How to get published in the best marketing journals:
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cheltenham, UK ; Northampton, MA, USA
Edward Elgar Publishing
[2019]
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Literaturangaben |
| Beschreibung: | xxi, 228 Seiten Diagramme |
| ISBN: | 9781788113694 |
Internformat
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Datensatz im Suchindex
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| adam_text | Contents List offigures and tables Biographies of editors and contributors Preface Acknowledgements SECTION I THE PUBLICATION PROCESS Introduction to Section I 1 2 3 The Contribution Continuum Revisited Daniel M. Ladik and David W. Stewart John O. Summers (2001), ‘Guidelines for Conducting Research and Publishing in Marketing: From Conceptualization Through the Review Process’, Journal of the Academy of Marketing Science,29 (4), Fall, 405-15 Publishing Ethics: Managing for Success O.C. Ferrell and Linda Ferrell SECTION II 5 6 7 8 9 10 2 4 17 28 TAILORING YOUR WORK TO YOUR AUDIENCE Introduction to Section II 4 vii ix xx xxii On the Positioning of Research Papers in the Marketing Discipline Gary L, Frazier How to Publish Consumer Research Based on Experiments in the Top Marketing Journals Cornelia ‘Connie’Pechmann John H. Roberts, Ujwal Kayande and Stefan Stremersch (2014), ‘From Academic Research to Marketing Practice: Exploring the Marketing Science Value Chain’, International Journal of Research in Marketing, 31 (2), June, 127-40 Deborah J. Maclnnis (2011 ), ‘ A Framework for Conceptual Contributions in Marketing’, Journal of Marketing, 75 (4), July, 136-54 Publishing Marketing Strategy Papers in Scholarly Journals V. Kumar So, You Want to Write Policy-Relevant Articles? Ronald Paul Hill Publishing in International Marketing: Challenges, Opportunities, and Guideposts Constantine S. Katsikeas 46 47 53 70 84 103 126 138
v; 11 How to Get Published in the Best Marketing Journals Sample Design for Research in Marketing Vikas Mittal SECTION III 157 REVIEWS AND THE REVISION PROCESS Introduction to Section III Donald R. Lehmann and Russell S. Winer (2017), ‘The Role and Impact of Reviewers on the Marketing Discipline’, Journal of the Academy of Marketing Science, 45 (5), September, 587-92 13 How Papers Get Better Before They Get Published Ruth N. Bolton 14 The Service-Dominant Logic Journey: From Conceptualization to Publication Stephen L. Vargo 175 12 SECTION IV 177 183 188 FINAL THOUGHTS Introduction to Section IV David W. Stewart (2008), ‘Academic Publishing in Marketing: Best and Worst Practices’, European Business Review, Special Issue: Academic Journals and Academic Publishing, 20 (5), 421 -33 16 Responding to Reviewers: Lessons from 17 Years of Editor Experience at Duke University Christine Moorman, James R. Bettman, Joel D. Huber, Mary Frances Luce and Richard Staelin 198 15 Index 199 212 223
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| isbn | 9781788113694 |
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| spelling | How to get published in the best marketing journals edited by David W. Stewart (Loyola Marymount University, Los Angeles, USA) and Daniel M. Ladik (Seton Hall University, South Orange, NJ, USA) Cheltenham, UK ; Northampton, MA, USA Edward Elgar Publishing [2019] © 2019 xxi, 228 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Literaturangaben Zeitschriftenaufsatz (DE-588)4125424-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Veröffentlichung (DE-588)4187925-9 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Zeitschriftenaufsatz (DE-588)4125424-7 s Veröffentlichung (DE-588)4187925-9 s Marketing (DE-588)4037589-4 s DE-604 Stewart, David W. 1951- (DE-588)170316904 edt Ladik, Daniel M. (DE-588)1201777208 edt Erscheint auch als Online-Ausgabe 978-1-78811-370-0 (DE-604)BV046342630 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031508894&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | How to get published in the best marketing journals Zeitschriftenaufsatz (DE-588)4125424-7 gnd Marketing (DE-588)4037589-4 gnd Veröffentlichung (DE-588)4187925-9 gnd |
| subject_GND | (DE-588)4125424-7 (DE-588)4037589-4 (DE-588)4187925-9 (DE-588)4143413-4 |
| title | How to get published in the best marketing journals |
| title_auth | How to get published in the best marketing journals |
| title_exact_search | How to get published in the best marketing journals |
| title_full | How to get published in the best marketing journals edited by David W. Stewart (Loyola Marymount University, Los Angeles, USA) and Daniel M. Ladik (Seton Hall University, South Orange, NJ, USA) |
| title_fullStr | How to get published in the best marketing journals edited by David W. Stewart (Loyola Marymount University, Los Angeles, USA) and Daniel M. Ladik (Seton Hall University, South Orange, NJ, USA) |
| title_full_unstemmed | How to get published in the best marketing journals edited by David W. Stewart (Loyola Marymount University, Los Angeles, USA) and Daniel M. Ladik (Seton Hall University, South Orange, NJ, USA) |
| title_short | How to get published in the best marketing journals |
| title_sort | how to get published in the best marketing journals |
| topic | Zeitschriftenaufsatz (DE-588)4125424-7 gnd Marketing (DE-588)4037589-4 gnd Veröffentlichung (DE-588)4187925-9 gnd |
| topic_facet | Zeitschriftenaufsatz Marketing Veröffentlichung Aufsatzsammlung |
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