Religion - marketing's unwitting godparent: a case study of coffee branding and consumer loyalty
Gespeichert in:
1. Verfasser: | |
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Format: | Abschlussarbeit Buch |
Sprache: | English |
Veröffentlicht: |
Baden-Baden, Germany
Nomos
2019
|
Ausgabe: | 1. edition |
Schriftenreihe: | Media and religion
Volume 3 |
Schlagworte: | |
Beschreibung: | 281 Seiten Illustrationen |
ISBN: | 9783848757992 |
Internformat
MARC
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041 | 0 | |a eng | |
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100 | 1 | |a Ulrich, Michael Leo |e Verfasser |0 (DE-588)1190658968 |4 aut | |
245 | 1 | 0 | |a Religion - marketing's unwitting godparent |b a case study of coffee branding and consumer loyalty |c Michael Leo Ulrich |
250 | |a 1. edition | ||
264 | 1 | |a Baden-Baden, Germany |b Nomos |c 2019 | |
300 | |a 281 Seiten |b Illustrationen | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
490 | 1 | |a Media and religion |v Volume 3 | |
502 | |b Dissertation |c Ludwig-Maximilians-Universität |d 2018 | ||
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655 | 7 | |0 (DE-588)4113937-9 |a Hochschulschrift |2 gnd-content | |
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830 | 0 | |a Media and religion |v Volume 3 |w (DE-604)BV046275127 |9 3 | |
999 | |a oai:aleph.bib-bvb.de:BVB01-031497707 | ||
883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
883 | 1 | |8 3\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk |
Datensatz im Suchindex
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any_adam_object | |
author | Ulrich, Michael Leo |
author_GND | (DE-588)1190658968 |
author_facet | Ulrich, Michael Leo |
author_role | aut |
author_sort | Ulrich, Michael Leo |
author_variant | m l u ml mlu |
building | Verbundindex |
bvnumber | BV046117231 |
ctrlnum | (OCoLC)1119089076 (DE-599)BVBBV046117231 |
edition | 1. edition |
format | Thesis Book |
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genre | (DE-588)4113937-9 Hochschulschrift gnd-content |
genre_facet | Hochschulschrift |
id | DE-604.BV046117231 |
illustrated | Illustrated |
indexdate | 2024-07-10T08:35:44Z |
institution | BVB |
isbn | 9783848757992 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031497707 |
oclc_num | 1119089076 |
open_access_boolean | |
owner | DE-19 DE-BY-UBM DE-12 DE-1949 |
owner_facet | DE-19 DE-BY-UBM DE-12 DE-1949 |
physical | 281 Seiten Illustrationen |
publishDate | 2019 |
publishDateSearch | 2019 |
publishDateSort | 2019 |
publisher | Nomos |
record_format | marc |
series | Media and religion |
series2 | Media and religion |
spelling | Ulrich, Michael Leo Verfasser (DE-588)1190658968 aut Religion - marketing's unwitting godparent a case study of coffee branding and consumer loyalty Michael Leo Ulrich 1. edition Baden-Baden, Germany Nomos 2019 281 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Media and religion Volume 3 Dissertation Ludwig-Maximilians-Universität 2018 Religion Motiv (DE-588)4207560-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Religiöse Sprache (DE-588)4049386-6 gnd rswk-swf Empirische Sozialforschung (DE-588)4014606-6 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Religiosität (DE-588)4049428-7 gnd rswk-swf Kommunikationsstrategie (DE-588)4201794-4 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Religiosität (DE-588)4049428-7 s Marketing (DE-588)4037589-4 s Empirische Sozialforschung (DE-588)4014606-6 s 1\p DE-604 Werbung (DE-588)4065541-6 s Kommunikationsstrategie (DE-588)4201794-4 s Religiöse Sprache (DE-588)4049386-6 s 2\p DE-604 Religion Motiv (DE-588)4207560-9 s 3\p DE-604 Erscheint auch als Online-Ausgabe 978-3-8452-9881-8 Media and religion Volume 3 (DE-604)BV046275127 3 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
spellingShingle | Ulrich, Michael Leo Religion - marketing's unwitting godparent a case study of coffee branding and consumer loyalty Media and religion Religion Motiv (DE-588)4207560-9 gnd Marketing (DE-588)4037589-4 gnd Religiöse Sprache (DE-588)4049386-6 gnd Empirische Sozialforschung (DE-588)4014606-6 gnd Werbung (DE-588)4065541-6 gnd Religiosität (DE-588)4049428-7 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd |
subject_GND | (DE-588)4207560-9 (DE-588)4037589-4 (DE-588)4049386-6 (DE-588)4014606-6 (DE-588)4065541-6 (DE-588)4049428-7 (DE-588)4201794-4 (DE-588)4113937-9 |
title | Religion - marketing's unwitting godparent a case study of coffee branding and consumer loyalty |
title_auth | Religion - marketing's unwitting godparent a case study of coffee branding and consumer loyalty |
title_exact_search | Religion - marketing's unwitting godparent a case study of coffee branding and consumer loyalty |
title_full | Religion - marketing's unwitting godparent a case study of coffee branding and consumer loyalty Michael Leo Ulrich |
title_fullStr | Religion - marketing's unwitting godparent a case study of coffee branding and consumer loyalty Michael Leo Ulrich |
title_full_unstemmed | Religion - marketing's unwitting godparent a case study of coffee branding and consumer loyalty Michael Leo Ulrich |
title_short | Religion - marketing's unwitting godparent |
title_sort | religion marketing s unwitting godparent a case study of coffee branding and consumer loyalty |
title_sub | a case study of coffee branding and consumer loyalty |
topic | Religion Motiv (DE-588)4207560-9 gnd Marketing (DE-588)4037589-4 gnd Religiöse Sprache (DE-588)4049386-6 gnd Empirische Sozialforschung (DE-588)4014606-6 gnd Werbung (DE-588)4065541-6 gnd Religiosität (DE-588)4049428-7 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd |
topic_facet | Religion Motiv Marketing Religiöse Sprache Empirische Sozialforschung Werbung Religiosität Kommunikationsstrategie Hochschulschrift |
volume_link | (DE-604)BV046275127 |
work_keys_str_mv | AT ulrichmichaelleo religionmarketingsunwittinggodparentacasestudyofcoffeebrandingandconsumerloyalty |