Digital wars: Apple, Google, Microsoft and the battle for the Internet
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Kogan Page
2014
|
| Ausgabe: | 2nd ed |
| Schlagworte: | |
| Online-Zugang: | FLA01 |
| Beschreibung: | Print version record |
| Beschreibung: | 1 online resource |
| ISBN: | 9780749472047 0749472049 |
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| 505 | 8 | |a "The first time that Apple, Google and Microsoft found themselves sharing the same digital space was 1998. They were radically different companies that would subsequently fight a series of battles for control of different parts of the digital landscape that would be world-changing. Arthur looks at what are now the three best-known tech companies and through the voices of former and current staff examines their different strategies to try to win the battle to control the exploding network connecting the world. To win their battles: Apple used design and a relentless focus on the customer to the exclusion of others; Microsoft depended on the high quality of its employees' programming skills and its monopolies in software to move into new markets; Google focused on being quick, efficient and using the power of data analysis to make decisions and get ahead of would-be rivals. Accessible and comprehensive, Digital Wars analyzes the very different cultures of the three companies and assesses exactly who are the victors on each front. The new edition will be brought up to date since the last edition in 2012, taking into account the growth of Android, mini-tablets and Microsoft's Surface. It also includes a new chapter looking at how China moved from being the assembly plant for iPods and other music players, and smartphones, to becoming the world's biggest smartphone business -- while shutting out Google both as a search engine and smartphone provider"-- | |
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| contents | "The first time that Apple, Google and Microsoft found themselves sharing the same digital space was 1998. They were radically different companies that would subsequently fight a series of battles for control of different parts of the digital landscape that would be world-changing. Arthur looks at what are now the three best-known tech companies and through the voices of former and current staff examines their different strategies to try to win the battle to control the exploding network connecting the world. To win their battles: Apple used design and a relentless focus on the customer to the exclusion of others; Microsoft depended on the high quality of its employees' programming skills and its monopolies in software to move into new markets; Google focused on being quick, efficient and using the power of data analysis to make decisions and get ahead of would-be rivals. Accessible and comprehensive, Digital Wars analyzes the very different cultures of the three companies and assesses exactly who are the victors on each front. The new edition will be brought up to date since the last edition in 2012, taking into account the growth of Android, mini-tablets and Microsoft's Surface. It also includes a new chapter looking at how China moved from being the assembly plant for iPods and other music players, and smartphones, to becoming the world's biggest smartphone business -- while shutting out Google both as a search engine and smartphone provider"-- "The first time that Apple, Google and Microsoft found themselves sharing the same digital space was 1998. They were radically different companies and they would subsequently fight a series of pitched battles for control of different parts of the digital landscape. They could not know of the battles to come. But they would be world-changing. This new edition of Digital Wars looks at each of these battles in turn. Accessible and comprehensive, it analyses the very different cultures of the three companies and assesses exactly who are the victors on each front. Thoroughly updated to include information on the latest developments and rising competitors Samsung, it also include a completely new chapter on how China moved from being the assembly plant for music players and smartphones, to becoming the world's biggest smartphone business"-- |
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| dewey-full | 338.4/70040973 |
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| dewey-ones | 338 - Production |
| dewey-raw | 338.4/70040973 |
| dewey-search | 338.4/70040973 |
| dewey-sort | 3338.4 870040973 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| edition | 2nd ed |
| era | Geschichte 1998-2011 gnd |
| era_facet | Geschichte 1998-2011 |
| format | Electronic eBook |
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| id | DE-604.BV046102219 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:35:19Z |
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| language | English |
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| spelling | Arthur, Charles 1961- Verfasser aut Digital wars Apple, Google, Microsoft and the battle for the Internet Charles Arthur 2nd ed London Kogan Page 2014 © 20 1 online resource txt rdacontent c rdamedia cr rdacarrier Print version record "The first time that Apple, Google and Microsoft found themselves sharing the same digital space was 1998. They were radically different companies that would subsequently fight a series of battles for control of different parts of the digital landscape that would be world-changing. Arthur looks at what are now the three best-known tech companies and through the voices of former and current staff examines their different strategies to try to win the battle to control the exploding network connecting the world. To win their battles: Apple used design and a relentless focus on the customer to the exclusion of others; Microsoft depended on the high quality of its employees' programming skills and its monopolies in software to move into new markets; Google focused on being quick, efficient and using the power of data analysis to make decisions and get ahead of would-be rivals. Accessible and comprehensive, Digital Wars analyzes the very different cultures of the three companies and assesses exactly who are the victors on each front. The new edition will be brought up to date since the last edition in 2012, taking into account the growth of Android, mini-tablets and Microsoft's Surface. It also includes a new chapter looking at how China moved from being the assembly plant for iPods and other music players, and smartphones, to becoming the world's biggest smartphone business -- while shutting out Google both as a search engine and smartphone provider"-- "The first time that Apple, Google and Microsoft found themselves sharing the same digital space was 1998. They were radically different companies and they would subsequently fight a series of pitched battles for control of different parts of the digital landscape. They could not know of the battles to come. But they would be world-changing. This new edition of Digital Wars looks at each of these battles in turn. Accessible and comprehensive, it analyses the very different cultures of the three companies and assesses exactly who are the victors on each front. Thoroughly updated to include information on the latest developments and rising competitors Samsung, it also include a completely new chapter on how China moved from being the assembly plant for music players and smartphones, to becoming the world's biggest smartphone business"-- English Apple Computer, Inc fast Google (Firm) fast Microsoft Corporation fast Apple Computer, Inc Google (Firm) Microsoft Corporation Google LLC (DE-588)10122609-3 gnd rswk-swf Microsoft Corporation (DE-588)5003949-0 gnd rswk-swf Apple Computer Inc. (DE-588)1095305-X gnd rswk-swf Geschichte 1998-2011 gnd rswk-swf BUSINESS & ECONOMICS / General bisacsh BUSINESS & ECONOMICS / Industries / Computer Industry bisacsh COMPUTERS / Internet / General bisacsh BUSINESS & ECONOMICS / Industries / General bisacsh Internet industry fast Business & Economics Industries Internet industry United States Wettbewerb (DE-588)4065835-1 gnd rswk-swf Apple Computer Inc. (DE-588)1095305-X b Microsoft Corporation (DE-588)5003949-0 b Google LLC (DE-588)10122609-3 b Wettbewerb (DE-588)4065835-1 s Geschichte 1998-2011 z 1\p DE-604 Erscheint auch als Druck-Ausgabe Arthur, Charles, 1961- Digital wars 2nd ed 9780749472030 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Arthur, Charles 1961- Digital wars Apple, Google, Microsoft and the battle for the Internet "The first time that Apple, Google and Microsoft found themselves sharing the same digital space was 1998. They were radically different companies that would subsequently fight a series of battles for control of different parts of the digital landscape that would be world-changing. Arthur looks at what are now the three best-known tech companies and through the voices of former and current staff examines their different strategies to try to win the battle to control the exploding network connecting the world. To win their battles: Apple used design and a relentless focus on the customer to the exclusion of others; Microsoft depended on the high quality of its employees' programming skills and its monopolies in software to move into new markets; Google focused on being quick, efficient and using the power of data analysis to make decisions and get ahead of would-be rivals. Accessible and comprehensive, Digital Wars analyzes the very different cultures of the three companies and assesses exactly who are the victors on each front. The new edition will be brought up to date since the last edition in 2012, taking into account the growth of Android, mini-tablets and Microsoft's Surface. It also includes a new chapter looking at how China moved from being the assembly plant for iPods and other music players, and smartphones, to becoming the world's biggest smartphone business -- while shutting out Google both as a search engine and smartphone provider"-- "The first time that Apple, Google and Microsoft found themselves sharing the same digital space was 1998. They were radically different companies and they would subsequently fight a series of pitched battles for control of different parts of the digital landscape. They could not know of the battles to come. But they would be world-changing. This new edition of Digital Wars looks at each of these battles in turn. Accessible and comprehensive, it analyses the very different cultures of the three companies and assesses exactly who are the victors on each front. Thoroughly updated to include information on the latest developments and rising competitors Samsung, it also include a completely new chapter on how China moved from being the assembly plant for music players and smartphones, to becoming the world's biggest smartphone business"-- Apple Computer, Inc fast Google (Firm) fast Microsoft Corporation fast Apple Computer, Inc Google (Firm) Microsoft Corporation Google LLC (DE-588)10122609-3 gnd Microsoft Corporation (DE-588)5003949-0 gnd Apple Computer Inc. (DE-588)1095305-X gnd BUSINESS & ECONOMICS / General bisacsh BUSINESS & ECONOMICS / Industries / Computer Industry bisacsh COMPUTERS / Internet / General bisacsh BUSINESS & ECONOMICS / Industries / General bisacsh Internet industry fast Business & Economics Industries Internet industry United States Wettbewerb (DE-588)4065835-1 gnd |
| subject_GND | (DE-588)10122609-3 (DE-588)5003949-0 (DE-588)1095305-X (DE-588)4065835-1 |
| title | Digital wars Apple, Google, Microsoft and the battle for the Internet |
| title_auth | Digital wars Apple, Google, Microsoft and the battle for the Internet |
| title_exact_search | Digital wars Apple, Google, Microsoft and the battle for the Internet |
| title_full | Digital wars Apple, Google, Microsoft and the battle for the Internet Charles Arthur |
| title_fullStr | Digital wars Apple, Google, Microsoft and the battle for the Internet Charles Arthur |
| title_full_unstemmed | Digital wars Apple, Google, Microsoft and the battle for the Internet Charles Arthur |
| title_short | Digital wars |
| title_sort | digital wars apple google microsoft and the battle for the internet |
| title_sub | Apple, Google, Microsoft and the battle for the Internet |
| topic | Apple Computer, Inc fast Google (Firm) fast Microsoft Corporation fast Apple Computer, Inc Google (Firm) Microsoft Corporation Google LLC (DE-588)10122609-3 gnd Microsoft Corporation (DE-588)5003949-0 gnd Apple Computer Inc. (DE-588)1095305-X gnd BUSINESS & ECONOMICS / General bisacsh BUSINESS & ECONOMICS / Industries / Computer Industry bisacsh COMPUTERS / Internet / General bisacsh BUSINESS & ECONOMICS / Industries / General bisacsh Internet industry fast Business & Economics Industries Internet industry United States Wettbewerb (DE-588)4065835-1 gnd |
| topic_facet | Apple Computer, Inc Google (Firm) Microsoft Corporation Apple Computer, Inc Google (Firm) Microsoft Corporation Google LLC Apple Computer Inc. BUSINESS & ECONOMICS / General BUSINESS & ECONOMICS / Industries / Computer Industry COMPUTERS / Internet / General BUSINESS & ECONOMICS / Industries / General Internet industry Business & Economics Industries Internet industry United States Wettbewerb |
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