Brands with a conscience: how to build a successful and responsible brand
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London ; Philadelphia
Kogan Page Limited
2016
|
| Schlagworte: | |
| Online-Zugang: | FLA01 |
| Beschreibung: | Includes index Online resource; title from PDF title page (EBSCO, viewed March 23, 2016) |
| Beschreibung: | 1 online resource (xiii, 224 pages) illustrations |
| ISBN: | 9780749475451 0749475455 |
Internformat
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| 245 | 1 | 0 | |a Brands with a conscience |b how to build a successful and responsible brand |c [edited by] Sandra Horlings and Nicholas Ind |
| 264 | 1 | |a London ; Philadelphia |b Kogan Page Limited |c 2016 | |
| 300 | |a 1 online resource (xiii, 224 pages) |b illustrations | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes index | ||
| 500 | |a Online resource; title from PDF title page (EBSCO, viewed March 23, 2016) | ||
| 505 | 8 | |a Providing a set of foundational attributes to help guide a strategy for responsible growth, this inspiring book includes a range of practical tools that bring these concepts together to guide managers in building a brand strategy based on real world experience. -- | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Social responsibility of business |2 fast | |
| 650 | 4 | |a Branding (Marketing) |a Social responsibility of business | |
| 700 | 1 | |a Horlings, Sandra |4 edt | |
| 700 | 1 | |a Ind, Nicholas |4 edt | |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-031483226 | ||
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Datensatz im Suchindex
| _version_ | 1804180410762002432 |
|---|---|
| any_adam_object | |
| author2 | Horlings, Sandra Ind, Nicholas |
| author2_role | edt edt |
| author2_variant | s h sh n i ni |
| author_facet | Horlings, Sandra Ind, Nicholas |
| building | Verbundindex |
| bvnumber | BV046102448 |
| collection | ZDB-4-EBU |
| contents | Providing a set of foundational attributes to help guide a strategy for responsible growth, this inspiring book includes a range of practical tools that bring these concepts together to guide managers in building a brand strategy based on real world experience. -- |
| ctrlnum | (ZDB-4-EBU)ocn942753564 (OCoLC)942753564 (DE-599)BVBBV046102448 |
| dewey-full | 658.4/08 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4/08 |
| dewey-search | 658.4/08 |
| dewey-sort | 3658.4 18 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV046102448 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:35:19Z |
| institution | BVB |
| isbn | 9780749475451 0749475455 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031483226 |
| oclc_num | 942753564 |
| open_access_boolean | |
| physical | 1 online resource (xiii, 224 pages) illustrations |
| psigel | ZDB-4-EBU ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Kogan Page Limited |
| record_format | marc |
| spelling | Brands with a conscience how to build a successful and responsible brand [edited by] Sandra Horlings and Nicholas Ind London ; Philadelphia Kogan Page Limited 2016 1 online resource (xiii, 224 pages) illustrations txt rdacontent c rdamedia cr rdacarrier Includes index Online resource; title from PDF title page (EBSCO, viewed March 23, 2016) Providing a set of foundational attributes to help guide a strategy for responsible growth, this inspiring book includes a range of practical tools that bring these concepts together to guide managers in building a brand strategy based on real world experience. -- BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Branding (Marketing) fast Social responsibility of business fast Branding (Marketing) Social responsibility of business Horlings, Sandra edt Ind, Nicholas edt |
| spellingShingle | Brands with a conscience how to build a successful and responsible brand Providing a set of foundational attributes to help guide a strategy for responsible growth, this inspiring book includes a range of practical tools that bring these concepts together to guide managers in building a brand strategy based on real world experience. -- BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Branding (Marketing) fast Social responsibility of business fast Branding (Marketing) Social responsibility of business |
| title | Brands with a conscience how to build a successful and responsible brand |
| title_auth | Brands with a conscience how to build a successful and responsible brand |
| title_exact_search | Brands with a conscience how to build a successful and responsible brand |
| title_full | Brands with a conscience how to build a successful and responsible brand [edited by] Sandra Horlings and Nicholas Ind |
| title_fullStr | Brands with a conscience how to build a successful and responsible brand [edited by] Sandra Horlings and Nicholas Ind |
| title_full_unstemmed | Brands with a conscience how to build a successful and responsible brand [edited by] Sandra Horlings and Nicholas Ind |
| title_short | Brands with a conscience |
| title_sort | brands with a conscience how to build a successful and responsible brand |
| title_sub | how to build a successful and responsible brand |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Branding (Marketing) fast Social responsibility of business fast Branding (Marketing) Social responsibility of business |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Branding (Marketing) Social responsibility of business Branding (Marketing) Social responsibility of business |
| work_keys_str_mv | AT horlingssandra brandswithaconsciencehowtobuildasuccessfulandresponsiblebrand AT indnicholas brandswithaconsciencehowtobuildasuccessfulandresponsiblebrand |