Leading digital strategy: driving business growth through effective e-commerce
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London ; Philadelphia
Kogan Page
[2015]
|
| Schlagworte: | |
| Online-Zugang: | FLA01 |
| Beschreibung: | Print version record |
| Beschreibung: | 1 online resource |
| ISBN: | 9780749473105 074947310X |
Internformat
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| 505 | 8 | |a For a business to thrive competitively in today's marketplace, it needs to have an effective e-commerce channel. Getting it right opens up new markets and opportunities; getting it wrong leads to declining revenues and profitability. To ensure effectiveness, business leaders and decision-makers must understand how e-commerce channels work to make the best strategic choices for their business. Drawing on experience in consulting to large complex organisations and ground-breaking primary research with senior executives from leading corporations, Leading Digital Strategy creates a convincing case for action and offers practical strategies, methodologies and models to improve the effectiveness of a company's online offering. It explores how to align organizational structure with wider goals and implement a customer-centric culture. With coverage of the key digital trends, tools and technologies affecting business today, it provides a practical framework for multi-channel success. This book challenges leaders to become as fluent and creative in digital as they are in finance, sales and marketing, and equips them to choose the right strategy and the right people to make it happen. With strategies for improved operational performance and enhanced engagement from senior management, Leading Digital Strategy gives readers the power to drive forward effective digital initiatives and realize rewarding opportunities for change | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
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| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
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| 650 | 7 | |a Internet marketing |2 fast | |
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Datensatz im Suchindex
| _version_ | 1804180410521878528 |
|---|---|
| any_adam_object | |
| author | Bones, Chris 1958- |
| author_facet | Bones, Chris 1958- |
| author_role | aut |
| author_sort | Bones, Chris 1958- |
| author_variant | c b cb |
| building | Verbundindex |
| bvnumber | BV046102306 |
| classification_rvk | QP 650 QR 760 |
| collection | ZDB-4-EBU |
| contents | For a business to thrive competitively in today's marketplace, it needs to have an effective e-commerce channel. Getting it right opens up new markets and opportunities; getting it wrong leads to declining revenues and profitability. To ensure effectiveness, business leaders and decision-makers must understand how e-commerce channels work to make the best strategic choices for their business. Drawing on experience in consulting to large complex organisations and ground-breaking primary research with senior executives from leading corporations, Leading Digital Strategy creates a convincing case for action and offers practical strategies, methodologies and models to improve the effectiveness of a company's online offering. It explores how to align organizational structure with wider goals and implement a customer-centric culture. With coverage of the key digital trends, tools and technologies affecting business today, it provides a practical framework for multi-channel success. This book challenges leaders to become as fluent and creative in digital as they are in finance, sales and marketing, and equips them to choose the right strategy and the right people to make it happen. With strategies for improved operational performance and enhanced engagement from senior management, Leading Digital Strategy gives readers the power to drive forward effective digital initiatives and realize rewarding opportunities for change |
| ctrlnum | (ZDB-4-EBU)ocn903931062 (OCoLC)903931062 (DE-599)BVBBV046102306 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV046102306 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:35:19Z |
| institution | BVB |
| isbn | 9780749473105 074947310X |
| language | English |
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| publishDate | 2015 |
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| publisher | Kogan Page |
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| spelling | Bones, Chris 1958- Verfasser aut Leading digital strategy driving business growth through effective e-commerce Christopher Bones, James Hammersley London ; Philadelphia Kogan Page [2015] 1 online resource txt rdacontent c rdamedia cr rdacarrier Print version record For a business to thrive competitively in today's marketplace, it needs to have an effective e-commerce channel. Getting it right opens up new markets and opportunities; getting it wrong leads to declining revenues and profitability. To ensure effectiveness, business leaders and decision-makers must understand how e-commerce channels work to make the best strategic choices for their business. Drawing on experience in consulting to large complex organisations and ground-breaking primary research with senior executives from leading corporations, Leading Digital Strategy creates a convincing case for action and offers practical strategies, methodologies and models to improve the effectiveness of a company's online offering. It explores how to align organizational structure with wider goals and implement a customer-centric culture. With coverage of the key digital trends, tools and technologies affecting business today, it provides a practical framework for multi-channel success. This book challenges leaders to become as fluent and creative in digital as they are in finance, sales and marketing, and equips them to choose the right strategy and the right people to make it happen. With strategies for improved operational performance and enhanced engagement from senior management, Leading Digital Strategy gives readers the power to drive forward effective digital initiatives and realize rewarding opportunities for change BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Business Strategy bicssc Electronic commerce fast Internet marketing fast Strategic planning fast Digitalisierung gnd Electronic Commerce gnd Electronic Shopping gnd Handel gnd Online-Shop gnd Electronic commerce Internet marketing Strategic planning Online-Marketing (DE-588)7706419-7 gnd rswk-swf Online-Shop (DE-588)7659857-3 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 s Online-Marketing (DE-588)7706419-7 s Online-Shop (DE-588)7659857-3 s 1\p DE-604 Hammersley, James Sonstige oth Erscheint auch als Druck-Ausgabe Bones, Chris, 1958- Leading digital strategy 9780749473099 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Bones, Chris 1958- Leading digital strategy driving business growth through effective e-commerce For a business to thrive competitively in today's marketplace, it needs to have an effective e-commerce channel. Getting it right opens up new markets and opportunities; getting it wrong leads to declining revenues and profitability. To ensure effectiveness, business leaders and decision-makers must understand how e-commerce channels work to make the best strategic choices for their business. Drawing on experience in consulting to large complex organisations and ground-breaking primary research with senior executives from leading corporations, Leading Digital Strategy creates a convincing case for action and offers practical strategies, methodologies and models to improve the effectiveness of a company's online offering. It explores how to align organizational structure with wider goals and implement a customer-centric culture. With coverage of the key digital trends, tools and technologies affecting business today, it provides a practical framework for multi-channel success. This book challenges leaders to become as fluent and creative in digital as they are in finance, sales and marketing, and equips them to choose the right strategy and the right people to make it happen. With strategies for improved operational performance and enhanced engagement from senior management, Leading Digital Strategy gives readers the power to drive forward effective digital initiatives and realize rewarding opportunities for change BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Business Strategy bicssc Electronic commerce fast Internet marketing fast Strategic planning fast Digitalisierung gnd Electronic Commerce gnd Electronic Shopping gnd Handel gnd Online-Shop gnd Electronic commerce Internet marketing Strategic planning Online-Marketing (DE-588)7706419-7 gnd Online-Shop (DE-588)7659857-3 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| subject_GND | (DE-588)7706419-7 (DE-588)7659857-3 (DE-588)4592128-3 |
| title | Leading digital strategy driving business growth through effective e-commerce |
| title_auth | Leading digital strategy driving business growth through effective e-commerce |
| title_exact_search | Leading digital strategy driving business growth through effective e-commerce |
| title_full | Leading digital strategy driving business growth through effective e-commerce Christopher Bones, James Hammersley |
| title_fullStr | Leading digital strategy driving business growth through effective e-commerce Christopher Bones, James Hammersley |
| title_full_unstemmed | Leading digital strategy driving business growth through effective e-commerce Christopher Bones, James Hammersley |
| title_short | Leading digital strategy |
| title_sort | leading digital strategy driving business growth through effective e commerce |
| title_sub | driving business growth through effective e-commerce |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Business Strategy bicssc Electronic commerce fast Internet marketing fast Strategic planning fast Digitalisierung gnd Electronic Commerce gnd Electronic Shopping gnd Handel gnd Online-Shop gnd Electronic commerce Internet marketing Strategic planning Online-Marketing (DE-588)7706419-7 gnd Online-Shop (DE-588)7659857-3 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Business Strategy Electronic commerce Internet marketing Strategic planning Digitalisierung Electronic Commerce Electronic Shopping Handel Online-Shop Electronic commerce Internet marketing Strategic planning Online-Marketing |
| work_keys_str_mv | AT boneschris leadingdigitalstrategydrivingbusinessgrowththrougheffectiveecommerce AT hammersleyjames leadingdigitalstrategydrivingbusinessgrowththrougheffectiveecommerce |