Measuring the user experience: collecting, analyzing, and presenting usability metrics
Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience. As more UX...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam
Elsevier
[2013]
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| Schlagworte: | |
| Online-Zugang: | FLA01 Volltext |
| Zusammenfassung: | Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience. As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. The second edition presents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. It also examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and examples using the most recent version of Excel. Learn which metrics to select for every case, including behavioral, physiological, emotional, aesthetic, gestural, verbal, and physical, as well as more specialized metrics such as eye-tracking and clickstream data. Find a vendor-neutral examination of how to measure the user experience with web sites, digital products, and virtually any other type of product or system. Discover in-depth global case studies showing how organizations have successfully used metrics and the information they revealed. Companion site, www.measuringux.com, includes articles, tools, spreadsheets, presentations, and other resources to help you effectively measure the user experience |
| Beschreibung: | Revised edition of: Measuring the user experience / Tom Tullis, Bill Albert. 2008 Includes bibliographical references and index |
| Beschreibung: | 1 online resource (xvii, 301 pages) |
| ISBN: | 9780124157927 0124157920 9781299622142 1299622143 |
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| discipline | Informatik Psychologie |
| format | Electronic eBook |
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| id | DE-604.BV046126105 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:35:53Z |
| institution | BVB |
| isbn | 9780124157927 0124157920 9781299622142 1299622143 |
| language | English |
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| spelling | Tullis, Tom 1952- Verfasser (DE-588)1029801010 aut Measuring the user experience collecting, analyzing, and presenting usability metrics William Albert, Thomas Tullis Amsterdam Elsevier [2013] 1 online resource (xvii, 301 pages) txt rdacontent c rdamedia cr rdacarrier Revised edition of: Measuring the user experience / Tom Tullis, Bill Albert. 2008 Includes bibliographical references and index Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience. As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. The second edition presents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. It also examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and examples using the most recent version of Excel. Learn which metrics to select for every case, including behavioral, physiological, emotional, aesthetic, gestural, verbal, and physical, as well as more specialized metrics such as eye-tracking and clickstream data. Find a vendor-neutral examination of how to measure the user experience with web sites, digital products, and virtually any other type of product or system. Discover in-depth global case studies showing how organizations have successfully used metrics and the information they revealed. Companion site, www.measuringux.com, includes articles, tools, spreadsheets, presentations, and other resources to help you effectively measure the user experience COMPUTERS / User Interfaces bisacsh Measurement fast Technology assessment fast User interfaces (Computer systems) fast User interfaces (Computer systems) User interfaces (Computer systems) Measurement Measurement Technology assessment Mensch-Maschine-Kommunikation (DE-588)4125909-9 gnd rswk-swf Mensch-Maschine-Schnittstelle (DE-588)4720440-0 gnd rswk-swf Datenerhebung (DE-588)4155272-6 gnd rswk-swf Bewertung (DE-588)4006340-9 gnd rswk-swf Benutzerfreundlichkeit (DE-588)4005541-3 gnd rswk-swf Mensch-Maschine-Schnittstelle (DE-588)4720440-0 s Benutzerfreundlichkeit (DE-588)4005541-3 s Bewertung (DE-588)4006340-9 s Datenerhebung (DE-588)4155272-6 s 1\p DE-604 Mensch-Maschine-Kommunikation (DE-588)4125909-9 s 2\p DE-604 Albert, Bill Sonstige (DE-588)1029801681 oth Erscheint auch als Druck-Ausgabe 0124157815 Erscheint auch als Druck-Ausgabe 9780124157811 http://www.sciencedirect.com/science/book/9780124157811 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Tullis, Tom 1952- Measuring the user experience collecting, analyzing, and presenting usability metrics COMPUTERS / User Interfaces bisacsh Measurement fast Technology assessment fast User interfaces (Computer systems) fast User interfaces (Computer systems) User interfaces (Computer systems) Measurement Measurement Technology assessment Mensch-Maschine-Kommunikation (DE-588)4125909-9 gnd Mensch-Maschine-Schnittstelle (DE-588)4720440-0 gnd Datenerhebung (DE-588)4155272-6 gnd Bewertung (DE-588)4006340-9 gnd Benutzerfreundlichkeit (DE-588)4005541-3 gnd |
| subject_GND | (DE-588)4125909-9 (DE-588)4720440-0 (DE-588)4155272-6 (DE-588)4006340-9 (DE-588)4005541-3 |
| title | Measuring the user experience collecting, analyzing, and presenting usability metrics |
| title_auth | Measuring the user experience collecting, analyzing, and presenting usability metrics |
| title_exact_search | Measuring the user experience collecting, analyzing, and presenting usability metrics |
| title_full | Measuring the user experience collecting, analyzing, and presenting usability metrics William Albert, Thomas Tullis |
| title_fullStr | Measuring the user experience collecting, analyzing, and presenting usability metrics William Albert, Thomas Tullis |
| title_full_unstemmed | Measuring the user experience collecting, analyzing, and presenting usability metrics William Albert, Thomas Tullis |
| title_short | Measuring the user experience |
| title_sort | measuring the user experience collecting analyzing and presenting usability metrics |
| title_sub | collecting, analyzing, and presenting usability metrics |
| topic | COMPUTERS / User Interfaces bisacsh Measurement fast Technology assessment fast User interfaces (Computer systems) fast User interfaces (Computer systems) User interfaces (Computer systems) Measurement Measurement Technology assessment Mensch-Maschine-Kommunikation (DE-588)4125909-9 gnd Mensch-Maschine-Schnittstelle (DE-588)4720440-0 gnd Datenerhebung (DE-588)4155272-6 gnd Bewertung (DE-588)4006340-9 gnd Benutzerfreundlichkeit (DE-588)4005541-3 gnd |
| topic_facet | COMPUTERS / User Interfaces Measurement Technology assessment User interfaces (Computer systems) User interfaces (Computer systems) Measurement Mensch-Maschine-Kommunikation Mensch-Maschine-Schnittstelle Datenerhebung Bewertung Benutzerfreundlichkeit |
| url | http://www.sciencedirect.com/science/book/9780124157811 |
| work_keys_str_mv | AT tullistom measuringtheuserexperiencecollectinganalyzingandpresentingusabilitymetrics AT albertbill measuringtheuserexperiencecollectinganalyzingandpresentingusabilitymetrics |