Corporate brand personality: re-focus your organization's culture to build trust, respect and authenticity
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Philadelphia
Kogan Page
2016
|
| Schlagworte: | |
| Online-Zugang: | FLA01 |
| Beschreibung: | Print version record |
| Beschreibung: | 1 online resource (xii, 192 pages) illustrations |
| ISBN: | 9780749471385 0749471387 |
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| 505 | 8 | |a "Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to compete in a business world that demands trust, respect, and strong values. Moving beyond simply how products are marketed and perceived, it explains how to lead and engage people at every level within the organization to ensure consistent engagement with brand values. Including practical models to show how corporate culture and values can be managed and improved, author Lesley Everett provides real examples and case studies from sectors including hospitality, engineering, retail, and finance that show how employees' behaviors can deeply affect brand reputation through all areas of the organization. Incorporating a complete strategy from start to finish, this book will help managers and HR directors build visible leadership, project an authentic brand image, and reinforce the company's values"-- | |
| 505 | 8 | |a "Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to compete in a business world that demands trust, respect and strong values. Moving beyond simply how products are marketed and perceived, it shows the reader how to lead and engage people at every level within the organization to ensure consistent engagement with brand values. Including practical models to show how corporate culture and values can be managed and improved, Corporate Brand Personality also provides real examples and case studies from the Marriott Hotel Group and Water Wellbeing Group among others that show how people's behaviours can deeply affect brand reputation through all areas of the business. Incorporating a complete strategy from start to finish, this book will help the reader build visible leadership, project an authentic brand image and reinforce their company's values"-- | |
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Datensatz im Suchindex
| _version_ | 1804180409168166912 |
|---|---|
| any_adam_object | |
| author | Everett, Lesley |
| author_facet | Everett, Lesley |
| author_role | aut |
| author_sort | Everett, Lesley |
| author_variant | l e le |
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| bvnumber | BV046101548 |
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| contents | "Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to compete in a business world that demands trust, respect, and strong values. Moving beyond simply how products are marketed and perceived, it explains how to lead and engage people at every level within the organization to ensure consistent engagement with brand values. Including practical models to show how corporate culture and values can be managed and improved, author Lesley Everett provides real examples and case studies from sectors including hospitality, engineering, retail, and finance that show how employees' behaviors can deeply affect brand reputation through all areas of the organization. Incorporating a complete strategy from start to finish, this book will help managers and HR directors build visible leadership, project an authentic brand image, and reinforce the company's values"-- "Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to compete in a business world that demands trust, respect and strong values. Moving beyond simply how products are marketed and perceived, it shows the reader how to lead and engage people at every level within the organization to ensure consistent engagement with brand values. Including practical models to show how corporate culture and values can be managed and improved, Corporate Brand Personality also provides real examples and case studies from the Marriott Hotel Group and Water Wellbeing Group among others that show how people's behaviours can deeply affect brand reputation through all areas of the business. Incorporating a complete strategy from start to finish, this book will help the reader build visible leadership, project an authentic brand image and reinforce their company's values"-- |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV046101548 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:35:18Z |
| institution | BVB |
| isbn | 9780749471385 0749471387 |
| language | English |
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| oclc_num | 936332056 |
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| psigel | ZDB-4-EBU ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2016 |
| publishDateSearch | 2016 |
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| publisher | Kogan Page |
| record_format | marc |
| spelling | Everett, Lesley Verfasser aut Corporate brand personality re-focus your organization's culture to build trust, respect and authenticity Lesley Everett Philadelphia Kogan Page 2016 1 online resource (xii, 192 pages) illustrations txt rdacontent c rdamedia cr rdacarrier Print version record "Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to compete in a business world that demands trust, respect, and strong values. Moving beyond simply how products are marketed and perceived, it explains how to lead and engage people at every level within the organization to ensure consistent engagement with brand values. Including practical models to show how corporate culture and values can be managed and improved, author Lesley Everett provides real examples and case studies from sectors including hospitality, engineering, retail, and finance that show how employees' behaviors can deeply affect brand reputation through all areas of the organization. Incorporating a complete strategy from start to finish, this book will help managers and HR directors build visible leadership, project an authentic brand image, and reinforce the company's values"-- "Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to compete in a business world that demands trust, respect and strong values. Moving beyond simply how products are marketed and perceived, it shows the reader how to lead and engage people at every level within the organization to ensure consistent engagement with brand values. Including practical models to show how corporate culture and values can be managed and improved, Corporate Brand Personality also provides real examples and case studies from the Marriott Hotel Group and Water Wellbeing Group among others that show how people's behaviours can deeply affect brand reputation through all areas of the business. Incorporating a complete strategy from start to finish, this book will help the reader build visible leadership, project an authentic brand image and reinforce their company's values"-- BUSINESS & ECONOMICS / Strategic Planning bisacsh BUSINESS & ECONOMICS / Leadership bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Branding (Marketing) fast Consumer behavior fast Corporate culture fast Social responsibility of business fast Branding (Marketing) Social responsibility of business Corporate culture Consumer behavior Organisationskultur (DE-588)4115463-0 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Führung (DE-588)4018776-7 gnd rswk-swf Corporate Social Responsibility (DE-588)7697760-2 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Produktpolitik (DE-588)4134655-5 gnd rswk-swf Erfolgsfaktor (DE-588)4197034-2 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Corporate Social Responsibility (DE-588)7697760-2 s Organisationskultur (DE-588)4115463-0 s Verbraucherverhalten (DE-588)4062644-1 s Produktpolitik (DE-588)4134655-5 s Erfolgsfaktor (DE-588)4197034-2 s 1\p DE-604 Markenpolitik (DE-588)4144679-3 s Führung (DE-588)4018776-7 s Strategisches Management (DE-588)4124261-0 s 2\p DE-604 Erscheint auch als Druck-Ausgabe Everett, Lesley Corporate brand personality 9780749471378 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Everett, Lesley Corporate brand personality re-focus your organization's culture to build trust, respect and authenticity "Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to compete in a business world that demands trust, respect, and strong values. Moving beyond simply how products are marketed and perceived, it explains how to lead and engage people at every level within the organization to ensure consistent engagement with brand values. Including practical models to show how corporate culture and values can be managed and improved, author Lesley Everett provides real examples and case studies from sectors including hospitality, engineering, retail, and finance that show how employees' behaviors can deeply affect brand reputation through all areas of the organization. Incorporating a complete strategy from start to finish, this book will help managers and HR directors build visible leadership, project an authentic brand image, and reinforce the company's values"-- "Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to compete in a business world that demands trust, respect and strong values. Moving beyond simply how products are marketed and perceived, it shows the reader how to lead and engage people at every level within the organization to ensure consistent engagement with brand values. Including practical models to show how corporate culture and values can be managed and improved, Corporate Brand Personality also provides real examples and case studies from the Marriott Hotel Group and Water Wellbeing Group among others that show how people's behaviours can deeply affect brand reputation through all areas of the business. Incorporating a complete strategy from start to finish, this book will help the reader build visible leadership, project an authentic brand image and reinforce their company's values"-- BUSINESS & ECONOMICS / Strategic Planning bisacsh BUSINESS & ECONOMICS / Leadership bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Branding (Marketing) fast Consumer behavior fast Corporate culture fast Social responsibility of business fast Branding (Marketing) Social responsibility of business Corporate culture Consumer behavior Organisationskultur (DE-588)4115463-0 gnd Strategisches Management (DE-588)4124261-0 gnd Führung (DE-588)4018776-7 gnd Corporate Social Responsibility (DE-588)7697760-2 gnd Markenpolitik (DE-588)4144679-3 gnd Produktpolitik (DE-588)4134655-5 gnd Erfolgsfaktor (DE-588)4197034-2 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4115463-0 (DE-588)4124261-0 (DE-588)4018776-7 (DE-588)7697760-2 (DE-588)4144679-3 (DE-588)4134655-5 (DE-588)4197034-2 (DE-588)4062644-1 |
| title | Corporate brand personality re-focus your organization's culture to build trust, respect and authenticity |
| title_auth | Corporate brand personality re-focus your organization's culture to build trust, respect and authenticity |
| title_exact_search | Corporate brand personality re-focus your organization's culture to build trust, respect and authenticity |
| title_full | Corporate brand personality re-focus your organization's culture to build trust, respect and authenticity Lesley Everett |
| title_fullStr | Corporate brand personality re-focus your organization's culture to build trust, respect and authenticity Lesley Everett |
| title_full_unstemmed | Corporate brand personality re-focus your organization's culture to build trust, respect and authenticity Lesley Everett |
| title_short | Corporate brand personality |
| title_sort | corporate brand personality re focus your organization s culture to build trust respect and authenticity |
| title_sub | re-focus your organization's culture to build trust, respect and authenticity |
| topic | BUSINESS & ECONOMICS / Strategic Planning bisacsh BUSINESS & ECONOMICS / Leadership bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Branding (Marketing) fast Consumer behavior fast Corporate culture fast Social responsibility of business fast Branding (Marketing) Social responsibility of business Corporate culture Consumer behavior Organisationskultur (DE-588)4115463-0 gnd Strategisches Management (DE-588)4124261-0 gnd Führung (DE-588)4018776-7 gnd Corporate Social Responsibility (DE-588)7697760-2 gnd Markenpolitik (DE-588)4144679-3 gnd Produktpolitik (DE-588)4134655-5 gnd Erfolgsfaktor (DE-588)4197034-2 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | BUSINESS & ECONOMICS / Strategic Planning BUSINESS & ECONOMICS / Leadership BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Branding (Marketing) Consumer behavior Corporate culture Social responsibility of business Branding (Marketing) Social responsibility of business Corporate culture Consumer behavior Organisationskultur Strategisches Management Führung Corporate Social Responsibility Markenpolitik Produktpolitik Erfolgsfaktor Verbraucherverhalten |
| work_keys_str_mv | AT everettlesley corporatebrandpersonalityrefocusyourorganizationsculturetobuildtrustrespectandauthenticity |