Brainstorming and beyond: a user-centered design method

Describes techniques for generating, presenting, and evaluating ideas for product success. Techniques covered include the complex social process of brainstorming, which builds off of social psychology principles, motivational constructs, and corporate culture; brainwriting, a written variation on br...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Wilson, Chauncey (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Oxford Morgan Kaufmann 2013
Schlagworte:
Online-Zugang:FLA01
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Zusammenfassung:Describes techniques for generating, presenting, and evaluating ideas for product success. Techniques covered include the complex social process of brainstorming, which builds off of social psychology principles, motivational constructs, and corporate culture; brainwriting, a written variation on brainstorming; and braindrawing, a method of visual brainstorming that helps practitioners generate ideas for icons, other graphics, user interface layouts, or Web page designs
Beschreibung:Includes bibliographical references
Beschreibung:1 online resource (viii, 75 pages) illustrations
ISBN:9780124071667
012407166X
0124071570
9780124071575

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