The online advertising playbook: proven strategies and tested tactics from the advertising research foundation
Gespeichert in:
| Hauptverfasser: | , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
John Wiley & Sons, Inc.
[2007]
|
| Schlagworte: | |
| Online-Zugang: | FUBA1 |
| Beschreibung: | 1 Online-Ressource (xvi, 302 Seiten) Illustrationen, Diagramme |
| ISBN: | 9780470140352 |
Internformat
MARC
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Datensatz im Suchindex
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| any_adam_object | |
| author | Plummer, Joseph Rappaport, Steve Hall, Taddy Barocci, Robert |
| author_facet | Plummer, Joseph Rappaport, Steve Hall, Taddy Barocci, Robert |
| author_role | aut aut aut aut |
| author_sort | Plummer, Joseph |
| author_variant | j p jp s r sr t h th r b rb |
| building | Verbundindex |
| bvnumber | BV046114358 |
| collection | ZDB-4-EBA |
| ctrlnum | (OCoLC)1118977609 (DE-599)DNB1066580286 |
| dewey-full | 650 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 650 - Management and auxiliary services |
| dewey-raw | 650 |
| dewey-search | 650 |
| dewey-sort | 3650 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV046114358 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:35:39Z |
| institution | BVB |
| isbn | 9780470140352 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031494891 |
| oclc_num | 1118977609 |
| open_access_boolean | |
| owner | DE-188 |
| owner_facet | DE-188 |
| physical | 1 Online-Ressource (xvi, 302 Seiten) Illustrationen, Diagramme |
| psigel | ZDB-4-EBA ZDB-4-EBA ZDB-4-EBA 2018 |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | John Wiley & Sons, Inc. |
| record_format | marc |
| spelling | Plummer, Joseph Verfasser aut The online advertising playbook proven strategies and tested tactics from the advertising research foundation Joseph Plummer, Steve Rappaport, Taddy Hall, Robert Barocci New York, NY John Wiley & Sons, Inc. [2007] © 2007 1 Online-Ressource (xvi, 302 Seiten) Illustrationen, Diagramme txt rdacontent c rdamedia cr rdacarrier Online-Werbung (DE-588)7636951-1 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Werbestrategie (DE-588)4133682-3 gnd rswk-swf Internet (DE-588)4308416-3 gnd rswk-swf Electronic book text TN000 Werbung Werbestrategie (DE-588)4133682-3 s Internet (DE-588)4308416-3 s Electronic Commerce (DE-588)4592128-3 s Online-Werbung (DE-588)7636951-1 s DE-604 Rappaport, Steve Verfasser aut Hall, Taddy Verfasser aut Barocci, Robert Verfasser aut Erscheint auch als Druck-Ausgabe, Hardcover 978-0-470-05105-4 |
| spellingShingle | Plummer, Joseph Rappaport, Steve Hall, Taddy Barocci, Robert The online advertising playbook proven strategies and tested tactics from the advertising research foundation Online-Werbung (DE-588)7636951-1 gnd Electronic Commerce (DE-588)4592128-3 gnd Werbestrategie (DE-588)4133682-3 gnd Internet (DE-588)4308416-3 gnd |
| subject_GND | (DE-588)7636951-1 (DE-588)4592128-3 (DE-588)4133682-3 (DE-588)4308416-3 |
| title | The online advertising playbook proven strategies and tested tactics from the advertising research foundation |
| title_auth | The online advertising playbook proven strategies and tested tactics from the advertising research foundation |
| title_exact_search | The online advertising playbook proven strategies and tested tactics from the advertising research foundation |
| title_full | The online advertising playbook proven strategies and tested tactics from the advertising research foundation Joseph Plummer, Steve Rappaport, Taddy Hall, Robert Barocci |
| title_fullStr | The online advertising playbook proven strategies and tested tactics from the advertising research foundation Joseph Plummer, Steve Rappaport, Taddy Hall, Robert Barocci |
| title_full_unstemmed | The online advertising playbook proven strategies and tested tactics from the advertising research foundation Joseph Plummer, Steve Rappaport, Taddy Hall, Robert Barocci |
| title_short | The online advertising playbook |
| title_sort | the online advertising playbook proven strategies and tested tactics from the advertising research foundation |
| title_sub | proven strategies and tested tactics from the advertising research foundation |
| topic | Online-Werbung (DE-588)7636951-1 gnd Electronic Commerce (DE-588)4592128-3 gnd Werbestrategie (DE-588)4133682-3 gnd Internet (DE-588)4308416-3 gnd |
| topic_facet | Online-Werbung Electronic Commerce Werbestrategie Internet |
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