Statistics for marketing and consumer research:
Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as shows how it is applied
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Schlagworte: | |
| Online-Zugang: | UBY01 URL des Erstveröffentlichers |
| Zusammenfassung: | Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as shows how it is applied |
| Beschreibung: | xviii, 412 p. ill |
| ISBN: | 9780857024657 |
Internformat
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| 100 | 1 | |a Mazzocchi, Mario |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Statistics for marketing and consumer research |c Mario Mazzocchi |
| 300 | |a xviii, 412 p. |b ill | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 505 | 8 | |a Includes bibliographical references and index | |
| 520 | |a Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as shows how it is applied | ||
| 650 | 4 | |a Mathematical statistics | |
| 650 | 4 | |a Marketing research |x Statistical methods | |
| 650 | 4 | |a Consumers |x Research |x Statistical methods | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Mazzocchi, Mario |
| author_facet | Mazzocchi, Mario |
| author_role | aut |
| author_sort | Mazzocchi, Mario |
| author_variant | m m mm |
| building | Verbundindex |
| bvnumber | BV046130994 |
| classification_rvk | QP 611 |
| collection | ZDB-96-SKC |
| contents | Includes bibliographical references and index |
| ctrlnum | (ZDB-96-SKC)EDZ0000018927 (OCoLC)738380491 (DE-599)BVBBV046130994 |
| dewey-full | 519.502465883 |
| dewey-hundreds | 500 - Natural sciences and mathematics |
| dewey-ones | 519 - Probabilities and applied mathematics |
| dewey-raw | 519.502465883 |
| dewey-search | 519.502465883 |
| dewey-sort | 3519.502465883 |
| dewey-tens | 510 - Mathematics |
| discipline | Mathematik Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV046130994 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:36:01Z |
| institution | BVB |
| isbn | 9780857024657 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031511380 |
| oclc_num | 738380491 |
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| owner | DE-706 DE-11 |
| owner_facet | DE-706 DE-11 |
| physical | xviii, 412 p. ill |
| psigel | ZDB-96-SKC |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| record_format | marc |
| spelling | Mazzocchi, Mario Verfasser aut Statistics for marketing and consumer research Mario Mazzocchi xviii, 412 p. ill txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as shows how it is applied Mathematical statistics Marketing research Statistical methods Consumers Research Statistical methods Marketingforschung (DE-588)4200055-5 gnd rswk-swf Statistik (DE-588)4056995-0 gnd rswk-swf Verbraucherforschung (DE-588)4187567-9 gnd rswk-swf Verbraucherforschung (DE-588)4187567-9 s Marketingforschung (DE-588)4200055-5 s Statistik (DE-588)4056995-0 s 1\p DE-604 Erscheint auch als Druck-Ausgabe 9781412911221 http://sk.sagepub.com/books/statistics-for-marketing-and-consumer-research Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Mazzocchi, Mario Statistics for marketing and consumer research Includes bibliographical references and index Mathematical statistics Marketing research Statistical methods Consumers Research Statistical methods Marketingforschung (DE-588)4200055-5 gnd Statistik (DE-588)4056995-0 gnd Verbraucherforschung (DE-588)4187567-9 gnd |
| subject_GND | (DE-588)4200055-5 (DE-588)4056995-0 (DE-588)4187567-9 |
| title | Statistics for marketing and consumer research |
| title_auth | Statistics for marketing and consumer research |
| title_exact_search | Statistics for marketing and consumer research |
| title_full | Statistics for marketing and consumer research Mario Mazzocchi |
| title_fullStr | Statistics for marketing and consumer research Mario Mazzocchi |
| title_full_unstemmed | Statistics for marketing and consumer research Mario Mazzocchi |
| title_short | Statistics for marketing and consumer research |
| title_sort | statistics for marketing and consumer research |
| topic | Mathematical statistics Marketing research Statistical methods Consumers Research Statistical methods Marketingforschung (DE-588)4200055-5 gnd Statistik (DE-588)4056995-0 gnd Verbraucherforschung (DE-588)4187567-9 gnd |
| topic_facet | Mathematical statistics Marketing research Statistical methods Consumers Research Statistical methods Marketingforschung Statistik Verbraucherforschung |
| url | http://sk.sagepub.com/books/statistics-for-marketing-and-consumer-research |
| work_keys_str_mv | AT mazzocchimario statisticsformarketingandconsumerresearch |