Competitive SME: building competitive advantage through marketing excellence for small to medium sized enterprises
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London ; Philadelphia
Kogan Page
© 2013
|
| Schlagworte: | |
| Online-Zugang: | FLA01 |
| Beschreibung: | Includes index Print version record |
| Beschreibung: | 1 online resource |
| ISBN: | 9780749468514 0749468513 |
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| 505 | 8 | |a Competitive SME is a comprehensive guide to grasping the competitive and marketing opportunities facing small to medium size enterprises today. Inspired and driven by the EU initiative futureSMETM, it gives essential advice on how, by implementing a clear and focused strategy and using simple tools, you can survive, thrive, and compete. It outlines a simple yet effective model that will allow you to:? create and manage effective marketing and branding processes;? better engage with your market, creating and projecting real value;? increase your worth to the market with corresponding | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Distribution |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / General |2 bisacsh | |
| 650 | 7 | |a Compétitivité |2 eclas | |
| 650 | 7 | |a Marketing |2 eclas | |
| 650 | 7 | |a Politique de l'entreprise |2 eclas | |
| 650 | 7 | |a Petites et moyennes entreprises |2 eclas | |
| 650 | 7 | |a Manuels |2 eclas | |
| 650 | 7 | |a Small business marketing |2 fast | |
| 650 | 4 | |a Small business marketing | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |a Hood, David J. |t Competitive SME. |d London ; Philadelphia : Kogan Page, ©2013 |z 9780749468507 |
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Datensatz im Suchindex
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| author | Hood, David J. |
| author_facet | Hood, David J. |
| author_role | aut |
| author_sort | Hood, David J. |
| author_variant | d j h dj djh |
| building | Verbundindex |
| bvnumber | BV046101026 |
| classification_rvk | QP 600 |
| collection | ZDB-4-EBU |
| contents | Competitive SME is a comprehensive guide to grasping the competitive and marketing opportunities facing small to medium size enterprises today. Inspired and driven by the EU initiative futureSMETM, it gives essential advice on how, by implementing a clear and focused strategy and using simple tools, you can survive, thrive, and compete. It outlines a simple yet effective model that will allow you to:? create and manage effective marketing and branding processes;? better engage with your market, creating and projecting real value;? increase your worth to the market with corresponding |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV046101026 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:35:17Z |
| institution | BVB |
| isbn | 9780749468514 0749468513 |
| language | English |
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| publisher | Kogan Page |
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| spelling | Hood, David J. Verfasser aut Competitive SME building competitive advantage through marketing excellence for small to medium sized enterprises David Hood London ; Philadelphia Kogan Page © 2013 1 online resource txt rdacontent c rdamedia cr rdacarrier Includes index Print version record Competitive SME is a comprehensive guide to grasping the competitive and marketing opportunities facing small to medium size enterprises today. Inspired and driven by the EU initiative futureSMETM, it gives essential advice on how, by implementing a clear and focused strategy and using simple tools, you can survive, thrive, and compete. It outlines a simple yet effective model that will allow you to:? create and manage effective marketing and branding processes;? better engage with your market, creating and projecting real value;? increase your worth to the market with corresponding BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Compétitivité eclas Marketing eclas Politique de l'entreprise eclas Petites et moyennes entreprises eclas Manuels eclas Small business marketing fast Small business marketing Erscheint auch als Druck-Ausgabe Hood, David J. Competitive SME. London ; Philadelphia : Kogan Page, ©2013 9780749468507 |
| spellingShingle | Hood, David J. Competitive SME building competitive advantage through marketing excellence for small to medium sized enterprises Competitive SME is a comprehensive guide to grasping the competitive and marketing opportunities facing small to medium size enterprises today. Inspired and driven by the EU initiative futureSMETM, it gives essential advice on how, by implementing a clear and focused strategy and using simple tools, you can survive, thrive, and compete. It outlines a simple yet effective model that will allow you to:? create and manage effective marketing and branding processes;? better engage with your market, creating and projecting real value;? increase your worth to the market with corresponding BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Compétitivité eclas Marketing eclas Politique de l'entreprise eclas Petites et moyennes entreprises eclas Manuels eclas Small business marketing fast Small business marketing |
| title | Competitive SME building competitive advantage through marketing excellence for small to medium sized enterprises |
| title_auth | Competitive SME building competitive advantage through marketing excellence for small to medium sized enterprises |
| title_exact_search | Competitive SME building competitive advantage through marketing excellence for small to medium sized enterprises |
| title_full | Competitive SME building competitive advantage through marketing excellence for small to medium sized enterprises David Hood |
| title_fullStr | Competitive SME building competitive advantage through marketing excellence for small to medium sized enterprises David Hood |
| title_full_unstemmed | Competitive SME building competitive advantage through marketing excellence for small to medium sized enterprises David Hood |
| title_short | Competitive SME |
| title_sort | competitive sme building competitive advantage through marketing excellence for small to medium sized enterprises |
| title_sub | building competitive advantage through marketing excellence for small to medium sized enterprises |
| topic | BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Compétitivité eclas Marketing eclas Politique de l'entreprise eclas Petites et moyennes entreprises eclas Manuels eclas Small business marketing fast Small business marketing |
| topic_facet | BUSINESS & ECONOMICS / Distribution BUSINESS & ECONOMICS / Marketing / General Compétitivité Marketing Politique de l'entreprise Petites et moyennes entreprises Manuels Small business marketing |
| work_keys_str_mv | AT hooddavidj competitivesmebuildingcompetitiveadvantagethroughmarketingexcellenceforsmalltomediumsizedenterprises |