Sales forecasting management: a demand management approach
Mentzer and Moon apply their 25 years of sales forecasting management research to their techniques for sales forecasting. They cover managing the process, performance measurement regression analysis, qualitative sales forecasting, and forecasting systems. The second edition has been reorganized and...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Ausgabe: | 2nd ed |
| Schlagworte: | |
| Online-Zugang: | UBY01 Volltext |
| Zusammenfassung: | Mentzer and Moon apply their 25 years of sales forecasting management research to their techniques for sales forecasting. They cover managing the process, performance measurement regression analysis, qualitative sales forecasting, and forecasting systems. The second edition has been reorganized and includes new insights on qualitative forecasting, |
| Beschreibung: | xv, 347 p. ill |
| ISBN: | 9781452204444 |
Internformat
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| 300 | |a xv, 347 p. |b ill | ||
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| 520 | |a Mentzer and Moon apply their 25 years of sales forecasting management research to their techniques for sales forecasting. They cover managing the process, performance measurement regression analysis, qualitative sales forecasting, and forecasting systems. The second edition has been reorganized and includes new insights on qualitative forecasting, | ||
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Datensatz im Suchindex
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| author | Mentzer, John T. |
| author_facet | Mentzer, John T. |
| author_role | aut |
| author_sort | Mentzer, John T. |
| author_variant | j t m jt jtm |
| building | Verbundindex |
| bvnumber | BV046131215 |
| classification_rvk | QP 612 |
| collection | ZDB-96-SKC |
| contents | Includes bibliographical references and index |
| ctrlnum | (ZDB-96-SKC)EDZ0000072034 (OCoLC)1007861179 (DE-599)BVBBV046131215 |
| dewey-full | 658.818 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.818 |
| dewey-search | 658.818 |
| dewey-sort | 3658.818 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2nd ed |
| format | Electronic eBook |
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| id | DE-604.BV046131215 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:36:02Z |
| institution | BVB |
| isbn | 9781452204444 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031511601 |
| oclc_num | 1007861179 |
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| owner | DE-706 |
| owner_facet | DE-706 |
| physical | xv, 347 p. ill |
| psigel | ZDB-96-SKC |
| publishDateSearch | 2005 |
| publishDateSort | 2005 |
| record_format | marc |
| spelling | Mentzer, John T. Verfasser aut Sales forecasting management a demand management approach John T. Mentzer, Mark A. Moon 2nd ed xv, 347 p. ill txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Mentzer and Moon apply their 25 years of sales forecasting management research to their techniques for sales forecasting. They cover managing the process, performance measurement regression analysis, qualitative sales forecasting, and forecasting systems. The second edition has been reorganized and includes new insights on qualitative forecasting, Sales forecasting Marketing research Marketing Management Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Absatzprognose (DE-588)4252783-1 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s Absatzprognose (DE-588)4252783-1 s 1\p DE-604 Moon, Mark A. 1955- Sonstige oth Erscheint auch als Druck-Ausgabe 9781412905718 http://sk.sagepub.com/books/sales-forecasting-management-2e Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Mentzer, John T. Sales forecasting management a demand management approach Includes bibliographical references and index Sales forecasting Marketing research Marketing Management Marketingmanagement (DE-588)4168907-0 gnd Absatzprognose (DE-588)4252783-1 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4252783-1 |
| title | Sales forecasting management a demand management approach |
| title_auth | Sales forecasting management a demand management approach |
| title_exact_search | Sales forecasting management a demand management approach |
| title_full | Sales forecasting management a demand management approach John T. Mentzer, Mark A. Moon |
| title_fullStr | Sales forecasting management a demand management approach John T. Mentzer, Mark A. Moon |
| title_full_unstemmed | Sales forecasting management a demand management approach John T. Mentzer, Mark A. Moon |
| title_short | Sales forecasting management |
| title_sort | sales forecasting management a demand management approach |
| title_sub | a demand management approach |
| topic | Sales forecasting Marketing research Marketing Management Marketingmanagement (DE-588)4168907-0 gnd Absatzprognose (DE-588)4252783-1 gnd |
| topic_facet | Sales forecasting Marketing research Marketing Management Marketingmanagement Absatzprognose |
| url | http://sk.sagepub.com/books/sales-forecasting-management-2e |
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