Technology distribution channels: understanding and managing channels to market
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London ; Philadelphia
Kogan Page
2014
|
| Schlagworte: | |
| Online-Zugang: | FLA01 |
| Beschreibung: | Revised edition of the author's Distribution channels Print version record |
| Beschreibung: | 1 online resource |
| ISBN: | 9780749472184 0749472189 1306979196 9781306979191 |
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| 505 | 8 | |a "Using numerous examples from global technology corporations, Technology Distribution Channels explores the chain that makes products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers, and final-tier channel players, the text provides a clear understanding of the entire go-to-market process, while also explaining channel partners' business models and how to engage with them for effective market access. Technology Distribution Channels covers both the tactical and strategic dimensions of channel economics and includes information on accessing and servicing markets and customers, controlling brands, integrating web and online channels, building the value proposition and creating differentiation. Comprehensive and clear, this book provides the knowledge needed to improve business models to ensure maximum market exposure and successful product delivery"-- | |
| 505 | 8 | |a "Using numerous real-life examples from global technology corporations, and with a foreword from Tim Curran the Chief Executive Officer of the Global Technology Distribution Council, this revised edition of Distribution Channels explores the chain that makes technology products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers and final-tier channel players, it provides a clear understanding of the entire go-to-market process, whilst also explaining channel partners' business models and how to engage with them for effective market access. Technology Distribution Channels covers both the tactical and strategic dimensions of channel economics as well as containing information on accessing and servicing markets and customers, controlling brands, integrating web and online channels, building the value proposition and creating differentiation. Comprehensive and clear, Technology Distribution Channels provides readers with the knowledge needed to improve their business model to ensure maximum market exposure and successful product delivery"-- | |
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| 650 | 7 | |a Marketing channels |2 fast | |
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Datensatz im Suchindex
| _version_ | 1804180408771805184 |
|---|---|
| any_adam_object | |
| author | Dent, Julian 1957- |
| author_facet | Dent, Julian 1957- |
| author_role | aut |
| author_sort | Dent, Julian 1957- |
| author_variant | j d jd |
| building | Verbundindex |
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| contents | "Using numerous examples from global technology corporations, Technology Distribution Channels explores the chain that makes products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers, and final-tier channel players, the text provides a clear understanding of the entire go-to-market process, while also explaining channel partners' business models and how to engage with them for effective market access. Technology Distribution Channels covers both the tactical and strategic dimensions of channel economics and includes information on accessing and servicing markets and customers, controlling brands, integrating web and online channels, building the value proposition and creating differentiation. Comprehensive and clear, this book provides the knowledge needed to improve business models to ensure maximum market exposure and successful product delivery"-- "Using numerous real-life examples from global technology corporations, and with a foreword from Tim Curran the Chief Executive Officer of the Global Technology Distribution Council, this revised edition of Distribution Channels explores the chain that makes technology products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers and final-tier channel players, it provides a clear understanding of the entire go-to-market process, whilst also explaining channel partners' business models and how to engage with them for effective market access. Technology Distribution Channels covers both the tactical and strategic dimensions of channel economics as well as containing information on accessing and servicing markets and customers, controlling brands, integrating web and online channels, building the value proposition and creating differentiation. Comprehensive and clear, Technology Distribution Channels provides readers with the knowledge needed to improve their business model to ensure maximum market exposure and successful product delivery"-- |
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| dewey-full | 658.7/88 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.7/88 |
| dewey-search | 658.7/88 |
| dewey-sort | 3658.7 288 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV046101331 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:35:17Z |
| institution | BVB |
| isbn | 9780749472184 0749472189 1306979196 9781306979191 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031482109 |
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| publisher | Kogan Page |
| record_format | marc |
| spelling | Dent, Julian 1957- Verfasser aut Distribution channels Technology distribution channels understanding and managing channels to market Julian Dent London ; Philadelphia Kogan Page 2014 1 online resource txt rdacontent c rdamedia cr rdacarrier Revised edition of the author's Distribution channels Print version record "Using numerous examples from global technology corporations, Technology Distribution Channels explores the chain that makes products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers, and final-tier channel players, the text provides a clear understanding of the entire go-to-market process, while also explaining channel partners' business models and how to engage with them for effective market access. Technology Distribution Channels covers both the tactical and strategic dimensions of channel economics and includes information on accessing and servicing markets and customers, controlling brands, integrating web and online channels, building the value proposition and creating differentiation. Comprehensive and clear, this book provides the knowledge needed to improve business models to ensure maximum market exposure and successful product delivery"-- "Using numerous real-life examples from global technology corporations, and with a foreword from Tim Curran the Chief Executive Officer of the Global Technology Distribution Council, this revised edition of Distribution Channels explores the chain that makes technology products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers and final-tier channel players, it provides a clear understanding of the entire go-to-market process, whilst also explaining channel partners' business models and how to engage with them for effective market access. Technology Distribution Channels covers both the tactical and strategic dimensions of channel economics as well as containing information on accessing and servicing markets and customers, controlling brands, integrating web and online channels, building the value proposition and creating differentiation. Comprehensive and clear, Technology Distribution Channels provides readers with the knowledge needed to improve their business model to ensure maximum market exposure and successful product delivery"-- BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Strategic Planning bisacsh BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Sales & Marketing Management bicssc Sales & Marketing bicssc Distributive Industries bicssc Purchasing & Supply Management bicssc Business planning fast Marketing channels fast Technology / Marketing fast Marketing channels Technology Marketing Business planning Management (DE-588)4037278-9 gnd rswk-swf Absatzweg (DE-588)4112445-5 gnd rswk-swf Absatzweg (DE-588)4112445-5 s Management (DE-588)4037278-9 s 1\p DE-604 Erscheint auch als Druck-Ausgabe Dent, Julian, 1957- Distribution channels Technology distribution channels 9780749472177 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Dent, Julian 1957- Technology distribution channels understanding and managing channels to market "Using numerous examples from global technology corporations, Technology Distribution Channels explores the chain that makes products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers, and final-tier channel players, the text provides a clear understanding of the entire go-to-market process, while also explaining channel partners' business models and how to engage with them for effective market access. Technology Distribution Channels covers both the tactical and strategic dimensions of channel economics and includes information on accessing and servicing markets and customers, controlling brands, integrating web and online channels, building the value proposition and creating differentiation. Comprehensive and clear, this book provides the knowledge needed to improve business models to ensure maximum market exposure and successful product delivery"-- "Using numerous real-life examples from global technology corporations, and with a foreword from Tim Curran the Chief Executive Officer of the Global Technology Distribution Council, this revised edition of Distribution Channels explores the chain that makes technology products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers and final-tier channel players, it provides a clear understanding of the entire go-to-market process, whilst also explaining channel partners' business models and how to engage with them for effective market access. Technology Distribution Channels covers both the tactical and strategic dimensions of channel economics as well as containing information on accessing and servicing markets and customers, controlling brands, integrating web and online channels, building the value proposition and creating differentiation. Comprehensive and clear, Technology Distribution Channels provides readers with the knowledge needed to improve their business model to ensure maximum market exposure and successful product delivery"-- BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Strategic Planning bisacsh BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Sales & Marketing Management bicssc Sales & Marketing bicssc Distributive Industries bicssc Purchasing & Supply Management bicssc Business planning fast Marketing channels fast Technology / Marketing fast Marketing channels Technology Marketing Business planning Management (DE-588)4037278-9 gnd Absatzweg (DE-588)4112445-5 gnd |
| subject_GND | (DE-588)4037278-9 (DE-588)4112445-5 |
| title | Technology distribution channels understanding and managing channels to market |
| title_alt | Distribution channels |
| title_auth | Technology distribution channels understanding and managing channels to market |
| title_exact_search | Technology distribution channels understanding and managing channels to market |
| title_full | Technology distribution channels understanding and managing channels to market Julian Dent |
| title_fullStr | Technology distribution channels understanding and managing channels to market Julian Dent |
| title_full_unstemmed | Technology distribution channels understanding and managing channels to market Julian Dent |
| title_short | Technology distribution channels |
| title_sort | technology distribution channels understanding and managing channels to market |
| title_sub | understanding and managing channels to market |
| topic | BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Strategic Planning bisacsh BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Sales & Marketing Management bicssc Sales & Marketing bicssc Distributive Industries bicssc Purchasing & Supply Management bicssc Business planning fast Marketing channels fast Technology / Marketing fast Marketing channels Technology Marketing Business planning Management (DE-588)4037278-9 gnd Absatzweg (DE-588)4112445-5 gnd |
| topic_facet | BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Strategic Planning BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Sales & Marketing Management Sales & Marketing Distributive Industries Purchasing & Supply Management Business planning Marketing channels Technology / Marketing Marketing channels Technology Marketing Business planning Management Absatzweg |
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