Customer experience branding: driving engagement through surprise and innovation
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
KoganPage
2016
|
| Schlagworte: | |
| Online-Zugang: | FLA01 |
| Beschreibung: | Print version record |
| Beschreibung: | 1 online resource (xix, 168 pages) illustrations (black and white) |
| ISBN: | 0749477512 9780749477516 |
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| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
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Datensatz im Suchindex
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| author | Gad, Thomas |
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| contents | A game-changing account of how to retain an element of surprise in branding strategy to skilfully manage consumer perceptions from the bestselling author of ""4-D Branding"" and ""Managing Brand Me"" |
| ctrlnum | (ZDB-4-EBU)ocn958120488 (OCoLC)958120488 (DE-599)BVBBV046101677 |
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| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV046101677 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:35:18Z |
| institution | BVB |
| isbn | 0749477512 9780749477516 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031482455 |
| oclc_num | 958120488 |
| open_access_boolean | |
| physical | 1 online resource (xix, 168 pages) illustrations (black and white) |
| psigel | ZDB-4-EBU ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | KoganPage |
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| spelling | Gad, Thomas Verfasser aut Customer experience branding driving engagement through surprise and innovation Thomas Gad ; foreword by Sir Richard Branson London KoganPage 2016 1 online resource (xix, 168 pages) illustrations (black and white) txt rdacontent c rdamedia cr rdacarrier Print version record A game-changing account of how to retain an element of surprise in branding strategy to skilfully manage consumer perceptions from the bestselling author of ""4-D Branding"" and ""Managing Brand Me"" BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Brand name products fast Branding (Marketing) fast Brand name products Branding (Marketing) Erscheint auch als Druck-Ausgabe 9780749477516 |
| spellingShingle | Gad, Thomas Customer experience branding driving engagement through surprise and innovation A game-changing account of how to retain an element of surprise in branding strategy to skilfully manage consumer perceptions from the bestselling author of ""4-D Branding"" and ""Managing Brand Me"" BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Brand name products fast Branding (Marketing) fast Brand name products Branding (Marketing) |
| title | Customer experience branding driving engagement through surprise and innovation |
| title_auth | Customer experience branding driving engagement through surprise and innovation |
| title_exact_search | Customer experience branding driving engagement through surprise and innovation |
| title_full | Customer experience branding driving engagement through surprise and innovation Thomas Gad ; foreword by Sir Richard Branson |
| title_fullStr | Customer experience branding driving engagement through surprise and innovation Thomas Gad ; foreword by Sir Richard Branson |
| title_full_unstemmed | Customer experience branding driving engagement through surprise and innovation Thomas Gad ; foreword by Sir Richard Branson |
| title_short | Customer experience branding |
| title_sort | customer experience branding driving engagement through surprise and innovation |
| title_sub | driving engagement through surprise and innovation |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Brand name products fast Branding (Marketing) fast Brand name products Branding (Marketing) |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Brand name products Branding (Marketing) Brand name products Branding (Marketing) |
| work_keys_str_mv | AT gadthomas customerexperiencebrandingdrivingengagementthroughsurpriseandinnovation |