marketingscienceinstitute developingamarketorientation |