The Form of Success: Design as a Corporate Strategy
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Essen, Ruhr
red dot
[2018]
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 141 Seiten Illustrationen |
| ISBN: | 9783899392098 3899392094 |
Internformat
MARC
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| 653 | |a Das Buch "The Form of Success – Design as a Corporate Strategy" ist ein Leitfaden für Unternehmer, Designer, Berater, Marketingexperten und andere Menschen, die sich dafür interessieren, auf welche Art und Weise Design eingesetzt werden kann, um ein Unternehmen erfolgreich zu machen. | ||
| 653 | |a Corporate Design | ||
| 653 | |a Design | ||
| 653 | |a Designprozesse | ||
| 653 | |a Erfolgsfaktor | ||
| 653 | |a Markenaufbau | ||
| 653 | |a Produktdesign | ||
| 653 | |a Produktentwicklung | ||
| 653 | |a Produktkommunikation | ||
| 653 | |a Unternehmensstrategie | ||
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-031488755 | ||
Datensatz im Suchindex
| _version_ | 1804180420536827904 |
|---|---|
| adam_text | CONTENTS
FOREWORD
4
I.
GENERAL
INTRODUCTION
8
1.
WHAT
IS
PRODUCT
DESIGN?
10
2.
WHAT
IS
DESIGN
NOT
ABOUT?
14
3.
THE
DOMINANCE
OF
FORM
16
IDEA
AND
FORM
18
FORM
DETERMINES
TASTE
20
FORM
-
PERCEPTION
-
EMOTION
22
II.
SPECIFIC
INTRODUCTION
24
1.
BUSINESS
GOALS
AND
DESIGN
26
BRANDS
28
MARKET
POSITIONING
32
SALES
36
ADDED
VALUE
THROUGH
DESIGN
40
2.
FOUR
QUALITIES
OF
GOOD
DESIGN
44
III.
PRODUCT
DEVELOPMENT
AND
DESIGN
50
1.
GOOD
FORM
52
2.
FORM
FOLLOWS
FUNCTION
56
3.
FORM
FOLLOWS
EMOTION
58
4.
QUALITY
FIRST:
QUALITY
IS
AN
EVENT
60
PRODUCT
QUALITY
FACTORS
61
5.
INNOVATIONS
NEED
DESIGN
70
NEW
AND
INTELLIGENT
MATERIALS
72
NEW
MANUFACTURING
METHODS:
3D
PRINTING
74
6.
DESIGN
IN
THE
AGE
OF
BIG
DATA
76
SENSORS
78
INTERFACES
AND
USER
EXPERIENCE
DESIGN
80
VISUALISATION
82
IV.
PRODUCT
COMMUNICATION
AND
DESIGN
84
1.
ADVERTISING
86
2.
PACKAGING
DESIGN
94
3.
PRODUCT
LAUNCH
AND
EVENT
DESIGN
96
V.
CORPORATE
MANAGEMENT
AND
DESIGN
98
1.
DESIGN
AS
A
COMPANY
STRATEGY
100
CO-BRANDING
OR
THE
PRINCIPLE
OF
EDITORIAL
DESIGN
102
COOPERATION
WITH
EXTERNAL
DESIGNERS
AND
DESIGN
OFFICES
104
IN-HOUSE
DESIGN
106
2.
BUSINESS
COMMUNICATION
AND
DESIGN
108
CORPORATE
DESIGN
110
BRANDING:
ANALOGUE
AND
DIGITAL
120
3.
DESIGN
VALUE
132
DESIGN
CONTINUITY
134
DESIGN
STRENGTH
136
CONCLUSION
138
|
| any_adam_object | 1 |
| author | Zec, Peter 1956- |
| author_GND | (DE-588)115502017 |
| author_facet | Zec, Peter 1956- |
| author_role | aut |
| author_sort | Zec, Peter 1956- |
| author_variant | p z pz |
| building | Verbundindex |
| bvnumber | BV046108084 |
| classification_rvk | LH 79540 |
| ctrlnum | (OCoLC)1122677684 (DE-599)DNB1179562909 |
| discipline | Kunstgeschichte |
| format | Book |
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| id | DE-604.BV046108084 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:35:29Z |
| institution | BVB |
| institution_GND | (DE-588)1068108193 |
| isbn | 9783899392098 3899392094 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031488755 |
| oclc_num | 1122677684 |
| open_access_boolean | |
| owner | DE-B170 DE-898 DE-BY-UBR |
| owner_facet | DE-B170 DE-898 DE-BY-UBR |
| physical | 141 Seiten Illustrationen |
| publishDate | 2018 |
| publishDateSearch | 2018 |
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| spelling | Zec, Peter 1956- Verfasser (DE-588)115502017 aut The Form of Success Design as a Corporate Strategy Peter Zec Essen, Ruhr red dot [2018] 141 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Corporate Design (DE-588)4231157-3 gnd rswk-swf Industriedesign (DE-588)4072788-9 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Produktentwicklung (DE-588)4139402-1 gnd rswk-swf Junge Erwachsene Fachhochschul-/Hochschulausbildung Erwachsenenbildung Das Buch "The Form of Success – Design as a Corporate Strategy" ist ein Leitfaden für Unternehmer, Designer, Berater, Marketingexperten und andere Menschen, die sich dafür interessieren, auf welche Art und Weise Design eingesetzt werden kann, um ein Unternehmen erfolgreich zu machen. Corporate Design Design Designprozesse Erfolgsfaktor Markenaufbau Produktdesign Produktentwicklung Produktkommunikation Unternehmensstrategie Industriedesign (DE-588)4072788-9 s Strategisches Management (DE-588)4124261-0 s DE-604 Produktentwicklung (DE-588)4139402-1 s Corporate Design (DE-588)4231157-3 s red dot GmbH & Co. KG Fachbuchverlag für Design (DE-588)1068108193 pbl DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031488755&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Zec, Peter 1956- The Form of Success Design as a Corporate Strategy Corporate Design (DE-588)4231157-3 gnd Industriedesign (DE-588)4072788-9 gnd Strategisches Management (DE-588)4124261-0 gnd Produktentwicklung (DE-588)4139402-1 gnd |
| subject_GND | (DE-588)4231157-3 (DE-588)4072788-9 (DE-588)4124261-0 (DE-588)4139402-1 |
| title | The Form of Success Design as a Corporate Strategy |
| title_auth | The Form of Success Design as a Corporate Strategy |
| title_exact_search | The Form of Success Design as a Corporate Strategy |
| title_full | The Form of Success Design as a Corporate Strategy Peter Zec |
| title_fullStr | The Form of Success Design as a Corporate Strategy Peter Zec |
| title_full_unstemmed | The Form of Success Design as a Corporate Strategy Peter Zec |
| title_short | The Form of Success |
| title_sort | the form of success design as a corporate strategy |
| title_sub | Design as a Corporate Strategy |
| topic | Corporate Design (DE-588)4231157-3 gnd Industriedesign (DE-588)4072788-9 gnd Strategisches Management (DE-588)4124261-0 gnd Produktentwicklung (DE-588)4139402-1 gnd |
| topic_facet | Corporate Design Industriedesign Strategisches Management Produktentwicklung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031488755&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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