The PR professional's handbook: powerful, practical communications
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Kogan Page
2014
|
| Schriftenreihe: | PR in practice series
|
| Schlagworte: | |
| Online-Zugang: | FLA01 |
| Beschreibung: | Print version record |
| Beschreibung: | 1 online resource |
| ISBN: | 9780749468439 0749468432 1306537819 9781306537810 |
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| 505 | 8 | |a At a time when rapid changes in communications technology are having a major impact on the way businesses choose to communicate, more people are having to understand the principles of modern PR and how they can underpin effective business management. Whether as a student (undergraduate or as part of ongoing professional development), consultant or business owner, there are areas of good PR practice that must be followed, while at the same time new channels of communication - notably social media - are creating fresh challenges and opportunities. The PR Professional's Handbook offers practical | |
| 546 | |a English | ||
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| author | Black, Caroline 1956- |
| author_facet | Black, Caroline 1956- |
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| author_sort | Black, Caroline 1956- |
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| contents | At a time when rapid changes in communications technology are having a major impact on the way businesses choose to communicate, more people are having to understand the principles of modern PR and how they can underpin effective business management. Whether as a student (undergraduate or as part of ongoing professional development), consultant or business owner, there are areas of good PR practice that must be followed, while at the same time new channels of communication - notably social media - are creating fresh challenges and opportunities. The PR Professional's Handbook offers practical |
| ctrlnum | (ZDB-4-EBU)ocn874965776 (OCoLC)874965776 (DE-599)BVBBV046102209 |
| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2 |
| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV046102209 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:35:19Z |
| institution | BVB |
| isbn | 9780749468439 0749468432 1306537819 9781306537810 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031482986 |
| oclc_num | 874965776 |
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| physical | 1 online resource |
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| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Kogan Page |
| record_format | marc |
| series2 | PR in practice series |
| spelling | Black, Caroline 1956- Verfasser aut The PR professional's handbook powerful, practical communications Caroline Black London Kogan Page 2014 © 20 1 online resource txt rdacontent c rdamedia cr rdacarrier PR in practice series Print version record At a time when rapid changes in communications technology are having a major impact on the way businesses choose to communicate, more people are having to understand the principles of modern PR and how they can underpin effective business management. Whether as a student (undergraduate or as part of ongoing professional development), consultant or business owner, there are areas of good PR practice that must be followed, while at the same time new channels of communication - notably social media - are creating fresh challenges and opportunities. The PR Professional's Handbook offers practical English BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Business communication fast Communication in organizations fast Public relations fast Public relations Handbooks, manuals, etc Communication in organizations Handbooks, manuals, etc Business communication Handbooks, manuals, etc Erscheint auch als Druck-Ausgabe Black, Caroline PR Professional's Handbook Kogan Page 2014 1306537819 |
| spellingShingle | Black, Caroline 1956- The PR professional's handbook powerful, practical communications At a time when rapid changes in communications technology are having a major impact on the way businesses choose to communicate, more people are having to understand the principles of modern PR and how they can underpin effective business management. Whether as a student (undergraduate or as part of ongoing professional development), consultant or business owner, there are areas of good PR practice that must be followed, while at the same time new channels of communication - notably social media - are creating fresh challenges and opportunities. The PR Professional's Handbook offers practical BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Business communication fast Communication in organizations fast Public relations fast Public relations Handbooks, manuals, etc Communication in organizations Handbooks, manuals, etc Business communication Handbooks, manuals, etc |
| title | The PR professional's handbook powerful, practical communications |
| title_auth | The PR professional's handbook powerful, practical communications |
| title_exact_search | The PR professional's handbook powerful, practical communications |
| title_full | The PR professional's handbook powerful, practical communications Caroline Black |
| title_fullStr | The PR professional's handbook powerful, practical communications Caroline Black |
| title_full_unstemmed | The PR professional's handbook powerful, practical communications Caroline Black |
| title_short | The PR professional's handbook |
| title_sort | the pr professional s handbook powerful practical communications |
| title_sub | powerful, practical communications |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Business communication fast Communication in organizations fast Public relations fast Public relations Handbooks, manuals, etc Communication in organizations Handbooks, manuals, etc Business communication Handbooks, manuals, etc |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Business communication Communication in organizations Public relations Public relations Handbooks, manuals, etc Communication in organizations Handbooks, manuals, etc Business communication Handbooks, manuals, etc |
| work_keys_str_mv | AT blackcaroline theprprofessionalshandbookpowerfulpracticalcommunications |