International advertising: realities and myths
This is a comprehensive handbook of the theory and practice of international advertising linked to overall trends in business globalisation
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Schlagworte: | |
| Online-Zugang: | UBY01 URL des Erstveröffentlichers |
| Zusammenfassung: | This is a comprehensive handbook of the theory and practice of international advertising linked to overall trends in business globalisation |
| Beschreibung: | 412 p. ill |
| ISBN: | 9781452231334 |
Internformat
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| 300 | |a 412 p. |b ill | ||
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| 505 | 8 | |a Includes bibliographical references and index | |
| 520 | |a This is a comprehensive handbook of the theory and practice of international advertising linked to overall trends in business globalisation | ||
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Advertising media planning | |
| 650 | 4 | |a Comparative advertising | |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1804180455172341760 |
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| any_adam_object | |
| building | Verbundindex |
| bvnumber | BV046131180 |
| classification_rvk | QP 680 |
| collection | ZDB-96-SKC |
| contents | Includes bibliographical references and index |
| ctrlnum | (ZDB-96-SKC)EDZ0000085677 (OCoLC)808342346 (DE-599)BVBBV046131180 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV046131180 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:36:02Z |
| institution | BVB |
| isbn | 9781452231334 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031511566 |
| oclc_num | 808342346 |
| open_access_boolean | |
| owner | DE-706 |
| owner_facet | DE-706 |
| physical | 412 p. ill |
| psigel | ZDB-96-SKC |
| publishDateSearch | 2000 |
| publishDateSort | 2000 |
| record_format | marc |
| spelling | International advertising realities and myths edited by John Philip Jones 412 p. ill txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index This is a comprehensive handbook of the theory and practice of international advertising linked to overall trends in business globalisation Advertising Advertising media planning Comparative advertising Werbung (DE-588)4065541-6 gnd rswk-swf Internationalisierung (DE-588)4162106-2 gnd rswk-swf Werbung (DE-588)4065541-6 s Internationalisierung (DE-588)4162106-2 s 1\p DE-604 Jones, John Philip Sonstige oth Erscheint auch als Druck-Ausgabe 9780761912453 http://sk.sagepub.com/books/international-advertising Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | International advertising realities and myths Includes bibliographical references and index Advertising Advertising media planning Comparative advertising Werbung (DE-588)4065541-6 gnd Internationalisierung (DE-588)4162106-2 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4162106-2 |
| title | International advertising realities and myths |
| title_auth | International advertising realities and myths |
| title_exact_search | International advertising realities and myths |
| title_full | International advertising realities and myths edited by John Philip Jones |
| title_fullStr | International advertising realities and myths edited by John Philip Jones |
| title_full_unstemmed | International advertising realities and myths edited by John Philip Jones |
| title_short | International advertising |
| title_sort | international advertising realities and myths |
| title_sub | realities and myths |
| topic | Advertising Advertising media planning Comparative advertising Werbung (DE-588)4065541-6 gnd Internationalisierung (DE-588)4162106-2 gnd |
| topic_facet | Advertising Advertising media planning Comparative advertising Werbung Internationalisierung |
| url | http://sk.sagepub.com/books/international-advertising |
| work_keys_str_mv | AT jonesjohnphilip internationaladvertisingrealitiesandmyths |