How to write a marketing plan:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Philadelphia, PA
Kogan Page
2016
|
| Ausgabe: | Fifth edition |
| Schlagworte: | |
| Online-Zugang: | FLA01 |
| Beschreibung: | Revised edition of the author's How to write a marketing plan, 2013 Print version record and CIP data provided by publisher; resource not viewed |
| Beschreibung: | 1 online resource |
| ISBN: | 9780749475727 0749475722 |
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| 505 | 8 | |a "A good marketing plan is at the core of every successful business, but it is often difficult to know how create a plan that is workable and will deliver the required results. This fully revised and updated fifth edition of How to Write a Marketing Plan simplifies the task of developing a marketing plan for a product or business. It explains the entire process, from carrying out a marketing audit, setting objectives and devising budgets, to writing and presenting the plan and finally, implementation"-- | |
| 505 | 8 | |a "How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With brand new content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media. Including helpful chapter summaries and a detailed sample marketing plan, How to Write a Marketing Plan is essential reading for anyone who wants to boost their product or business. The creating success series of books ... With over one million copies sold, the hugely popular Creating Success series covers a wide variety of topics and is written by an expert team of internationally best-selling authors and business experts. This indispensable business skills collection is packed with new features, practical content and inspiring guidance for readers across all stages of their careers"-- | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Westwood, John 1947- |
| author_facet | Westwood, John 1947- |
| author_role | aut |
| author_sort | Westwood, John 1947- |
| author_variant | j w jw |
| building | Verbundindex |
| bvnumber | BV046101635 |
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| collection | ZDB-4-EBU |
| contents | "A good marketing plan is at the core of every successful business, but it is often difficult to know how create a plan that is workable and will deliver the required results. This fully revised and updated fifth edition of How to Write a Marketing Plan simplifies the task of developing a marketing plan for a product or business. It explains the entire process, from carrying out a marketing audit, setting objectives and devising budgets, to writing and presenting the plan and finally, implementation"-- "How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With brand new content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media. Including helpful chapter summaries and a detailed sample marketing plan, How to Write a Marketing Plan is essential reading for anyone who wants to boost their product or business. The creating success series of books ... With over one million copies sold, the hugely popular Creating Success series covers a wide variety of topics and is written by an expert team of internationally best-selling authors and business experts. This indispensable business skills collection is packed with new features, practical content and inspiring guidance for readers across all stages of their careers"-- |
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| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Fifth edition |
| format | Electronic eBook |
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| id | DE-604.BV046101635 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:35:18Z |
| institution | BVB |
| isbn | 9780749475727 0749475722 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031482413 |
| oclc_num | 953738602 |
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| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Westwood, John 1947- Verfasser aut How to write a marketing plan John Westwood Fifth edition Philadelphia, PA Kogan Page 2016 1 online resource txt rdacontent c rdamedia cr rdacarrier Revised edition of the author's How to write a marketing plan, 2013 Print version record and CIP data provided by publisher; resource not viewed "A good marketing plan is at the core of every successful business, but it is often difficult to know how create a plan that is workable and will deliver the required results. This fully revised and updated fifth edition of How to Write a Marketing Plan simplifies the task of developing a marketing plan for a product or business. It explains the entire process, from carrying out a marketing audit, setting objectives and devising budgets, to writing and presenting the plan and finally, implementation"-- "How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With brand new content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media. Including helpful chapter summaries and a detailed sample marketing plan, How to Write a Marketing Plan is essential reading for anyone who wants to boost their product or business. The creating success series of books ... With over one million copies sold, the hugely popular Creating Success series covers a wide variety of topics and is written by an expert team of internationally best-selling authors and business experts. This indispensable business skills collection is packed with new features, practical content and inspiring guidance for readers across all stages of their careers"-- BUSINESS & ECONOMICS / Careers / General bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh SELF-HELP / Personal Growth / General bisacsh Marketing / Management fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing Management Marketingkonzept (DE-588)4120696-4 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Strategische Planung (DE-588)4309237-8 gnd rswk-swf Marketing (DE-588)4037589-4 s Marketingkonzept (DE-588)4120696-4 s Strategische Planung (DE-588)4309237-8 s 1\p DE-604 Erscheint auch als Druck-Ausgabe Westwood, John, 1947- author How to write a marketing plan Fifth Edition Philadelphia, PA : Kogan Page, 2016 9780749475710 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Westwood, John 1947- How to write a marketing plan "A good marketing plan is at the core of every successful business, but it is often difficult to know how create a plan that is workable and will deliver the required results. This fully revised and updated fifth edition of How to Write a Marketing Plan simplifies the task of developing a marketing plan for a product or business. It explains the entire process, from carrying out a marketing audit, setting objectives and devising budgets, to writing and presenting the plan and finally, implementation"-- "How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With brand new content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media. Including helpful chapter summaries and a detailed sample marketing plan, How to Write a Marketing Plan is essential reading for anyone who wants to boost their product or business. The creating success series of books ... With over one million copies sold, the hugely popular Creating Success series covers a wide variety of topics and is written by an expert team of internationally best-selling authors and business experts. This indispensable business skills collection is packed with new features, practical content and inspiring guidance for readers across all stages of their careers"-- BUSINESS & ECONOMICS / Careers / General bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh SELF-HELP / Personal Growth / General bisacsh Marketing / Management fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing Management Marketingkonzept (DE-588)4120696-4 gnd Marketing (DE-588)4037589-4 gnd Strategische Planung (DE-588)4309237-8 gnd |
| subject_GND | (DE-588)4120696-4 (DE-588)4037589-4 (DE-588)4309237-8 |
| title | How to write a marketing plan |
| title_auth | How to write a marketing plan |
| title_exact_search | How to write a marketing plan |
| title_full | How to write a marketing plan John Westwood |
| title_fullStr | How to write a marketing plan John Westwood |
| title_full_unstemmed | How to write a marketing plan John Westwood |
| title_short | How to write a marketing plan |
| title_sort | how to write a marketing plan |
| topic | BUSINESS & ECONOMICS / Careers / General bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh SELF-HELP / Personal Growth / General bisacsh Marketing / Management fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing Management Marketingkonzept (DE-588)4120696-4 gnd Marketing (DE-588)4037589-4 gnd Strategische Planung (DE-588)4309237-8 gnd |
| topic_facet | BUSINESS & ECONOMICS / Careers / General BUSINESS & ECONOMICS / Marketing / General SELF-HELP / Personal Growth / General Marketing / Management BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Marketing Management Marketingkonzept Marketing Strategische Planung |
| work_keys_str_mv | AT westwoodjohn howtowriteamarketingplan |