Relationship marketing: theory and practice
A range of contributors describe, analyze and critique Relationship Marketing practice in a number of organizational settings and industries. The final chapter reflects on the relationships between theory and practice
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Schlagworte: | |
| Online-Zugang: | UBY01 Volltext |
| Zusammenfassung: | A range of contributors describe, analyze and critique Relationship Marketing practice in a number of organizational settings and industries. The final chapter reflects on the relationships between theory and practice |
| Beschreibung: | xii, 202 p. ill |
| ISBN: | 9781446252062 |
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Datensatz im Suchindex
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| contents | Includes bibliographical references and index |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.812 |
| dewey-search | 658.812 |
| dewey-sort | 3658.812 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| spelling | Relationship marketing theory and practice edited by Francis Buttle xii, 202 p. ill txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index A range of contributors describe, analyze and critique Relationship Marketing practice in a number of organizational settings and industries. The final chapter reflects on the relationships between theory and practice Relationship marketing Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Beziehungsmarketing (DE-588)4789127-0 s 2\p DE-604 Beziehungsmanagement (DE-588)4326109-7 s 3\p DE-604 Buttle, Francis Sonstige oth Erscheint auch als Druck-Ausgabe 9781853963131 http://sk.sagepub.com/books/relationship-marketing-theory-and-practice Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Relationship marketing theory and practice Includes bibliographical references and index Relationship marketing Beziehungsmanagement (DE-588)4326109-7 gnd Beziehungsmarketing (DE-588)4789127-0 gnd |
| subject_GND | (DE-588)4326109-7 (DE-588)4789127-0 (DE-588)4143413-4 |
| title | Relationship marketing theory and practice |
| title_auth | Relationship marketing theory and practice |
| title_exact_search | Relationship marketing theory and practice |
| title_full | Relationship marketing theory and practice edited by Francis Buttle |
| title_fullStr | Relationship marketing theory and practice edited by Francis Buttle |
| title_full_unstemmed | Relationship marketing theory and practice edited by Francis Buttle |
| title_short | Relationship marketing |
| title_sort | relationship marketing theory and practice |
| title_sub | theory and practice |
| topic | Relationship marketing Beziehungsmanagement (DE-588)4326109-7 gnd Beziehungsmarketing (DE-588)4789127-0 gnd |
| topic_facet | Relationship marketing Beziehungsmanagement Beziehungsmarketing Aufsatzsammlung |
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