Book summary: Made to stick, why some ideas survive and others die
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
[Place of publication not identified]
BusinessNews Publishing
[2018]
|
| Schriftenreihe: | Book summary collection
|
| Schlagworte: | |
| Online-Zugang: | FLA01 |
| Beschreibung: | 1 online resource |
| ISBN: | 9782806229687 2806229685 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV046101803 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 190813s2018 |||| o||u| ||||||eng d | ||
| 020 | |a 9782806229687 |9 978-2-8062-2968-7 | ||
| 020 | |a 2806229685 |9 2-8062-2968-5 | ||
| 035 | |a (ZDB-4-EBU)ocn974339984 | ||
| 035 | |a (OCoLC)974339984 | ||
| 035 | |a (DE-599)BVBBV046101803 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 302/.13 |2 23 | |
| 245 | 1 | 0 | |a Book summary |b Made to stick, why some ideas survive and others die |c by BusinessNews Publishing |
| 264 | 1 | |a [Place of publication not identified] |b BusinessNews Publishing |c [2018] | |
| 300 | |a 1 online resource | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Book summary collection | |
| 505 | 8 | |a Complete summary of Chip and Dan Heath's book: "Made to Stick: Why Some Ideas Survive and Others Die." The review of the ideas in Chip and Dan Heath's "Made to Stick" shows that sticky ideas are those which are highly memorable and exceptionally long-lasting in their impact: it's the ideas that every business would like to develop. This summary analyses "sticky" ideas, finding that, whilst there are no hard-and-fast formulas for developing a sticky idea, there is a short checklist of six principles which most of the successful sticky ideas of the past have tended to use. In fact, sticky ideas are usually simple, unexpected, concrete, credible, emotional and story-based. In practical terms, this means that there must be one, central message. It also points that it is key to think in terms of what you want the customer to ask, rather than what information you want ton convey. Moreover, it reminds us that images and "fun facts" are more powerful than a regurgitating advertising "message". Added-value of this summary:-Save time-Understand the key concepts-Increase your business knowledge. To learn more, read the summary of "Made to Stick" and learn how to make your products emotionally appealing! | |
| 600 | 1 | 4 | |a Heath, Chip |x Criticism and interpretation |a Heath, Dan |x Criticism and interpretation |
| 650 | 7 | |a PSYCHOLOGY / Social Psychology |2 bisacsh | |
| 650 | 7 | |a Contagion (Social psychology) |2 fast | |
| 650 | 7 | |a Context effects (Psychology) |2 fast | |
| 650 | 7 | |a Social psychology |2 fast | |
| 650 | 4 | |a Social psychology |a Contagion (Social psychology) |a Context effects (Psychology) | |
| 912 | |a ZDB-4-EBU | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-031482581 | ||
| 966 | e | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1009258 |l FLA01 |p ZDB-4-EBU |q FLA_PDA_EBU |x Aggregator |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804180409597034496 |
|---|---|
| any_adam_object | |
| building | Verbundindex |
| bvnumber | BV046101803 |
| collection | ZDB-4-EBU |
| contents | Complete summary of Chip and Dan Heath's book: "Made to Stick: Why Some Ideas Survive and Others Die." The review of the ideas in Chip and Dan Heath's "Made to Stick" shows that sticky ideas are those which are highly memorable and exceptionally long-lasting in their impact: it's the ideas that every business would like to develop. This summary analyses "sticky" ideas, finding that, whilst there are no hard-and-fast formulas for developing a sticky idea, there is a short checklist of six principles which most of the successful sticky ideas of the past have tended to use. In fact, sticky ideas are usually simple, unexpected, concrete, credible, emotional and story-based. In practical terms, this means that there must be one, central message. It also points that it is key to think in terms of what you want the customer to ask, rather than what information you want ton convey. Moreover, it reminds us that images and "fun facts" are more powerful than a regurgitating advertising "message". Added-value of this summary:-Save time-Understand the key concepts-Increase your business knowledge. To learn more, read the summary of "Made to Stick" and learn how to make your products emotionally appealing! |
| ctrlnum | (ZDB-4-EBU)ocn974339984 (OCoLC)974339984 (DE-599)BVBBV046101803 |
| dewey-full | 302/.13 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 302 - Social interaction |
| dewey-raw | 302/.13 |
| dewey-search | 302/.13 |
| dewey-sort | 3302 213 |
| dewey-tens | 300 - Social sciences |
| discipline | Soziologie |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02677nmm a2200385zc 4500</leader><controlfield tag="001">BV046101803</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">190813s2018 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9782806229687</subfield><subfield code="9">978-2-8062-2968-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">2806229685</subfield><subfield code="9">2-8062-2968-5</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-4-EBU)ocn974339984</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)974339984</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV046101803</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">302/.13</subfield><subfield code="2">23</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Book summary</subfield><subfield code="b">Made to stick, why some ideas survive and others die</subfield><subfield code="c">by BusinessNews Publishing</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">[Place of publication not identified]</subfield><subfield code="b">BusinessNews Publishing</subfield><subfield code="c">[2018]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Book summary collection</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Complete summary of Chip and Dan Heath's book: "Made to Stick: Why Some Ideas Survive and Others Die." The review of the ideas in Chip and Dan Heath's "Made to Stick" shows that sticky ideas are those which are highly memorable and exceptionally long-lasting in their impact: it's the ideas that every business would like to develop. This summary analyses "sticky" ideas, finding that, whilst there are no hard-and-fast formulas for developing a sticky idea, there is a short checklist of six principles which most of the successful sticky ideas of the past have tended to use. In fact, sticky ideas are usually simple, unexpected, concrete, credible, emotional and story-based. In practical terms, this means that there must be one, central message. It also points that it is key to think in terms of what you want the customer to ask, rather than what information you want ton convey. Moreover, it reminds us that images and "fun facts" are more powerful than a regurgitating advertising "message". Added-value of this summary:-Save time-Understand the key concepts-Increase your business knowledge. To learn more, read the summary of "Made to Stick" and learn how to make your products emotionally appealing!</subfield></datafield><datafield tag="600" ind1="1" ind2="4"><subfield code="a">Heath, Chip</subfield><subfield code="x">Criticism and interpretation</subfield><subfield code="a">Heath, Dan</subfield><subfield code="x">Criticism and interpretation</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">PSYCHOLOGY / Social Psychology</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Contagion (Social psychology)</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Context effects (Psychology)</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Social psychology</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Social psychology</subfield><subfield code="a">Contagion (Social psychology)</subfield><subfield code="a">Context effects (Psychology)</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBU</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-031482581</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1009258</subfield><subfield code="l">FLA01</subfield><subfield code="p">ZDB-4-EBU</subfield><subfield code="q">FLA_PDA_EBU</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV046101803 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:35:18Z |
| institution | BVB |
| isbn | 9782806229687 2806229685 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031482581 |
| oclc_num | 974339984 |
| open_access_boolean | |
| physical | 1 online resource |
| psigel | ZDB-4-EBU ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | BusinessNews Publishing |
| record_format | marc |
| series2 | Book summary collection |
| spelling | Book summary Made to stick, why some ideas survive and others die by BusinessNews Publishing [Place of publication not identified] BusinessNews Publishing [2018] 1 online resource txt rdacontent c rdamedia cr rdacarrier Book summary collection Complete summary of Chip and Dan Heath's book: "Made to Stick: Why Some Ideas Survive and Others Die." The review of the ideas in Chip and Dan Heath's "Made to Stick" shows that sticky ideas are those which are highly memorable and exceptionally long-lasting in their impact: it's the ideas that every business would like to develop. This summary analyses "sticky" ideas, finding that, whilst there are no hard-and-fast formulas for developing a sticky idea, there is a short checklist of six principles which most of the successful sticky ideas of the past have tended to use. In fact, sticky ideas are usually simple, unexpected, concrete, credible, emotional and story-based. In practical terms, this means that there must be one, central message. It also points that it is key to think in terms of what you want the customer to ask, rather than what information you want ton convey. Moreover, it reminds us that images and "fun facts" are more powerful than a regurgitating advertising "message". Added-value of this summary:-Save time-Understand the key concepts-Increase your business knowledge. To learn more, read the summary of "Made to Stick" and learn how to make your products emotionally appealing! Heath, Chip Criticism and interpretation Heath, Dan Criticism and interpretation PSYCHOLOGY / Social Psychology bisacsh Contagion (Social psychology) fast Context effects (Psychology) fast Social psychology fast Social psychology Contagion (Social psychology) Context effects (Psychology) |
| spellingShingle | Book summary Made to stick, why some ideas survive and others die Complete summary of Chip and Dan Heath's book: "Made to Stick: Why Some Ideas Survive and Others Die." The review of the ideas in Chip and Dan Heath's "Made to Stick" shows that sticky ideas are those which are highly memorable and exceptionally long-lasting in their impact: it's the ideas that every business would like to develop. This summary analyses "sticky" ideas, finding that, whilst there are no hard-and-fast formulas for developing a sticky idea, there is a short checklist of six principles which most of the successful sticky ideas of the past have tended to use. In fact, sticky ideas are usually simple, unexpected, concrete, credible, emotional and story-based. In practical terms, this means that there must be one, central message. It also points that it is key to think in terms of what you want the customer to ask, rather than what information you want ton convey. Moreover, it reminds us that images and "fun facts" are more powerful than a regurgitating advertising "message". Added-value of this summary:-Save time-Understand the key concepts-Increase your business knowledge. To learn more, read the summary of "Made to Stick" and learn how to make your products emotionally appealing! Heath, Chip Criticism and interpretation Heath, Dan Criticism and interpretation PSYCHOLOGY / Social Psychology bisacsh Contagion (Social psychology) fast Context effects (Psychology) fast Social psychology fast Social psychology Contagion (Social psychology) Context effects (Psychology) |
| title | Book summary Made to stick, why some ideas survive and others die |
| title_auth | Book summary Made to stick, why some ideas survive and others die |
| title_exact_search | Book summary Made to stick, why some ideas survive and others die |
| title_full | Book summary Made to stick, why some ideas survive and others die by BusinessNews Publishing |
| title_fullStr | Book summary Made to stick, why some ideas survive and others die by BusinessNews Publishing |
| title_full_unstemmed | Book summary Made to stick, why some ideas survive and others die by BusinessNews Publishing |
| title_short | Book summary |
| title_sort | book summary made to stick why some ideas survive and others die |
| title_sub | Made to stick, why some ideas survive and others die |
| topic | Heath, Chip Criticism and interpretation Heath, Dan Criticism and interpretation PSYCHOLOGY / Social Psychology bisacsh Contagion (Social psychology) fast Context effects (Psychology) fast Social psychology fast Social psychology Contagion (Social psychology) Context effects (Psychology) |
| topic_facet | Heath, Chip Criticism and interpretation Heath, Dan Criticism and interpretation PSYCHOLOGY / Social Psychology Contagion (Social psychology) Context effects (Psychology) Social psychology Social psychology Contagion (Social psychology) Context effects (Psychology) |