Using information to develop a culture of customer centricity: customer centricity, analytics, and information utilization

Using Information to Develop a Culture of Customer Centricity sets the stage for understanding the holistic marriage of information, socialization, and process change necessary for transitioning an organization to customer centricity. The book begins with an overview list of 8-10 precepts associated...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: Loshin, David 1963- (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Amsterdam Morgan Kaufmann 2014
Schlagworte:
Online-Zugang:FLA01
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Zusammenfassung:Using Information to Develop a Culture of Customer Centricity sets the stage for understanding the holistic marriage of information, socialization, and process change necessary for transitioning an organization to customer centricity. The book begins with an overview list of 8-10 precepts associated with a business-focused view of the knowledge necessary for developing customer-oriented business processes that lead to excellent customer experiences resulting in increased revenues. Each chapter delves into each precept in more detail
Beschreibung:Previously issued in print. 2013
Includes bibliographical references
Beschreibung:1 online resource
ISBN:9780124115132
0124115136
1306167906
9781306167901

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