Fundraising: principles and practice
Fundraising: Principles and Practice </strong>provides readers with a comprehensive introduction to fundraising. Taking a balanced perspective, bestselling author Michael J. Worth offers insights on the practical application of relevant theory. The text is designed to engage readers in thinkin...
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles
SAGE
[2016]
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| Schlagworte: | |
| Online-Zugang: | UBY01 Volltext |
| Zusammenfassung: | Fundraising: Principles and Practice </strong>provides readers with a comprehensive introduction to fundraising. Taking a balanced perspective, bestselling author Michael J. Worth offers insights on the practical application of relevant theory. The text is designed to engage readers in thinking critically about issues in fundraising and philanthropy to prepare them for careers in the nonprofit sector. Worth explores donor motivations and fundraising techniques for annual giving programs, major gift programs, planned giving, and corporate and foundation giving and campaigns. Traditional methods, including direct mail and personal solicitations, are discussed as well as new tools and practices, including online fundraising, crowd-funding and social networks, analytics, and predictive modeling. Written specifically for nonprofit career-oriented individuals, this book helps readers become successful fundraisers |
| Beschreibung: | 478 pages illustrations |
| ISBN: | 9781483393575 |
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| 100 | 1 | |a Worth, Michael J. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Fundraising |b principles and practice |c Michael J. Worth, The George Washington University |
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| 505 | 8 | |a Includes bibliographical references (pages 433-458) and index | |
| 505 | 8 | |a chapter 1. Overview of fundraising and philanthropy -- chapter 2. Understanding the nonprofit sector and nonprofit organizations -- chapter 3. Understanding donors -- chapter 4. Principles of fundraising -- chapter 5. Preparing for successful fundraising -- chapter 6. Annual-giving programs -- chapter 7. Major-gifts programs -- chapter 8. Planned giving -- chapter 9. Corporate support -- chapter 10. Foundation support -- chapter 11. Campaigns -- chapter 12. Managing fundraising programs -- chapter 13. Organizing and managing fundraising staff -- chapter 14. Legal and ethical considerations -- chapter 15. International fundraising and philanthropy | |
| 520 | |a Fundraising: Principles and Practice </strong>provides readers with a comprehensive introduction to fundraising. Taking a balanced perspective, bestselling author Michael J. Worth offers insights on the practical application of relevant theory. The text is designed to engage readers in thinking critically about issues in fundraising and philanthropy to prepare them for careers in the nonprofit sector. Worth explores donor motivations and fundraising techniques for annual giving programs, major gift programs, planned giving, and corporate and foundation giving and campaigns. Traditional methods, including direct mail and personal solicitations, are discussed as well as new tools and practices, including online fundraising, crowd-funding and social networks, analytics, and predictive modeling. Written specifically for nonprofit career-oriented individuals, this book helps readers become successful fundraisers | ||
| 650 | 4 | |a Fund raising | |
| 650 | 4 | |a Nonprofit organizations | |
| 650 | 4 | |a Charities | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Worth, Michael J. |
| author_facet | Worth, Michael J. |
| author_role | aut |
| author_sort | Worth, Michael J. |
| author_variant | m j w mj mjw |
| building | Verbundindex |
| bvnumber | BV046131124 |
| collection | ZDB-96-SKC |
| contents | Includes bibliographical references (pages 433-458) and index chapter 1. Overview of fundraising and philanthropy -- chapter 2. Understanding the nonprofit sector and nonprofit organizations -- chapter 3. Understanding donors -- chapter 4. Principles of fundraising -- chapter 5. Preparing for successful fundraising -- chapter 6. Annual-giving programs -- chapter 7. Major-gifts programs -- chapter 8. Planned giving -- chapter 9. Corporate support -- chapter 10. Foundation support -- chapter 11. Campaigns -- chapter 12. Managing fundraising programs -- chapter 13. Organizing and managing fundraising staff -- chapter 14. Legal and ethical considerations -- chapter 15. International fundraising and philanthropy |
| ctrlnum | (ZDB-96-SKC)SAGE000002351 (OCoLC)1017727096 (DE-599)BVBBV046131124 |
| dewey-full | 658.15/224 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.15/224 |
| dewey-search | 658.15/224 |
| dewey-sort | 3658.15 3224 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV046131124 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:36:02Z |
| institution | BVB |
| isbn | 9781483393575 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031511510 |
| oclc_num | 1017727096 |
| open_access_boolean | |
| owner | DE-706 |
| owner_facet | DE-706 |
| physical | 478 pages illustrations |
| psigel | ZDB-96-SKC |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | SAGE |
| record_format | marc |
| spelling | Worth, Michael J. Verfasser aut Fundraising principles and practice Michael J. Worth, The George Washington University Los Angeles SAGE [2016] 478 pages illustrations txt rdacontent sti rdacontent c rdamedia cr rdacarrier Includes bibliographical references (pages 433-458) and index chapter 1. Overview of fundraising and philanthropy -- chapter 2. Understanding the nonprofit sector and nonprofit organizations -- chapter 3. Understanding donors -- chapter 4. Principles of fundraising -- chapter 5. Preparing for successful fundraising -- chapter 6. Annual-giving programs -- chapter 7. Major-gifts programs -- chapter 8. Planned giving -- chapter 9. Corporate support -- chapter 10. Foundation support -- chapter 11. Campaigns -- chapter 12. Managing fundraising programs -- chapter 13. Organizing and managing fundraising staff -- chapter 14. Legal and ethical considerations -- chapter 15. International fundraising and philanthropy Fundraising: Principles and Practice </strong>provides readers with a comprehensive introduction to fundraising. Taking a balanced perspective, bestselling author Michael J. Worth offers insights on the practical application of relevant theory. The text is designed to engage readers in thinking critically about issues in fundraising and philanthropy to prepare them for careers in the nonprofit sector. Worth explores donor motivations and fundraising techniques for annual giving programs, major gift programs, planned giving, and corporate and foundation giving and campaigns. Traditional methods, including direct mail and personal solicitations, are discussed as well as new tools and practices, including online fundraising, crowd-funding and social networks, analytics, and predictive modeling. Written specifically for nonprofit career-oriented individuals, this book helps readers become successful fundraisers Fund raising Nonprofit organizations Charities Erscheint auch als Druck-Ausgabe 9781483319520 (pbk. : alk. paper) http://sk.sagepub.com/books/fundraising-principles-and-practice Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Worth, Michael J. Fundraising principles and practice Includes bibliographical references (pages 433-458) and index chapter 1. Overview of fundraising and philanthropy -- chapter 2. Understanding the nonprofit sector and nonprofit organizations -- chapter 3. Understanding donors -- chapter 4. Principles of fundraising -- chapter 5. Preparing for successful fundraising -- chapter 6. Annual-giving programs -- chapter 7. Major-gifts programs -- chapter 8. Planned giving -- chapter 9. Corporate support -- chapter 10. Foundation support -- chapter 11. Campaigns -- chapter 12. Managing fundraising programs -- chapter 13. Organizing and managing fundraising staff -- chapter 14. Legal and ethical considerations -- chapter 15. International fundraising and philanthropy Fund raising Nonprofit organizations Charities |
| title | Fundraising principles and practice |
| title_auth | Fundraising principles and practice |
| title_exact_search | Fundraising principles and practice |
| title_full | Fundraising principles and practice Michael J. Worth, The George Washington University |
| title_fullStr | Fundraising principles and practice Michael J. Worth, The George Washington University |
| title_full_unstemmed | Fundraising principles and practice Michael J. Worth, The George Washington University |
| title_short | Fundraising |
| title_sort | fundraising principles and practice |
| title_sub | principles and practice |
| topic | Fund raising Nonprofit organizations Charities |
| topic_facet | Fund raising Nonprofit organizations Charities |
| url | http://sk.sagepub.com/books/fundraising-principles-and-practice |
| work_keys_str_mv | AT worthmichaelj fundraisingprinciplesandpractice |