Understanding children as consumers:
What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluate these influences? The contributors to this collection take up the evaluation of the child as an active consumer and offer a valuable rethi...
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| Format: | Electronic eBook |
|---|---|
| Language: | English |
| Series: | SAGE advanced marketing series
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| Subjects: | |
| Online Access: | UBY01 Volltext |
| Summary: | What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluate these influences? The contributors to this collection take up the evaluation of the child as an active consumer and offer a valuable rethinking of discussions on the subject |
| Physical Description: | xvii, 262 p. |
| ISBN: | 9781446251539 |
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MARC
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Record in the Search Index
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| contents | Includes bibliographical references and index |
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| dewey-full | 658.8342083 |
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| dewey-search | 658.8342083 |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| indexdate | 2024-07-10T08:36:02Z |
| institution | BVB |
| isbn | 9781446251539 |
| language | English |
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| physical | xvii, 262 p. |
| psigel | ZDB-96-SKC |
| publishDateSearch | 2010 |
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| series2 | SAGE advanced marketing series |
| spelling | Understanding children as consumers edited by David Marshall xvii, 262 p. txt rdacontent c rdamedia cr rdacarrier SAGE advanced marketing series Includes bibliographical references and index What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluate these influences? The contributors to this collection take up the evaluation of the child as an active consumer and offer a valuable rethinking of discussions on the subject Child consumers Consumer behavior Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Kind (DE-588)4030550-8 gnd rswk-swf Zielgruppe (DE-588)4117714-9 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Kind (DE-588)4030550-8 s Verbraucherverhalten (DE-588)4062644-1 s Zielgruppe (DE-588)4117714-9 s Marketing (DE-588)4037589-4 s 2\p DE-604 Marshall, David 1945- Sonstige oth Erscheint auch als Druck-Ausgabe 9781847879271 http://sk.sagepub.com/books/understanding-children-as-consumers Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Understanding children as consumers Includes bibliographical references and index Child consumers Consumer behavior Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd Kind (DE-588)4030550-8 gnd Zielgruppe (DE-588)4117714-9 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4037589-4 (DE-588)4030550-8 (DE-588)4117714-9 (DE-588)4143413-4 |
| title | Understanding children as consumers |
| title_auth | Understanding children as consumers |
| title_exact_search | Understanding children as consumers |
| title_full | Understanding children as consumers edited by David Marshall |
| title_fullStr | Understanding children as consumers edited by David Marshall |
| title_full_unstemmed | Understanding children as consumers edited by David Marshall |
| title_short | Understanding children as consumers |
| title_sort | understanding children as consumers |
| topic | Child consumers Consumer behavior Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd Kind (DE-588)4030550-8 gnd Zielgruppe (DE-588)4117714-9 gnd |
| topic_facet | Child consumers Consumer behavior Verbraucherverhalten Marketing Kind Zielgruppe Aufsatzsammlung |
| url | http://sk.sagepub.com/books/understanding-children-as-consumers |
| work_keys_str_mv | AT marshalldavid understandingchildrenasconsumers |