Professional services marketing handbook: how to build relationships, grow your firm and become a client champion
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Philadelphia, PA
Kogan Page
[2015]
|
| Ausgabe: | 1st Edition |
| Schlagworte: | |
| Online-Zugang: | FLA01 |
| Beschreibung: | Print version record |
| Beschreibung: | 1 online resource |
| ISBN: | 9780749473471 0749473479 |
Internformat
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| 245 | 1 | 0 | |a Professional services marketing handbook |b how to build relationships, grow your firm and become a client champion |c edited by Nigel Clark ; foreword by Charles Nixon |
| 250 | |a 1st Edition | ||
| 264 | 1 | |a Philadelphia, PA |b Kogan Page |c [2015] | |
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| 505 | 8 | |a "Marketing in professional services and consulting businesses (law, accounting, property, management consulting, project management, engineering, technical services, etc.) has progressed significantly in recent years. It is now seen as a major contributor to attracting and retaining clients, building a successful brand, and growing revenue and profit.Professional Services Marketing Handbook covers key issues in business development, operations, and delivery and includes case studies, insights, and advice on CRM, digital and social media, thought leadership, branding, and client thoughts to provide the tools to deliver greater business impact"-- | |
| 505 | 8 | |a "The market for professional services and consulting firms is changing, driven by evolving and more demanding client requirements. Legal, accountancy and other professional services firms are now looking for a new breed of leaders with the insight to help deliver those requirements. Professional Services Marketing Handbook, published in association with the Professional Services Marketing Group, is for marketing and business development professionals, sales specialists, and a firm's technical practitioners who want to play a fuller role in their firm's obsession with client relationship development to increase their impact and influence. Featuring international case studies and best practice from industry leaders and experts such as Allen & Overy, Baker & McKenzie, Jacobs, PwC, Reeves & Co and White & Case, Professional Services Marketing Handbook explains how to become a complete client champion - the voice of the client - to both shape and deliver a firm's client solution and experience. It helps marketers develop a growth strategy for their firm, understand and connect with clients more deeply and develop and manage client relationships to build successful brands"-- | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / General |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Consulting |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Development / Business Development |2 bisacsh | |
| 650 | 7 | |a Consulting firms |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Professions / Marketing |2 fast | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 4 | |a Professions |x Marketing |a Consulting firms |a Marketing | |
| 700 | 1 | |a Clark, Nigel |4 edt | |
| 700 | 1 | |a Nixon, Charles |4 aui | |
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Datensatz im Suchindex
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| any_adam_object | |
| author2 | Clark, Nigel Nixon, Charles |
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| contents | "Marketing in professional services and consulting businesses (law, accounting, property, management consulting, project management, engineering, technical services, etc.) has progressed significantly in recent years. It is now seen as a major contributor to attracting and retaining clients, building a successful brand, and growing revenue and profit.Professional Services Marketing Handbook covers key issues in business development, operations, and delivery and includes case studies, insights, and advice on CRM, digital and social media, thought leadership, branding, and client thoughts to provide the tools to deliver greater business impact"-- "The market for professional services and consulting firms is changing, driven by evolving and more demanding client requirements. Legal, accountancy and other professional services firms are now looking for a new breed of leaders with the insight to help deliver those requirements. Professional Services Marketing Handbook, published in association with the Professional Services Marketing Group, is for marketing and business development professionals, sales specialists, and a firm's technical practitioners who want to play a fuller role in their firm's obsession with client relationship development to increase their impact and influence. Featuring international case studies and best practice from industry leaders and experts such as Allen & Overy, Baker & McKenzie, Jacobs, PwC, Reeves & Co and White & Case, Professional Services Marketing Handbook explains how to become a complete client champion - the voice of the client - to both shape and deliver a firm's client solution and experience. It helps marketers develop a growth strategy for their firm, understand and connect with clients more deeply and develop and manage client relationships to build successful brands"-- |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st Edition |
| format | Electronic eBook |
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| id | DE-604.BV046102319 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:35:19Z |
| institution | BVB |
| isbn | 9780749473471 0749473479 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031483095 |
| oclc_num | 906181356 |
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| spelling | Professional services marketing handbook how to build relationships, grow your firm and become a client champion edited by Nigel Clark ; foreword by Charles Nixon 1st Edition Philadelphia, PA Kogan Page [2015] 1 online resource txt rdacontent c rdamedia cr rdacarrier Print version record "Marketing in professional services and consulting businesses (law, accounting, property, management consulting, project management, engineering, technical services, etc.) has progressed significantly in recent years. It is now seen as a major contributor to attracting and retaining clients, building a successful brand, and growing revenue and profit.Professional Services Marketing Handbook covers key issues in business development, operations, and delivery and includes case studies, insights, and advice on CRM, digital and social media, thought leadership, branding, and client thoughts to provide the tools to deliver greater business impact"-- "The market for professional services and consulting firms is changing, driven by evolving and more demanding client requirements. Legal, accountancy and other professional services firms are now looking for a new breed of leaders with the insight to help deliver those requirements. Professional Services Marketing Handbook, published in association with the Professional Services Marketing Group, is for marketing and business development professionals, sales specialists, and a firm's technical practitioners who want to play a fuller role in their firm's obsession with client relationship development to increase their impact and influence. Featuring international case studies and best practice from industry leaders and experts such as Allen & Overy, Baker & McKenzie, Jacobs, PwC, Reeves & Co and White & Case, Professional Services Marketing Handbook explains how to become a complete client champion - the voice of the client - to both shape and deliver a firm's client solution and experience. It helps marketers develop a growth strategy for their firm, understand and connect with clients more deeply and develop and manage client relationships to build successful brands"-- BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Consulting bisacsh BUSINESS & ECONOMICS / Development / Business Development bisacsh Consulting firms fast Marketing fast Professions / Marketing fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Professions Marketing Consulting firms Marketing Clark, Nigel edt Nixon, Charles aui Erscheint auch als Druck-Ausgabe Clark, Nigel Professional services marketing handbook 1st edition London ; Philadelphia : Kogan Page, 2015 9780749473464 |
| spellingShingle | Professional services marketing handbook how to build relationships, grow your firm and become a client champion "Marketing in professional services and consulting businesses (law, accounting, property, management consulting, project management, engineering, technical services, etc.) has progressed significantly in recent years. It is now seen as a major contributor to attracting and retaining clients, building a successful brand, and growing revenue and profit.Professional Services Marketing Handbook covers key issues in business development, operations, and delivery and includes case studies, insights, and advice on CRM, digital and social media, thought leadership, branding, and client thoughts to provide the tools to deliver greater business impact"-- "The market for professional services and consulting firms is changing, driven by evolving and more demanding client requirements. Legal, accountancy and other professional services firms are now looking for a new breed of leaders with the insight to help deliver those requirements. Professional Services Marketing Handbook, published in association with the Professional Services Marketing Group, is for marketing and business development professionals, sales specialists, and a firm's technical practitioners who want to play a fuller role in their firm's obsession with client relationship development to increase their impact and influence. Featuring international case studies and best practice from industry leaders and experts such as Allen & Overy, Baker & McKenzie, Jacobs, PwC, Reeves & Co and White & Case, Professional Services Marketing Handbook explains how to become a complete client champion - the voice of the client - to both shape and deliver a firm's client solution and experience. It helps marketers develop a growth strategy for their firm, understand and connect with clients more deeply and develop and manage client relationships to build successful brands"-- BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Consulting bisacsh BUSINESS & ECONOMICS / Development / Business Development bisacsh Consulting firms fast Marketing fast Professions / Marketing fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Professions Marketing Consulting firms Marketing |
| title | Professional services marketing handbook how to build relationships, grow your firm and become a client champion |
| title_auth | Professional services marketing handbook how to build relationships, grow your firm and become a client champion |
| title_exact_search | Professional services marketing handbook how to build relationships, grow your firm and become a client champion |
| title_full | Professional services marketing handbook how to build relationships, grow your firm and become a client champion edited by Nigel Clark ; foreword by Charles Nixon |
| title_fullStr | Professional services marketing handbook how to build relationships, grow your firm and become a client champion edited by Nigel Clark ; foreword by Charles Nixon |
| title_full_unstemmed | Professional services marketing handbook how to build relationships, grow your firm and become a client champion edited by Nigel Clark ; foreword by Charles Nixon |
| title_short | Professional services marketing handbook |
| title_sort | professional services marketing handbook how to build relationships grow your firm and become a client champion |
| title_sub | how to build relationships, grow your firm and become a client champion |
| topic | BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Consulting bisacsh BUSINESS & ECONOMICS / Development / Business Development bisacsh Consulting firms fast Marketing fast Professions / Marketing fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Professions Marketing Consulting firms Marketing |
| topic_facet | BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Consulting BUSINESS & ECONOMICS / Development / Business Development Consulting firms Marketing Professions / Marketing BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Professions Marketing Consulting firms Marketing |
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