Understanding markets and strategy: how to exploit markets for sustainable business growth
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Philadelphia, PA
Kogan Page
2014
|
| Ausgabe: | 1st edition |
| Schlagworte: | |
| Online-Zugang: | FLA01 |
| Beschreibung: | Print version record |
| Beschreibung: | 1 online resource |
| ISBN: | 9780749471538 0749471530 1306979129 9781306979122 |
Internformat
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| 245 | 1 | 0 | |a Understanding markets and strategy |b how to exploit markets for sustainable business growth |c Malcolm Morley |
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| 264 | 1 | |a Philadelphia, PA |b Kogan Page |c 2014 | |
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| 505 | 8 | |a "Explaining the context, meaning and value of markets, this book shows how to analyze markets, develop appropriate strategies and respond appropriately to changing competitive dynamics. Debunking myths around how markets are defined, it provides ways to take advantage of the assets a company possesses and how to develop new assets for the target market. Malcolm Morley explains, using practical tools and techniques, how marketing needs to be a product of, and consistent with, strategic competitive and corporate analysis, and he explores the organizational implications of the strategies, resources, competencies and capabilities of expansion into international territories. Ideal for strategic planners, directors and senior managers as well as marketing managers, Understanding Markets and Strategy provides everything necessary to understand markets and create a strategic context for the development of credible commercial plans to make the most of them."-- | |
| 505 | 8 | |a "In order to expand your business into new and diverse markets it is vital that strategies and plans can be developed with realistic prospects of success. Understanding Markets and Strategy explains the context, meaning and value of markets. It shows you how to analyze them, develop appropriate strategies and respond appropriately to changing competitive dynamics, ensuring that resources are used to create the greatest chances of success. Debunking myths around how markets are defined, it explores how to exploit the assets you currently posses and how to develop new assets for the target market. It also explores the implications for the strategies, resources, competencies and capabilities of expansion into international territories on your organisation. The author explains, with practical tools and techniques, how marketing needs to be a product of, and consistent with, strategic competitive and corporate analysis. Ideal for strategic planners, Directors and senior managers as well as marketing managers, it provides you with everything you need to understand markets and create a strategic context for the development of credible and robust commercial plans to exploit them"-- | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Strategic Planning |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / Research |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 7 | |a Business / Environmental aspects |2 fast | |
| 650 | 7 | |a Business planning |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 4 | |a Marketing |a Business planning |a Business |x Environmental aspects | |
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Datensatz im Suchindex
| _version_ | 1804180408764465152 |
|---|---|
| any_adam_object | |
| author | Morley, Malcolm |
| author_facet | Morley, Malcolm |
| author_role | aut |
| author_sort | Morley, Malcolm |
| author_variant | m m mm |
| building | Verbundindex |
| bvnumber | BV046101328 |
| classification_rvk | QP 612 |
| collection | ZDB-4-EBU |
| contents | "Explaining the context, meaning and value of markets, this book shows how to analyze markets, develop appropriate strategies and respond appropriately to changing competitive dynamics. Debunking myths around how markets are defined, it provides ways to take advantage of the assets a company possesses and how to develop new assets for the target market. Malcolm Morley explains, using practical tools and techniques, how marketing needs to be a product of, and consistent with, strategic competitive and corporate analysis, and he explores the organizational implications of the strategies, resources, competencies and capabilities of expansion into international territories. Ideal for strategic planners, directors and senior managers as well as marketing managers, Understanding Markets and Strategy provides everything necessary to understand markets and create a strategic context for the development of credible commercial plans to make the most of them."-- "In order to expand your business into new and diverse markets it is vital that strategies and plans can be developed with realistic prospects of success. Understanding Markets and Strategy explains the context, meaning and value of markets. It shows you how to analyze them, develop appropriate strategies and respond appropriately to changing competitive dynamics, ensuring that resources are used to create the greatest chances of success. Debunking myths around how markets are defined, it explores how to exploit the assets you currently posses and how to develop new assets for the target market. It also explores the implications for the strategies, resources, competencies and capabilities of expansion into international territories on your organisation. The author explains, with practical tools and techniques, how marketing needs to be a product of, and consistent with, strategic competitive and corporate analysis. Ideal for strategic planners, Directors and senior managers as well as marketing managers, it provides you with everything you need to understand markets and create a strategic context for the development of credible and robust commercial plans to exploit them"-- |
| ctrlnum | (ZDB-4-EBU)ocn884725954 (OCoLC)884725954 (DE-599)BVBBV046101328 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st edition |
| format | Electronic eBook |
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| id | DE-604.BV046101328 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:35:17Z |
| institution | BVB |
| isbn | 9780749471538 0749471530 1306979129 9781306979122 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031482106 |
| oclc_num | 884725954 |
| open_access_boolean | |
| physical | 1 online resource |
| psigel | ZDB-4-EBU ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Morley, Malcolm Verfasser aut Understanding markets and strategy how to exploit markets for sustainable business growth Malcolm Morley 1st edition Philadelphia, PA Kogan Page 2014 1 online resource txt rdacontent c rdamedia cr rdacarrier Print version record "Explaining the context, meaning and value of markets, this book shows how to analyze markets, develop appropriate strategies and respond appropriately to changing competitive dynamics. Debunking myths around how markets are defined, it provides ways to take advantage of the assets a company possesses and how to develop new assets for the target market. Malcolm Morley explains, using practical tools and techniques, how marketing needs to be a product of, and consistent with, strategic competitive and corporate analysis, and he explores the organizational implications of the strategies, resources, competencies and capabilities of expansion into international territories. Ideal for strategic planners, directors and senior managers as well as marketing managers, Understanding Markets and Strategy provides everything necessary to understand markets and create a strategic context for the development of credible commercial plans to make the most of them."-- "In order to expand your business into new and diverse markets it is vital that strategies and plans can be developed with realistic prospects of success. Understanding Markets and Strategy explains the context, meaning and value of markets. It shows you how to analyze them, develop appropriate strategies and respond appropriately to changing competitive dynamics, ensuring that resources are used to create the greatest chances of success. Debunking myths around how markets are defined, it explores how to exploit the assets you currently posses and how to develop new assets for the target market. It also explores the implications for the strategies, resources, competencies and capabilities of expansion into international territories on your organisation. The author explains, with practical tools and techniques, how marketing needs to be a product of, and consistent with, strategic competitive and corporate analysis. Ideal for strategic planners, Directors and senior managers as well as marketing managers, it provides you with everything you need to understand markets and create a strategic context for the development of credible and robust commercial plans to exploit them"-- BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Strategic Planning bisacsh BUSINESS & ECONOMICS / Marketing / Research bisacsh BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Business / Environmental aspects fast Business planning fast Marketing fast Marketing Business planning Business Environmental aspects Erscheint auch als Druck-Ausgabe Morley, Malcolm Understanding markets and strategy 1st Edition 9780749471521 |
| spellingShingle | Morley, Malcolm Understanding markets and strategy how to exploit markets for sustainable business growth "Explaining the context, meaning and value of markets, this book shows how to analyze markets, develop appropriate strategies and respond appropriately to changing competitive dynamics. Debunking myths around how markets are defined, it provides ways to take advantage of the assets a company possesses and how to develop new assets for the target market. Malcolm Morley explains, using practical tools and techniques, how marketing needs to be a product of, and consistent with, strategic competitive and corporate analysis, and he explores the organizational implications of the strategies, resources, competencies and capabilities of expansion into international territories. Ideal for strategic planners, directors and senior managers as well as marketing managers, Understanding Markets and Strategy provides everything necessary to understand markets and create a strategic context for the development of credible commercial plans to make the most of them."-- "In order to expand your business into new and diverse markets it is vital that strategies and plans can be developed with realistic prospects of success. Understanding Markets and Strategy explains the context, meaning and value of markets. It shows you how to analyze them, develop appropriate strategies and respond appropriately to changing competitive dynamics, ensuring that resources are used to create the greatest chances of success. Debunking myths around how markets are defined, it explores how to exploit the assets you currently posses and how to develop new assets for the target market. It also explores the implications for the strategies, resources, competencies and capabilities of expansion into international territories on your organisation. The author explains, with practical tools and techniques, how marketing needs to be a product of, and consistent with, strategic competitive and corporate analysis. Ideal for strategic planners, Directors and senior managers as well as marketing managers, it provides you with everything you need to understand markets and create a strategic context for the development of credible and robust commercial plans to exploit them"-- BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Strategic Planning bisacsh BUSINESS & ECONOMICS / Marketing / Research bisacsh BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Business / Environmental aspects fast Business planning fast Marketing fast Marketing Business planning Business Environmental aspects |
| title | Understanding markets and strategy how to exploit markets for sustainable business growth |
| title_auth | Understanding markets and strategy how to exploit markets for sustainable business growth |
| title_exact_search | Understanding markets and strategy how to exploit markets for sustainable business growth |
| title_full | Understanding markets and strategy how to exploit markets for sustainable business growth Malcolm Morley |
| title_fullStr | Understanding markets and strategy how to exploit markets for sustainable business growth Malcolm Morley |
| title_full_unstemmed | Understanding markets and strategy how to exploit markets for sustainable business growth Malcolm Morley |
| title_short | Understanding markets and strategy |
| title_sort | understanding markets and strategy how to exploit markets for sustainable business growth |
| title_sub | how to exploit markets for sustainable business growth |
| topic | BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Strategic Planning bisacsh BUSINESS & ECONOMICS / Marketing / Research bisacsh BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Business / Environmental aspects fast Business planning fast Marketing fast Marketing Business planning Business Environmental aspects |
| topic_facet | BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Strategic Planning BUSINESS & ECONOMICS / Marketing / Research BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Business / Environmental aspects Business planning Marketing Marketing Business planning Business Environmental aspects |
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