Social selling: techniques to influence buyers and changemakers
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London ; Philadelphia
Kogan Page
2016
|
| Schlagworte: | |
| Online-Zugang: | FLA01 |
| Beschreibung: | Print version record |
| Beschreibung: | 1 online resource (vii, 194 pages) |
| ISBN: | 9780749478025 0749478020 0749478012 9780749478018 |
Internformat
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| 245 | 1 | 0 | |a Social selling |b techniques to influence buyers and changemakers |c Tim Hughes and Matt Reynolds |
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| 505 | 8 | |a "As the digital landscape has changed buyers' habits it's increasingly difficult to reach them early enough in their decision-making process using traditional sales methods. Developing relationships with decision-makers through social networks has become an increasingly critical skill - enabling sales professionals to engage early on and 'hack' the buying process. Social Selling provides a practical, step-by-step blueprint for harnessing these specific and proven techniques including: - How to use networks purposefully to build social trust and create a high quality community - How to develop real influence and authority in your subject area and connect with change-makers - How to scale the social selling strategy across an organisation including maturity and investment models, risk and governance, and technology platforms"-- | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Sales & Selling |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 7 | |a Customer relations |2 fast | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Sales management |2 fast | |
| 650 | 7 | |a Selling / Social aspects |2 fast | |
| 650 | 7 | |a Social media |2 fast | |
| 650 | 4 | |a Selling |x Social aspects |a Sales management |a Internet marketing |a Social media |a Customer relations | |
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Datensatz im Suchindex
| _version_ | 1804180410854277120 |
|---|---|
| any_adam_object | |
| author | Hughes, Tim 1965- |
| author_facet | Hughes, Tim 1965- |
| author_role | aut |
| author_sort | Hughes, Tim 1965- |
| author_variant | t h th |
| building | Verbundindex |
| bvnumber | BV046102497 |
| classification_rvk | QP 620 QP 650 |
| collection | ZDB-4-EBU |
| contents | "As the digital landscape has changed buyers' habits it's increasingly difficult to reach them early enough in their decision-making process using traditional sales methods. Developing relationships with decision-makers through social networks has become an increasingly critical skill - enabling sales professionals to engage early on and 'hack' the buying process. Social Selling provides a practical, step-by-step blueprint for harnessing these specific and proven techniques including: - How to use networks purposefully to build social trust and create a high quality community - How to develop real influence and authority in your subject area and connect with change-makers - How to scale the social selling strategy across an organisation including maturity and investment models, risk and governance, and technology platforms"-- |
| ctrlnum | (ZDB-4-EBU)ocn950751196 (OCoLC)950751196 (DE-599)BVBBV046102497 |
| dewey-full | 658.85 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.85 |
| dewey-search | 658.85 |
| dewey-sort | 3658.85 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV046102497 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:35:19Z |
| institution | BVB |
| isbn | 9780749478025 0749478020 0749478012 9780749478018 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031483275 |
| oclc_num | 950751196 |
| open_access_boolean | |
| physical | 1 online resource (vii, 194 pages) |
| psigel | ZDB-4-EBU ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Hughes, Tim 1965- Verfasser aut Social selling techniques to influence buyers and changemakers Tim Hughes and Matt Reynolds London ; Philadelphia Kogan Page 2016 © 2016 1 online resource (vii, 194 pages) txt rdacontent c rdamedia cr rdacarrier Print version record "As the digital landscape has changed buyers' habits it's increasingly difficult to reach them early enough in their decision-making process using traditional sales methods. Developing relationships with decision-makers through social networks has become an increasingly critical skill - enabling sales professionals to engage early on and 'hack' the buying process. Social Selling provides a practical, step-by-step blueprint for harnessing these specific and proven techniques including: - How to use networks purposefully to build social trust and create a high quality community - How to develop real influence and authority in your subject area and connect with change-makers - How to scale the social selling strategy across an organisation including maturity and investment models, risk and governance, and technology platforms"-- BUSINESS & ECONOMICS / Sales & Selling bisacsh BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Customer relations fast Internet marketing fast Sales management fast Selling / Social aspects fast Social media fast Selling Social aspects Sales management Internet marketing Social media Customer relations Verkauf (DE-588)4117346-6 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Verkauf (DE-588)4117346-6 s Online-Marketing (DE-588)7706419-7 s Social Media (DE-588)4639271-3 s Beziehungsmanagement (DE-588)4326109-7 s 1\p DE-604 Reynolds, Matt 1974- Sonstige oth Erscheint auch als Druck-Ausgabe Hughes, Tim, 1965- Social selling London ; Philadelphia : Kogan Page, 2016 9780749478018 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Hughes, Tim 1965- Social selling techniques to influence buyers and changemakers "As the digital landscape has changed buyers' habits it's increasingly difficult to reach them early enough in their decision-making process using traditional sales methods. Developing relationships with decision-makers through social networks has become an increasingly critical skill - enabling sales professionals to engage early on and 'hack' the buying process. Social Selling provides a practical, step-by-step blueprint for harnessing these specific and proven techniques including: - How to use networks purposefully to build social trust and create a high quality community - How to develop real influence and authority in your subject area and connect with change-makers - How to scale the social selling strategy across an organisation including maturity and investment models, risk and governance, and technology platforms"-- BUSINESS & ECONOMICS / Sales & Selling bisacsh BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Customer relations fast Internet marketing fast Sales management fast Selling / Social aspects fast Social media fast Selling Social aspects Sales management Internet marketing Social media Customer relations Verkauf (DE-588)4117346-6 gnd Social Media (DE-588)4639271-3 gnd Online-Marketing (DE-588)7706419-7 gnd Beziehungsmanagement (DE-588)4326109-7 gnd |
| subject_GND | (DE-588)4117346-6 (DE-588)4639271-3 (DE-588)7706419-7 (DE-588)4326109-7 |
| title | Social selling techniques to influence buyers and changemakers |
| title_auth | Social selling techniques to influence buyers and changemakers |
| title_exact_search | Social selling techniques to influence buyers and changemakers |
| title_full | Social selling techniques to influence buyers and changemakers Tim Hughes and Matt Reynolds |
| title_fullStr | Social selling techniques to influence buyers and changemakers Tim Hughes and Matt Reynolds |
| title_full_unstemmed | Social selling techniques to influence buyers and changemakers Tim Hughes and Matt Reynolds |
| title_short | Social selling |
| title_sort | social selling techniques to influence buyers and changemakers |
| title_sub | techniques to influence buyers and changemakers |
| topic | BUSINESS & ECONOMICS / Sales & Selling bisacsh BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Customer relations fast Internet marketing fast Sales management fast Selling / Social aspects fast Social media fast Selling Social aspects Sales management Internet marketing Social media Customer relations Verkauf (DE-588)4117346-6 gnd Social Media (DE-588)4639271-3 gnd Online-Marketing (DE-588)7706419-7 gnd Beziehungsmanagement (DE-588)4326109-7 gnd |
| topic_facet | BUSINESS & ECONOMICS / Sales & Selling BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Customer relations Internet marketing Sales management Selling / Social aspects Social media Selling Social aspects Sales management Internet marketing Social media Customer relations Verkauf Social Media Online-Marketing Beziehungsmanagement |
| work_keys_str_mv | AT hughestim socialsellingtechniquestoinfluencebuyersandchangemakers AT reynoldsmatt socialsellingtechniquestoinfluencebuyersandchangemakers |