The complete marketer: 60 essential concepts for marketing excellence
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Philadelphia, PA
Kogan Page Ltd
2013
|
| Ausgabe: | 1st ed |
| Schlagworte: | |
| Online-Zugang: | FLA01 |
| Beschreibung: | Print version record |
| Beschreibung: | 1 online resource (xiv, 322 pages) illustrations |
| ISBN: | 9780749466770 0749466774 |
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Datensatz im Suchindex
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| any_adam_object | |
| author | McDonald, Malcolm |
| author_facet | McDonald, Malcolm |
| author_role | aut |
| author_sort | McDonald, Malcolm |
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| building | Verbundindex |
| bvnumber | BV046101077 |
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| contents | "The Complete Marketer is an accessible source of hard intelligence about the marketing discipline, broken down into over 60 constituent chapters - including internet marketing, understanding consumers, market audits, segmentation, advertising and PR, and managing a sales team. Designed as the ultimate 'dive-in' resource, the book applies the authors' marketing know-how to every aspect of the marketing mix, making it an invaluable resource for general managers, non-qualified marketers, and students taking a module in marketing as part of a broader degree course"--EBL. |
| ctrlnum | (ZDB-4-EBU)ocn842262447 (OCoLC)842262447 (DE-599)BVBBV046101077 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
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| illustrated | Illustrated |
| indexdate | 2024-07-10T08:35:17Z |
| institution | BVB |
| isbn | 9780749466770 0749466774 |
| language | English |
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| spelling | McDonald, Malcolm Verfasser aut The complete marketer 60 essential concepts for marketing excellence Malcolm McDonald, Mike Meldrum 1st ed Philadelphia, PA Kogan Page Ltd 2013 1 online resource (xiv, 322 pages) illustrations txt rdacontent c rdamedia cr rdacarrier Print version record "The Complete Marketer is an accessible source of hard intelligence about the marketing discipline, broken down into over 60 constituent chapters - including internet marketing, understanding consumers, market audits, segmentation, advertising and PR, and managing a sales team. Designed as the ultimate 'dive-in' resource, the book applies the authors' marketing know-how to every aspect of the marketing mix, making it an invaluable resource for general managers, non-qualified marketers, and students taking a module in marketing as part of a broader degree course"--EBL. BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Marketing fast Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s 1\p DE-604 Meldrum, Mike Sonstige oth Erscheint auch als Druck-Ausgabe McDonald, Malcolm Complete marketer 1st ed Philadelphia, PA : Kogan Page Ltd, 2013 9780749466763 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | McDonald, Malcolm The complete marketer 60 essential concepts for marketing excellence "The Complete Marketer is an accessible source of hard intelligence about the marketing discipline, broken down into over 60 constituent chapters - including internet marketing, understanding consumers, market audits, segmentation, advertising and PR, and managing a sales team. Designed as the ultimate 'dive-in' resource, the book applies the authors' marketing know-how to every aspect of the marketing mix, making it an invaluable resource for general managers, non-qualified marketers, and students taking a module in marketing as part of a broader degree course"--EBL. BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Marketing fast Marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | The complete marketer 60 essential concepts for marketing excellence |
| title_auth | The complete marketer 60 essential concepts for marketing excellence |
| title_exact_search | The complete marketer 60 essential concepts for marketing excellence |
| title_full | The complete marketer 60 essential concepts for marketing excellence Malcolm McDonald, Mike Meldrum |
| title_fullStr | The complete marketer 60 essential concepts for marketing excellence Malcolm McDonald, Mike Meldrum |
| title_full_unstemmed | The complete marketer 60 essential concepts for marketing excellence Malcolm McDonald, Mike Meldrum |
| title_short | The complete marketer |
| title_sort | the complete marketer 60 essential concepts for marketing excellence |
| title_sub | 60 essential concepts for marketing excellence |
| topic | BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Marketing fast Marketing Marketing (DE-588)4037589-4 gnd |
| topic_facet | BUSINESS & ECONOMICS / Distribution BUSINESS & ECONOMICS / Marketing / General Marketing |
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