Customer experience branding: driving engagement through surprise and innovation
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London
KoganPage
2016
|
| Subjects: | |
| Online Access: | FLA01 |
| Item Description: | Print version record |
| Physical Description: | 1 online resource (xix, 168 pages) illustrations (black and white) |
| ISBN: | 0749477512 9780749477516 |
Staff View
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| id | DE-604.BV046101677 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:35:18Z |
| institution | BVB |
| isbn | 0749477512 9780749477516 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031482455 |
| oclc_num | 958120488 |
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| physical | 1 online resource (xix, 168 pages) illustrations (black and white) |
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| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | KoganPage |
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| spelling | Gad, Thomas Verfasser aut Customer experience branding driving engagement through surprise and innovation Thomas Gad ; foreword by Sir Richard Branson London KoganPage 2016 1 online resource (xix, 168 pages) illustrations (black and white) txt rdacontent c rdamedia cr rdacarrier Print version record A game-changing account of how to retain an element of surprise in branding strategy to skilfully manage consumer perceptions from the bestselling author of ""4-D Branding"" and ""Managing Brand Me"" BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Brand name products fast Branding (Marketing) fast Brand name products Branding (Marketing) Erscheint auch als Druck-Ausgabe 9780749477516 |
| spellingShingle | Gad, Thomas Customer experience branding driving engagement through surprise and innovation A game-changing account of how to retain an element of surprise in branding strategy to skilfully manage consumer perceptions from the bestselling author of ""4-D Branding"" and ""Managing Brand Me"" BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Brand name products fast Branding (Marketing) fast Brand name products Branding (Marketing) |
| title | Customer experience branding driving engagement through surprise and innovation |
| title_auth | Customer experience branding driving engagement through surprise and innovation |
| title_exact_search | Customer experience branding driving engagement through surprise and innovation |
| title_full | Customer experience branding driving engagement through surprise and innovation Thomas Gad ; foreword by Sir Richard Branson |
| title_fullStr | Customer experience branding driving engagement through surprise and innovation Thomas Gad ; foreword by Sir Richard Branson |
| title_full_unstemmed | Customer experience branding driving engagement through surprise and innovation Thomas Gad ; foreword by Sir Richard Branson |
| title_short | Customer experience branding |
| title_sort | customer experience branding driving engagement through surprise and innovation |
| title_sub | driving engagement through surprise and innovation |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Brand name products fast Branding (Marketing) fast Brand name products Branding (Marketing) |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Brand name products Branding (Marketing) Brand name products Branding (Marketing) |
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