Brainstorming and beyond: a user-centered design method

Describes techniques for generating, presenting, and evaluating ideas for product success. Techniques covered include the complex social process of brainstorming, which builds off of social psychology principles, motivational constructs, and corporate culture; brainwriting, a written variation on br...

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Bibliographic Details
Main Author: Wilson, Chauncey (Author)
Format: Electronic eBook
Language:English
Published: Oxford Morgan Kaufmann 2013
Subjects:
Online Access:FLA01
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Summary:Describes techniques for generating, presenting, and evaluating ideas for product success. Techniques covered include the complex social process of brainstorming, which builds off of social psychology principles, motivational constructs, and corporate culture; brainwriting, a written variation on brainstorming; and braindrawing, a method of visual brainstorming that helps practitioners generate ideas for icons, other graphics, user interface layouts, or Web page designs
Item Description:Includes bibliographical references
Physical Description:1 online resource (viii, 75 pages) illustrations
ISBN:9780124071667
012407166X
0124071570
9780124071575

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