Understanding children as consumers:
What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluate these influences? The contributors to this collection take up the evaluation of the child as an active consumer and offer a valuable rethi...
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Schriftenreihe: | SAGE advanced marketing series
|
| Schlagworte: | |
| Online-Zugang: | UBY01 Volltext |
| Zusammenfassung: | What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluate these influences? The contributors to this collection take up the evaluation of the child as an active consumer and offer a valuable rethinking of discussions on the subject |
| Beschreibung: | xvii, 262 p. |
| ISBN: | 9781446251539 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV046131170 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 190829s2010 |||| o||u| ||||||eng d | ||
| 020 | |a 9781446251539 |c Online |9 978-1-4462-5153-9 | ||
| 035 | |a (ZDB-96-SKC)EDZ0000082926 | ||
| 035 | |a (OCoLC)809956693 | ||
| 035 | |a (DE-599)BVBBV046131170 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-706 | ||
| 082 | 0 | |a 658.8342083 |2 23 | |
| 084 | |a QW 300 |0 (DE-625)142175: |2 rvk | ||
| 245 | 1 | 0 | |a Understanding children as consumers |c edited by David Marshall |
| 300 | |a xvii, 262 p. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a SAGE advanced marketing series | |
| 505 | 8 | |a Includes bibliographical references and index | |
| 520 | |a What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluate these influences? The contributors to this collection take up the evaluation of the child as an active consumer and offer a valuable rethinking of discussions on the subject | ||
| 650 | 4 | |a Child consumers | |
| 650 | 4 | |a Consumer behavior | |
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kind |0 (DE-588)4030550-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Zielgruppe |0 (DE-588)4117714-9 |2 gnd |9 rswk-swf |
| 655 | 7 | |8 1\p |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Kind |0 (DE-588)4030550-8 |D s |
| 689 | 0 | 1 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
| 689 | 0 | 2 | |a Zielgruppe |0 (DE-588)4117714-9 |D s |
| 689 | 0 | 3 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |8 2\p |5 DE-604 | |
| 700 | 1 | |a Marshall, David |d 1945- |e Sonstige |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 9781847879271 |
| 856 | 4 | 0 | |u http://sk.sagepub.com/books/understanding-children-as-consumers |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-96-SKC | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-031511556 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 966 | e | |u http://sk.sagepub.com/books/understanding-children-as-consumers |l UBY01 |p ZDB-96-SKC |x Verlag |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804180455141933056 |
|---|---|
| any_adam_object | |
| building | Verbundindex |
| bvnumber | BV046131170 |
| classification_rvk | QW 300 |
| collection | ZDB-96-SKC |
| contents | Includes bibliographical references and index |
| ctrlnum | (ZDB-96-SKC)EDZ0000082926 (OCoLC)809956693 (DE-599)BVBBV046131170 |
| dewey-full | 658.8342083 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8342083 |
| dewey-search | 658.8342083 |
| dewey-sort | 3658.8342083 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02387nmm a2200529zc 4500</leader><controlfield tag="001">BV046131170</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">190829s2010 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781446251539</subfield><subfield code="c">Online</subfield><subfield code="9">978-1-4462-5153-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-96-SKC)EDZ0000082926</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)809956693</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV046131170</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-706</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8342083</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QW 300</subfield><subfield code="0">(DE-625)142175:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Understanding children as consumers</subfield><subfield code="c">edited by David Marshall</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xvii, 262 p.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">SAGE advanced marketing series</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluate these influences? The contributors to this collection take up the evaluation of the child as an active consumer and offer a valuable rethinking of discussions on the subject</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Child consumers</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumer behavior</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kind</subfield><subfield code="0">(DE-588)4030550-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Zielgruppe</subfield><subfield code="0">(DE-588)4117714-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="8">1\p</subfield><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Kind</subfield><subfield code="0">(DE-588)4030550-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Zielgruppe</subfield><subfield code="0">(DE-588)4117714-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Marshall, David</subfield><subfield code="d">1945-</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">9781847879271</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://sk.sagepub.com/books/understanding-children-as-consumers</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-96-SKC</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-031511556</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://sk.sagepub.com/books/understanding-children-as-consumers</subfield><subfield code="l">UBY01</subfield><subfield code="p">ZDB-96-SKC</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| genre | 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV046131170 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:36:02Z |
| institution | BVB |
| isbn | 9781446251539 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031511556 |
| oclc_num | 809956693 |
| open_access_boolean | |
| owner | DE-706 |
| owner_facet | DE-706 |
| physical | xvii, 262 p. |
| psigel | ZDB-96-SKC |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| record_format | marc |
| series2 | SAGE advanced marketing series |
| spelling | Understanding children as consumers edited by David Marshall xvii, 262 p. txt rdacontent c rdamedia cr rdacarrier SAGE advanced marketing series Includes bibliographical references and index What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluate these influences? The contributors to this collection take up the evaluation of the child as an active consumer and offer a valuable rethinking of discussions on the subject Child consumers Consumer behavior Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Kind (DE-588)4030550-8 gnd rswk-swf Zielgruppe (DE-588)4117714-9 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Kind (DE-588)4030550-8 s Verbraucherverhalten (DE-588)4062644-1 s Zielgruppe (DE-588)4117714-9 s Marketing (DE-588)4037589-4 s 2\p DE-604 Marshall, David 1945- Sonstige oth Erscheint auch als Druck-Ausgabe 9781847879271 http://sk.sagepub.com/books/understanding-children-as-consumers Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Understanding children as consumers Includes bibliographical references and index Child consumers Consumer behavior Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd Kind (DE-588)4030550-8 gnd Zielgruppe (DE-588)4117714-9 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4037589-4 (DE-588)4030550-8 (DE-588)4117714-9 (DE-588)4143413-4 |
| title | Understanding children as consumers |
| title_auth | Understanding children as consumers |
| title_exact_search | Understanding children as consumers |
| title_full | Understanding children as consumers edited by David Marshall |
| title_fullStr | Understanding children as consumers edited by David Marshall |
| title_full_unstemmed | Understanding children as consumers edited by David Marshall |
| title_short | Understanding children as consumers |
| title_sort | understanding children as consumers |
| topic | Child consumers Consumer behavior Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd Kind (DE-588)4030550-8 gnd Zielgruppe (DE-588)4117714-9 gnd |
| topic_facet | Child consumers Consumer behavior Verbraucherverhalten Marketing Kind Zielgruppe Aufsatzsammlung |
| url | http://sk.sagepub.com/books/understanding-children-as-consumers |
| work_keys_str_mv | AT marshalldavid understandingchildrenasconsumers |