Brand essense: using sense, symbol and story to design brand identity
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Kogan Page Limited
2013
|
| Schlagworte: | |
| Online-Zugang: | FLA01 |
| Beschreibung: | Print version record |
| Beschreibung: | 1 online resource (xii, 220 pages) illustrations |
| ISBN: | 9780749470029 074947002X |
Internformat
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| author | Gains, Neil |
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| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV046102176 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:35:19Z |
| institution | BVB |
| isbn | 9780749470029 074947002X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031482954 |
| oclc_num | 861696122 |
| open_access_boolean | |
| physical | 1 online resource (xii, 220 pages) illustrations |
| psigel | ZDB-4-EBU ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2013 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Kogan Page Limited |
| record_format | marc |
| spelling | Gains, Neil Verfasser aut Brand essense using sense, symbol and story to design brand identity Neil Gains London Kogan Page Limited 2013 1 online resource (xii, 220 pages) illustrations txt rdacontent c rdamedia cr rdacarrier Print version record BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Brand name products fast Branding (Marketing) fast Corporate image fast Logos (Symbols) fast Branding (Marketing) Brand name products Logos (Symbols) Corporate image Erscheint auch als Druck-Ausgabe Gains, Neil Brand essense 9780749470012 |
| spellingShingle | Gains, Neil Brand essense using sense, symbol and story to design brand identity BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Brand name products fast Branding (Marketing) fast Corporate image fast Logos (Symbols) fast Branding (Marketing) Brand name products Logos (Symbols) Corporate image |
| title | Brand essense using sense, symbol and story to design brand identity |
| title_auth | Brand essense using sense, symbol and story to design brand identity |
| title_exact_search | Brand essense using sense, symbol and story to design brand identity |
| title_full | Brand essense using sense, symbol and story to design brand identity Neil Gains |
| title_fullStr | Brand essense using sense, symbol and story to design brand identity Neil Gains |
| title_full_unstemmed | Brand essense using sense, symbol and story to design brand identity Neil Gains |
| title_short | Brand essense |
| title_sort | brand essense using sense symbol and story to design brand identity |
| title_sub | using sense, symbol and story to design brand identity |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Brand name products fast Branding (Marketing) fast Corporate image fast Logos (Symbols) fast Branding (Marketing) Brand name products Logos (Symbols) Corporate image |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Brand name products Branding (Marketing) Corporate image Logos (Symbols) Branding (Marketing) Brand name products Logos (Symbols) Corporate image |
| work_keys_str_mv | AT gainsneil brandessenseusingsensesymbolandstorytodesignbrandidentity |