Holdings: Relationship marketing

Relationship marketing: theory and practice

A range of contributors describe, analyze and critique Relationship Marketing practice in a number of organizational settings and industries. The final chapter reflects on the relationships between theory and practice

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Bibliographic Details
Format:	Electronic eBook
Language:	English
Subjects:	Relationship marketing Beziehungsmanagement Beziehungsmarketing Aufsatzsammlung
Online Access:	UBY01 Volltext
Summary:	A range of contributors describe, analyze and critique Relationship Marketing practice in a number of organizational settings and industries. The final chapter reflects on the relationships between theory and practice
Physical Description:	xii, 202 p. ill
ISBN:	9781446252062

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MARC


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Record in the Search Index

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contents	Includes bibliographical references and index
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dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
format	Electronic eBook
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id	DE-604.BV046131305
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indexdate	2024-07-10T08:36:02Z
institution	BVB
isbn	9781446252062
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-031511691
oclc_num	464618628
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physical	xii, 202 p. ill
psigel	ZDB-96-SKC
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publishDateSort	1996
record_format	marc
spelling	Relationship marketing theory and practice edited by Francis Buttle xii, 202 p. ill txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index A range of contributors describe, analyze and critique Relationship Marketing practice in a number of organizational settings and industries. The final chapter reflects on the relationships between theory and practice Relationship marketing Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Beziehungsmarketing (DE-588)4789127-0 s 2\p DE-604 Beziehungsmanagement (DE-588)4326109-7 s 3\p DE-604 Buttle, Francis Sonstige oth Erscheint auch als Druck-Ausgabe 9781853963131 http://sk.sagepub.com/books/relationship-marketing-theory-and-practice Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Relationship marketing theory and practice Includes bibliographical references and index Relationship marketing Beziehungsmanagement (DE-588)4326109-7 gnd Beziehungsmarketing (DE-588)4789127-0 gnd
subject_GND	(DE-588)4326109-7 (DE-588)4789127-0 (DE-588)4143413-4
title	Relationship marketing theory and practice
title_auth	Relationship marketing theory and practice
title_exact_search	Relationship marketing theory and practice
title_full	Relationship marketing theory and practice edited by Francis Buttle
title_fullStr	Relationship marketing theory and practice edited by Francis Buttle
title_full_unstemmed	Relationship marketing theory and practice edited by Francis Buttle
title_short	Relationship marketing
title_sort	relationship marketing theory and practice
title_sub	theory and practice
topic	Relationship marketing Beziehungsmanagement (DE-588)4326109-7 gnd Beziehungsmarketing (DE-588)4789127-0 gnd
topic_facet	Relationship marketing Beziehungsmanagement Beziehungsmarketing Aufsatzsammlung
url	http://sk.sagepub.com/books/relationship-marketing-theory-and-practice
work_keys_str_mv	AT buttlefrancis relationshipmarketingtheoryandpractice

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