The digital crown: winning at content on the web
"Whether you are a marketing executive, a small business owner, content professional, or the CTO of a Fortune 1,000 company, chances are you're freaked out by the demand for online content. Bill Gates famously said in 1996, "Content is King." Everyone keeps repeating that quote,...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam
Morgan Kauffmann is an imprint of Elsevier
2013
|
| Schlagworte: | |
| Online-Zugang: | FLA01 Volltext |
| Zusammenfassung: | "Whether you are a marketing executive, a small business owner, content professional, or the CTO of a Fortune 1,000 company, chances are you're freaked out by the demand for online content. Bill Gates famously said in 1996, "Content is King." Everyone keeps repeating that quote, but you have no idea what it really means, how to achieve content excellence, ascend the throne, and wear the crown. If you need to understand the hows, whys, whens and whos of creating great content for your audience to consume, then this book is for you. You may feel unequipped to create and deliver fabulous content experiences for a variety of reasons: not enough budget, not the right staff, not enough content, too much content. If you've noticed that focusing on video, or blogging, or search engine optimization (SEO), or social media, or the next hot digital thing, isn't getting you where you really want to go, then you're in the right place. Together, learning both the theory of content, as well as tactics and tools for content success, we will build a roadmap toward digital strategy victory"-- |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 online resource |
| ISBN: | 9780124076570 0124076572 |
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| dewey-ones | 658 - General management |
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| discipline | Informatik Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV046126247 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:35:53Z |
| institution | BVB |
| isbn | 9780124076570 0124076572 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031506700 |
| oclc_num | 861692285 |
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| publisher | Morgan Kauffmann is an imprint of Elsevier |
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| spelling | Leibtag, Ahava Verfasser aut The digital crown winning at content on the web Ahava Leibtag Amsterdam Morgan Kauffmann is an imprint of Elsevier 2013 1 online resource txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index "Whether you are a marketing executive, a small business owner, content professional, or the CTO of a Fortune 1,000 company, chances are you're freaked out by the demand for online content. Bill Gates famously said in 1996, "Content is King." Everyone keeps repeating that quote, but you have no idea what it really means, how to achieve content excellence, ascend the throne, and wear the crown. If you need to understand the hows, whys, whens and whos of creating great content for your audience to consume, then this book is for you. You may feel unequipped to create and deliver fabulous content experiences for a variety of reasons: not enough budget, not the right staff, not enough content, too much content. If you've noticed that focusing on video, or blogging, or search engine optimization (SEO), or social media, or the next hot digital thing, isn't getting you where you really want to go, then you're in the right place. Together, learning both the theory of content, as well as tactics and tools for content success, we will build a roadmap toward digital strategy victory"-- BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Branding (Marketing) fast Internet marketing fast Internet marketing Branding (Marketing) Erscheint auch als Druck-Ausgabe 0124076742 Erscheint auch als Druck-Ausgabe 9780124076747 http://www.sciencedirect.com/science/book/9780124076747 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Leibtag, Ahava The digital crown winning at content on the web BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Branding (Marketing) fast Internet marketing fast Internet marketing Branding (Marketing) |
| title | The digital crown winning at content on the web |
| title_auth | The digital crown winning at content on the web |
| title_exact_search | The digital crown winning at content on the web |
| title_full | The digital crown winning at content on the web Ahava Leibtag |
| title_fullStr | The digital crown winning at content on the web Ahava Leibtag |
| title_full_unstemmed | The digital crown winning at content on the web Ahava Leibtag |
| title_short | The digital crown |
| title_sort | the digital crown winning at content on the web |
| title_sub | winning at content on the web |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Branding (Marketing) fast Internet marketing fast Internet marketing Branding (Marketing) |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Branding (Marketing) Internet marketing |
| url | http://www.sciencedirect.com/science/book/9780124076747 |
| work_keys_str_mv | AT leibtagahava thedigitalcrownwinningatcontentontheweb |