The TV brand builders: how to win audiences and influence viewers
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London ; Philadelphia
Kogan Page
2016
|
| Schlagworte: | |
| Online-Zugang: | FLA01 |
| Beschreibung: | Online resource; title from digital title page (viewed on May 02, 2016) |
| Beschreibung: | 1 online resource (xvi, 328 pages) |
| ISBN: | 9780749476700 0749476702 |
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| 505 | 8 | |a "In an average month, over 360 billion hours of TV are watched globally and shows are reviewed in national media, dissected in blogs and tweets, and debated passionately by viewers and fans. But how do these TV shows find an audience, and how are the great TV brands built? With illustrations and examples drawn from major broadcasters such as Fox, AMC, and HBO, the marketing, advertising, and design techniques that work best in TV are brought to life in The TV Brand Builders, from launching blockbuster dramas to promoting major sporting events and from building online trailers to creating entirely new TV channels. The TV Brand Builders provides inspiration for all marketers to learn from the ways in which TV brands have harnessed the opportunities arising from the developments in online video, smart mobile devices, and social media. The book showcases popular shows including "American Horror Story," "Mad Men," and "Doctor Who," features interviews with leading practitioners, and is supported by a video-rich stream of online resources."-- | |
| 505 | 8 | |a "The TV Brand Builders is the definitive account of how the biggest television networks, channels and programmes are created as brands, with privileged access to the marketing strategies and creative thinking behind culturally defining TV promos, digital and social media campaigns and design identities. Practical advice and strategic insight is blended with insightful stories from the ratings front line. Written by two leading practitioners responsible for work as famous as the BBC One hippos, the creation of a TV channel called Dave and the re-launch of Doctor Who, and featuring interviews with 50 leading industry experts from 8 countries, from HBO to ESPN, from DreamWorks to CANAL+"-- | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Advertising & Promotion |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / General |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industries / Media & Communications Industries |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industries / Media & Communications |2 bisacsh | |
| 650 | 7 | |a TECHNOLOGY & ENGINEERING / Telecommunications |2 bisacsh | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Television broadcasting / Marketing |2 fast | |
| 650 | 7 | |a Television programs / Marketing |2 fast | |
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Datensatz im Suchindex
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| author | Bryant, Andy |
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| contents | "In an average month, over 360 billion hours of TV are watched globally and shows are reviewed in national media, dissected in blogs and tweets, and debated passionately by viewers and fans. But how do these TV shows find an audience, and how are the great TV brands built? With illustrations and examples drawn from major broadcasters such as Fox, AMC, and HBO, the marketing, advertising, and design techniques that work best in TV are brought to life in The TV Brand Builders, from launching blockbuster dramas to promoting major sporting events and from building online trailers to creating entirely new TV channels. The TV Brand Builders provides inspiration for all marketers to learn from the ways in which TV brands have harnessed the opportunities arising from the developments in online video, smart mobile devices, and social media. The book showcases popular shows including "American Horror Story," "Mad Men," and "Doctor Who," features interviews with leading practitioners, and is supported by a video-rich stream of online resources."-- "The TV Brand Builders is the definitive account of how the biggest television networks, channels and programmes are created as brands, with privileged access to the marketing strategies and creative thinking behind culturally defining TV promos, digital and social media campaigns and design identities. Practical advice and strategic insight is blended with insightful stories from the ratings front line. Written by two leading practitioners responsible for work as famous as the BBC One hippos, the creation of a TV channel called Dave and the re-launch of Doctor Who, and featuring interviews with 50 leading industry experts from 8 countries, from HBO to ESPN, from DreamWorks to CANAL+"-- |
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| dewey-full | 384.55068/8 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 384 - Communications |
| dewey-raw | 384.55068/8 |
| dewey-search | 384.55068/8 |
| dewey-sort | 3384.55068 18 |
| dewey-tens | 380 - Commerce, communications, transportation |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:35:19Z |
| institution | BVB |
| isbn | 9780749476700 0749476702 |
| language | English |
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| spelling | Bryant, Andy Verfasser aut The TV brand builders how to win audiences and influence viewers Andy Bryant, Charlie Mawer London ; Philadelphia Kogan Page 2016 1 online resource (xvi, 328 pages) txt rdacontent c rdamedia cr rdacarrier Online resource; title from digital title page (viewed on May 02, 2016) "In an average month, over 360 billion hours of TV are watched globally and shows are reviewed in national media, dissected in blogs and tweets, and debated passionately by viewers and fans. But how do these TV shows find an audience, and how are the great TV brands built? With illustrations and examples drawn from major broadcasters such as Fox, AMC, and HBO, the marketing, advertising, and design techniques that work best in TV are brought to life in The TV Brand Builders, from launching blockbuster dramas to promoting major sporting events and from building online trailers to creating entirely new TV channels. The TV Brand Builders provides inspiration for all marketers to learn from the ways in which TV brands have harnessed the opportunities arising from the developments in online video, smart mobile devices, and social media. The book showcases popular shows including "American Horror Story," "Mad Men," and "Doctor Who," features interviews with leading practitioners, and is supported by a video-rich stream of online resources."-- "The TV Brand Builders is the definitive account of how the biggest television networks, channels and programmes are created as brands, with privileged access to the marketing strategies and creative thinking behind culturally defining TV promos, digital and social media campaigns and design identities. Practical advice and strategic insight is blended with insightful stories from the ratings front line. Written by two leading practitioners responsible for work as famous as the BBC One hippos, the creation of a TV channel called Dave and the re-launch of Doctor Who, and featuring interviews with 50 leading industry experts from 8 countries, from HBO to ESPN, from DreamWorks to CANAL+"-- BUSINESS & ECONOMICS / Advertising & Promotion bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Industries / Media & Communications Industries bisacsh BUSINESS & ECONOMICS / Industries / Media & Communications bisacsh TECHNOLOGY & ENGINEERING / Telecommunications bisacsh Branding (Marketing) fast Television broadcasting / Marketing fast Television programs / Marketing fast Television broadcasting Marketing Television programs Marketing Branding (Marketing) Mawer, Charlie Sonstige oth Erscheint auch als Druck-Ausgabe Bryant, Andy TV brand builders London ; Philadelphia : Kogan Page, 2016 9780749476687 |
| spellingShingle | Bryant, Andy The TV brand builders how to win audiences and influence viewers "In an average month, over 360 billion hours of TV are watched globally and shows are reviewed in national media, dissected in blogs and tweets, and debated passionately by viewers and fans. But how do these TV shows find an audience, and how are the great TV brands built? With illustrations and examples drawn from major broadcasters such as Fox, AMC, and HBO, the marketing, advertising, and design techniques that work best in TV are brought to life in The TV Brand Builders, from launching blockbuster dramas to promoting major sporting events and from building online trailers to creating entirely new TV channels. The TV Brand Builders provides inspiration for all marketers to learn from the ways in which TV brands have harnessed the opportunities arising from the developments in online video, smart mobile devices, and social media. The book showcases popular shows including "American Horror Story," "Mad Men," and "Doctor Who," features interviews with leading practitioners, and is supported by a video-rich stream of online resources."-- "The TV Brand Builders is the definitive account of how the biggest television networks, channels and programmes are created as brands, with privileged access to the marketing strategies and creative thinking behind culturally defining TV promos, digital and social media campaigns and design identities. Practical advice and strategic insight is blended with insightful stories from the ratings front line. Written by two leading practitioners responsible for work as famous as the BBC One hippos, the creation of a TV channel called Dave and the re-launch of Doctor Who, and featuring interviews with 50 leading industry experts from 8 countries, from HBO to ESPN, from DreamWorks to CANAL+"-- BUSINESS & ECONOMICS / Advertising & Promotion bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Industries / Media & Communications Industries bisacsh BUSINESS & ECONOMICS / Industries / Media & Communications bisacsh TECHNOLOGY & ENGINEERING / Telecommunications bisacsh Branding (Marketing) fast Television broadcasting / Marketing fast Television programs / Marketing fast Television broadcasting Marketing Television programs Marketing Branding (Marketing) |
| title | The TV brand builders how to win audiences and influence viewers |
| title_auth | The TV brand builders how to win audiences and influence viewers |
| title_exact_search | The TV brand builders how to win audiences and influence viewers |
| title_full | The TV brand builders how to win audiences and influence viewers Andy Bryant, Charlie Mawer |
| title_fullStr | The TV brand builders how to win audiences and influence viewers Andy Bryant, Charlie Mawer |
| title_full_unstemmed | The TV brand builders how to win audiences and influence viewers Andy Bryant, Charlie Mawer |
| title_short | The TV brand builders |
| title_sort | the tv brand builders how to win audiences and influence viewers |
| title_sub | how to win audiences and influence viewers |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Industries / Media & Communications Industries bisacsh BUSINESS & ECONOMICS / Industries / Media & Communications bisacsh TECHNOLOGY & ENGINEERING / Telecommunications bisacsh Branding (Marketing) fast Television broadcasting / Marketing fast Television programs / Marketing fast Television broadcasting Marketing Television programs Marketing Branding (Marketing) |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Industries / Media & Communications Industries BUSINESS & ECONOMICS / Industries / Media & Communications TECHNOLOGY & ENGINEERING / Telecommunications Branding (Marketing) Television broadcasting / Marketing Television programs / Marketing Television broadcasting Marketing Television programs Marketing Branding (Marketing) |
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