Thought leadership: prompting businesses to think and learn
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Kogan Page
2013
|
| Schlagworte: | |
| Online-Zugang: | FLA01 |
| Beschreibung: | Print version record |
| Beschreibung: | 1 online resource |
| ISBN: | 9780749465124 0749465123 129990808X 9781299908086 |
Internformat
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| 245 | 1 | 0 | |a Thought leadership |b prompting businesses to think and learn |c Laurie Young |
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| 505 | 8 | |a "Thought leadership consists of companies establishing a relationship with and delivering something of value to their customers that aligns with their brand and company value. In the process they go beyond merely selling a product or service and establish their brand and company as the expert in that field and differentiate themself from competitors. Laurie Young focuses on the tools, techniques and effects of thought leadership as a marketing principle. His book Thought Leadership provides a topical analysis of what thought leadership is, how it works, how to create a thought leadership strategy and what the results are likely to be. Analyzing both the strengths and weaknesses of this core marketing technique, Young provides marketing strategists with the tools and knowledge required to fully take advantage of this often mysterious, but always effective marketing technique"-- | |
| 505 | 8 | |a "Thought Leadership is a powerful business tool used by some of the world's leading organisations. It is used extensively in the professions and technology industries. Some budgets for it are bigger than those for global advertising. It has been used by famous individuals to create some of the world's leading advisory businesses, but how do they achieve that position? Thought Leadership is the first book to critically evaluate thought leadership as a serious professional discipline and business tool, exploring how it works, how to create a thought leadership strategy, and the potentially vast rewards of doing so. Laurie Young provides business leaders, senior marketers, individual advisors and functional specialists with the tools and knowledge required to fully exploit the intricacies of this mysterious and often underused, but highly effective, business tool"-- | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Leadership |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / General |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Development / Business Development |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 7 | |a Leadership |2 fast | |
| 650 | 7 | |a Marketing / Management |2 fast | |
| 650 | 7 | |a Organizational effectiveness |2 fast | |
| 650 | 4 | |a Leadership |a Marketing |x Management |a Organizational effectiveness | |
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Datensatz im Suchindex
| _version_ | 1804180408486592512 |
|---|---|
| any_adam_object | |
| author | Young, Laurie 1955- |
| author_facet | Young, Laurie 1955- |
| author_role | aut |
| author_sort | Young, Laurie 1955- |
| author_variant | l y ly |
| building | Verbundindex |
| bvnumber | BV046101172 |
| collection | ZDB-4-EBU |
| contents | "Thought leadership consists of companies establishing a relationship with and delivering something of value to their customers that aligns with their brand and company value. In the process they go beyond merely selling a product or service and establish their brand and company as the expert in that field and differentiate themself from competitors. Laurie Young focuses on the tools, techniques and effects of thought leadership as a marketing principle. His book Thought Leadership provides a topical analysis of what thought leadership is, how it works, how to create a thought leadership strategy and what the results are likely to be. Analyzing both the strengths and weaknesses of this core marketing technique, Young provides marketing strategists with the tools and knowledge required to fully take advantage of this often mysterious, but always effective marketing technique"-- "Thought Leadership is a powerful business tool used by some of the world's leading organisations. It is used extensively in the professions and technology industries. Some budgets for it are bigger than those for global advertising. It has been used by famous individuals to create some of the world's leading advisory businesses, but how do they achieve that position? Thought Leadership is the first book to critically evaluate thought leadership as a serious professional discipline and business tool, exploring how it works, how to create a thought leadership strategy, and the potentially vast rewards of doing so. Laurie Young provides business leaders, senior marketers, individual advisors and functional specialists with the tools and knowledge required to fully exploit the intricacies of this mysterious and often underused, but highly effective, business tool"-- |
| ctrlnum | (ZDB-4-EBU)ocn861219720 (OCoLC)861219720 (DE-599)BVBBV046101172 |
| dewey-full | 658.4/092 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4/092 |
| dewey-search | 658.4/092 |
| dewey-sort | 3658.4 292 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV046101172 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:35:17Z |
| institution | BVB |
| isbn | 9780749465124 0749465123 129990808X 9781299908086 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031481950 |
| oclc_num | 861219720 |
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| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Young, Laurie 1955- Verfasser aut Thought leadership prompting businesses to think and learn Laurie Young London Kogan Page 2013 1 online resource txt rdacontent c rdamedia cr rdacarrier Print version record "Thought leadership consists of companies establishing a relationship with and delivering something of value to their customers that aligns with their brand and company value. In the process they go beyond merely selling a product or service and establish their brand and company as the expert in that field and differentiate themself from competitors. Laurie Young focuses on the tools, techniques and effects of thought leadership as a marketing principle. His book Thought Leadership provides a topical analysis of what thought leadership is, how it works, how to create a thought leadership strategy and what the results are likely to be. Analyzing both the strengths and weaknesses of this core marketing technique, Young provides marketing strategists with the tools and knowledge required to fully take advantage of this often mysterious, but always effective marketing technique"-- "Thought Leadership is a powerful business tool used by some of the world's leading organisations. It is used extensively in the professions and technology industries. Some budgets for it are bigger than those for global advertising. It has been used by famous individuals to create some of the world's leading advisory businesses, but how do they achieve that position? Thought Leadership is the first book to critically evaluate thought leadership as a serious professional discipline and business tool, exploring how it works, how to create a thought leadership strategy, and the potentially vast rewards of doing so. Laurie Young provides business leaders, senior marketers, individual advisors and functional specialists with the tools and knowledge required to fully exploit the intricacies of this mysterious and often underused, but highly effective, business tool"-- BUSINESS & ECONOMICS / Leadership bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Development / Business Development bisacsh BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Leadership fast Marketing / Management fast Organizational effectiveness fast Leadership Marketing Management Organizational effectiveness Erscheint auch als Druck-Ausgabe Young, Laurie, 1955- Thought leadership 9780749465117 |
| spellingShingle | Young, Laurie 1955- Thought leadership prompting businesses to think and learn "Thought leadership consists of companies establishing a relationship with and delivering something of value to their customers that aligns with their brand and company value. In the process they go beyond merely selling a product or service and establish their brand and company as the expert in that field and differentiate themself from competitors. Laurie Young focuses on the tools, techniques and effects of thought leadership as a marketing principle. His book Thought Leadership provides a topical analysis of what thought leadership is, how it works, how to create a thought leadership strategy and what the results are likely to be. Analyzing both the strengths and weaknesses of this core marketing technique, Young provides marketing strategists with the tools and knowledge required to fully take advantage of this often mysterious, but always effective marketing technique"-- "Thought Leadership is a powerful business tool used by some of the world's leading organisations. It is used extensively in the professions and technology industries. Some budgets for it are bigger than those for global advertising. It has been used by famous individuals to create some of the world's leading advisory businesses, but how do they achieve that position? Thought Leadership is the first book to critically evaluate thought leadership as a serious professional discipline and business tool, exploring how it works, how to create a thought leadership strategy, and the potentially vast rewards of doing so. Laurie Young provides business leaders, senior marketers, individual advisors and functional specialists with the tools and knowledge required to fully exploit the intricacies of this mysterious and often underused, but highly effective, business tool"-- BUSINESS & ECONOMICS / Leadership bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Development / Business Development bisacsh BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Leadership fast Marketing / Management fast Organizational effectiveness fast Leadership Marketing Management Organizational effectiveness |
| title | Thought leadership prompting businesses to think and learn |
| title_auth | Thought leadership prompting businesses to think and learn |
| title_exact_search | Thought leadership prompting businesses to think and learn |
| title_full | Thought leadership prompting businesses to think and learn Laurie Young |
| title_fullStr | Thought leadership prompting businesses to think and learn Laurie Young |
| title_full_unstemmed | Thought leadership prompting businesses to think and learn Laurie Young |
| title_short | Thought leadership |
| title_sort | thought leadership prompting businesses to think and learn |
| title_sub | prompting businesses to think and learn |
| topic | BUSINESS & ECONOMICS / Leadership bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Development / Business Development bisacsh BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Leadership fast Marketing / Management fast Organizational effectiveness fast Leadership Marketing Management Organizational effectiveness |
| topic_facet | BUSINESS & ECONOMICS / Leadership BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Development / Business Development BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Leadership Marketing / Management Organizational effectiveness Leadership Marketing Management Organizational effectiveness |
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