The handbook of marketing research: uses, misuses, and future advances
Promoting the overarching business philosophy of customer/market focus, this book identifies such troubling trends as biased sample answers on long questionnaires, and 'professionals' whose job is to skew focus group responses
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Thousand Oaks, Calif.
SAGE
c2006
|
| Schlagworte: | |
| Online-Zugang: | FNU01 UBY01 Volltext |
| Zusammenfassung: | Promoting the overarching business philosophy of customer/market focus, this book identifies such troubling trends as biased sample answers on long questionnaires, and 'professionals' whose job is to skew focus group responses |
| Beschreibung: | 1 Online-Ressource (xi, 705 p.) |
| ISBN: | 9781412973380 |
| DOI: | 10.4135/9781412973380 |
Internformat
MARC
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| 505 | 8 | |a Includes bibliographical references and index | |
| 520 | |a Promoting the overarching business philosophy of customer/market focus, this book identifies such troubling trends as biased sample answers on long questionnaires, and 'professionals' whose job is to skew focus group responses | ||
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author_GND | (DE-588)170432238 (DE-588)17296024X |
| building | Verbundindex |
| bvnumber | BV046130973 |
| classification_rvk | QP 611 |
| collection | ZDB-96-SKC ZDB-96-SBM |
| contents | Includes bibliographical references and index |
| ctrlnum | (ZDB-96-SKC)EDZ0000018855 (OCoLC)431996457 (DE-599)BVBBV046130973 |
| dewey-full | 658.83 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.83 |
| dewey-search | 658.83 |
| dewey-sort | 3658.83 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.4135/9781412973380 |
| format | Electronic eBook |
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| id | DE-604.BV046130973 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:36:01Z |
| institution | BVB |
| isbn | 9781412973380 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031511359 |
| oclc_num | 431996457 |
| open_access_boolean | |
| owner | DE-706 DE-1049 |
| owner_facet | DE-706 DE-1049 |
| physical | 1 Online-Ressource (xi, 705 p.) |
| psigel | ZDB-96-SKC ZDB-96-SBM |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | SAGE |
| record_format | marc |
| spelling | The handbook of marketing research uses, misuses, and future advances edited by Rajiv Grover, Marco Vriens Thousand Oaks, Calif. SAGE c2006 1 Online-Ressource (xi, 705 p.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Promoting the overarching business philosophy of customer/market focus, this book identifies such troubling trends as biased sample answers on long questionnaires, and 'professionals' whose job is to skew focus group responses Marketing research Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marketingforschung (DE-588)4200055-5 s 1\p DE-604 Grover, Rajiv Sonstige (DE-588)170432238 oth Vriens, Marco 1959- Sonstige (DE-588)17296024X oth Erscheint auch als Druck-Ausgabe 9781412909976 https://doi.org/10.4135/9781412973380 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | The handbook of marketing research uses, misuses, and future advances Includes bibliographical references and index Marketing research Marketingforschung (DE-588)4200055-5 gnd |
| subject_GND | (DE-588)4200055-5 |
| title | The handbook of marketing research uses, misuses, and future advances |
| title_auth | The handbook of marketing research uses, misuses, and future advances |
| title_exact_search | The handbook of marketing research uses, misuses, and future advances |
| title_full | The handbook of marketing research uses, misuses, and future advances edited by Rajiv Grover, Marco Vriens |
| title_fullStr | The handbook of marketing research uses, misuses, and future advances edited by Rajiv Grover, Marco Vriens |
| title_full_unstemmed | The handbook of marketing research uses, misuses, and future advances edited by Rajiv Grover, Marco Vriens |
| title_short | The handbook of marketing research |
| title_sort | the handbook of marketing research uses misuses and future advances |
| title_sub | uses, misuses, and future advances |
| topic | Marketing research Marketingforschung (DE-588)4200055-5 gnd |
| topic_facet | Marketing research Marketingforschung |
| url | https://doi.org/10.4135/9781412973380 |
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