Dictionary of marketing communications:
With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Schlagworte: | |
| Online-Zugang: | UBY01 Volltext |
| Zusammenfassung: | With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession |
| Beschreibung: | v, 249 p. |
| ISBN: | 9781452229669 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV046131307 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 190829s2004 |||| o||u| ||||||eng d | ||
| 020 | |a 9781452229669 |c Online |9 978-1-4522-2966-9 | ||
| 035 | |a (ZDB-96-SKC)EDZ0000076806 | ||
| 035 | |a (OCoLC)808344032 | ||
| 035 | |a (DE-599)BVBBV046131307 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-706 | ||
| 082 | 0 | |a 658.803 |2 23 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Govoni, Norman A. P. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Dictionary of marketing communications |c Norman A. Govoni |
| 300 | |a v, 249 p. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 505 | 8 | |a Includes bibliographical references | |
| 520 | |a With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession | ||
| 650 | 4 | |a Marketing |v Dictionaries | |
| 650 | 4 | |a Communication in marketing |v Dictionaries | |
| 650 | 0 | 7 | |a Marktkommunikation |0 (DE-588)4131075-5 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4066724-8 |a Wörterbuch |2 gnd-content | |
| 689 | 0 | 0 | |a Marktkommunikation |0 (DE-588)4131075-5 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 9780761927716 |
| 856 | 4 | 0 | |u http://sk.sagepub.com/reference/dictionary-of-marketing-communications |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-96-SKC | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-031511693 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 966 | e | |u http://sk.sagepub.com/reference/dictionary-of-marketing-communications |l UBY01 |p ZDB-96-SKC |x Verlag |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804180455393591296 |
|---|---|
| any_adam_object | |
| author | Govoni, Norman A. P. |
| author_facet | Govoni, Norman A. P. |
| author_role | aut |
| author_sort | Govoni, Norman A. P. |
| author_variant | n a p g nap napg |
| building | Verbundindex |
| bvnumber | BV046131307 |
| classification_rvk | QP 600 |
| collection | ZDB-96-SKC |
| contents | Includes bibliographical references |
| ctrlnum | (ZDB-96-SKC)EDZ0000076806 (OCoLC)808344032 (DE-599)BVBBV046131307 |
| dewey-full | 658.803 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.803 |
| dewey-search | 658.803 |
| dewey-sort | 3658.803 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01846nmm a2200433zc 4500</leader><controlfield tag="001">BV046131307</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">190829s2004 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781452229669</subfield><subfield code="c">Online</subfield><subfield code="9">978-1-4522-2966-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-96-SKC)EDZ0000076806</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)808344032</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV046131307</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-706</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.803</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Govoni, Norman A. P.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Dictionary of marketing communications</subfield><subfield code="c">Norman A. Govoni</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">v, 249 p.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Includes bibliographical references</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="v">Dictionaries</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Communication in marketing</subfield><subfield code="v">Dictionaries</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marktkommunikation</subfield><subfield code="0">(DE-588)4131075-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4066724-8</subfield><subfield code="a">Wörterbuch</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marktkommunikation</subfield><subfield code="0">(DE-588)4131075-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">9780761927716</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://sk.sagepub.com/reference/dictionary-of-marketing-communications</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-96-SKC</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-031511693</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://sk.sagepub.com/reference/dictionary-of-marketing-communications</subfield><subfield code="l">UBY01</subfield><subfield code="p">ZDB-96-SKC</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| genre | (DE-588)4066724-8 Wörterbuch gnd-content |
| genre_facet | Wörterbuch |
| id | DE-604.BV046131307 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:36:02Z |
| institution | BVB |
| isbn | 9781452229669 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031511693 |
| oclc_num | 808344032 |
| open_access_boolean | |
| owner | DE-706 |
| owner_facet | DE-706 |
| physical | v, 249 p. |
| psigel | ZDB-96-SKC |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| record_format | marc |
| spelling | Govoni, Norman A. P. Verfasser aut Dictionary of marketing communications Norman A. Govoni v, 249 p. txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession Marketing Dictionaries Communication in marketing Dictionaries Marktkommunikation (DE-588)4131075-5 gnd rswk-swf (DE-588)4066724-8 Wörterbuch gnd-content Marktkommunikation (DE-588)4131075-5 s 1\p DE-604 Erscheint auch als Druck-Ausgabe 9780761927716 http://sk.sagepub.com/reference/dictionary-of-marketing-communications Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Govoni, Norman A. P. Dictionary of marketing communications Includes bibliographical references Marketing Dictionaries Communication in marketing Dictionaries Marktkommunikation (DE-588)4131075-5 gnd |
| subject_GND | (DE-588)4131075-5 (DE-588)4066724-8 |
| title | Dictionary of marketing communications |
| title_auth | Dictionary of marketing communications |
| title_exact_search | Dictionary of marketing communications |
| title_full | Dictionary of marketing communications Norman A. Govoni |
| title_fullStr | Dictionary of marketing communications Norman A. Govoni |
| title_full_unstemmed | Dictionary of marketing communications Norman A. Govoni |
| title_short | Dictionary of marketing communications |
| title_sort | dictionary of marketing communications |
| topic | Marketing Dictionaries Communication in marketing Dictionaries Marktkommunikation (DE-588)4131075-5 gnd |
| topic_facet | Marketing Dictionaries Communication in marketing Dictionaries Marktkommunikation Wörterbuch |
| url | http://sk.sagepub.com/reference/dictionary-of-marketing-communications |
| work_keys_str_mv | AT govoninormanap dictionaryofmarketingcommunications |