Storytelling organizations:

This text explores how narrative and storytelling is an important part of an organisation's strategy, development and learning processes. With examples from Nike, McDonald's and Disney, readers are shown how the theory that underpins organisational storytelling connects with storytelling i...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Boje, David M. (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: 2008
Schlagworte:
Online-Zugang:BSB01
UBY01
Volltext
Zusammenfassung:This text explores how narrative and storytelling is an important part of an organisation's strategy, development and learning processes. With examples from Nike, McDonald's and Disney, readers are shown how the theory that underpins organisational storytelling connects with storytelling in everyday organisational life
Beschreibung:vi, 282 p. ill
ISBN:9781446214305

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