Advanced customer analytics: targeting, valuing, segmenting and loyalty techniques
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London ; Philadelphia
Kogan Page
[2016]
|
| Schriftenreihe: | Marketing science series
|
| Schlagworte: | |
| Beschreibung: | Print version record and CIP data provided by publisher; resource not viewed |
| Beschreibung: | 1 online resource |
| ISBN: | 9780749477165 0749477164 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV046098986 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 190812s2016 |||| o||u| ||||||eng d | ||
| 020 | |a 9780749477165 |9 978-0-7494-7716-5 | ||
| 020 | |a 0749477164 |9 0-7494-7716-4 | ||
| 035 | |a (ZDB-4-ITC)ocn957696693 | ||
| 035 | |a (OCoLC)957696693 | ||
| 035 | |a (DE-599)BVBBV046098986 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.8/12 |2 23 | |
| 084 | |a QP 611 |0 (DE-625)141908: |2 rvk | ||
| 084 | |a QP 620 |0 (DE-625)141911: |2 rvk | ||
| 100 | 1 | |a Grigsby, Mike |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Advanced customer analytics |b targeting, valuing, segmenting and loyalty techniques |c Mike Grigsby |
| 264 | 1 | |a London ; Philadelphia |b Kogan Page |c [2016] | |
| 264 | 4 | |c © 2016 | |
| 300 | |a 1 online resource | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Marketing science series | |
| 500 | |a Print version record and CIP data provided by publisher; resource not viewed | ||
| 505 | 8 | |a Expert guidance in a direct and conceptual style on the analytic steps to take to resolve data-heavy retail marketing questions, taking into account consumer behaviour and multi-channel marketing scenarios | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 7 | |a Customer loyalty |2 fast | |
| 650 | 7 | |a Customer relations |2 fast | |
| 650 | 7 | |a Marketing research |2 fast | |
| 650 | 7 | |a Verbraucherforschung |2 gnd | |
| 650 | 7 | |a Kundenbindung |2 gnd | |
| 650 | 7 | |a Marktsegmentierung |2 gnd | |
| 650 | 7 | |a Preisbildung |2 gnd | |
| 650 | 4 | |a Marketing research |a Customer relations |a Customer loyalty | |
| 650 | 0 | 7 | |a Verbraucherforschung |0 (DE-588)4187567-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kundenbindung |0 (DE-588)4384508-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marktsegmentierung |0 (DE-588)4037644-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Preisbildung |0 (DE-588)4047103-2 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Verbraucherforschung |0 (DE-588)4187567-9 |D s |
| 689 | 0 | 1 | |a Kundenbindung |0 (DE-588)4384508-3 |D s |
| 689 | 0 | 2 | |a Marktsegmentierung |0 (DE-588)4037644-8 |D s |
| 689 | 0 | 3 | |a Preisbildung |0 (DE-588)4047103-2 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |a Grigsby, Mike |t Advanced customer analytics |d London ; New York, NY : Kogan Page, [2016] |z 9780749477158 |
| 912 | |a ZDB-4-ITC | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-031479804 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804180404637270016 |
|---|---|
| any_adam_object | |
| author | Grigsby, Mike |
| author_facet | Grigsby, Mike |
| author_role | aut |
| author_sort | Grigsby, Mike |
| author_variant | m g mg |
| building | Verbundindex |
| bvnumber | BV046098986 |
| classification_rvk | QP 611 QP 620 |
| collection | ZDB-4-ITC |
| contents | Expert guidance in a direct and conceptual style on the analytic steps to take to resolve data-heavy retail marketing questions, taking into account consumer behaviour and multi-channel marketing scenarios |
| ctrlnum | (ZDB-4-ITC)ocn957696693 (OCoLC)957696693 (DE-599)BVBBV046098986 |
| dewey-full | 658.8/12 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/12 |
| dewey-search | 658.8/12 |
| dewey-sort | 3658.8 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02720nmm a2200637zc 4500</leader><controlfield tag="001">BV046098986</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">190812s2016 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780749477165</subfield><subfield code="9">978-0-7494-7716-5</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0749477164</subfield><subfield code="9">0-7494-7716-4</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-4-ITC)ocn957696693</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)957696693</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV046098986</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/12</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 611</subfield><subfield code="0">(DE-625)141908:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 620</subfield><subfield code="0">(DE-625)141911:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Grigsby, Mike</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Advanced customer analytics</subfield><subfield code="b">targeting, valuing, segmenting and loyalty techniques</subfield><subfield code="c">Mike Grigsby</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London ; Philadelphia</subfield><subfield code="b">Kogan Page</subfield><subfield code="c">[2016]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2016</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Marketing science series</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Print version record and CIP data provided by publisher; resource not viewed</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Expert guidance in a direct and conceptual style on the analytic steps to take to resolve data-heavy retail marketing questions, taking into account consumer behaviour and multi-channel marketing scenarios</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Industrial Management</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Management</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Management Science</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Organizational Behavior</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Customer loyalty</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Customer relations</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing research</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Verbraucherforschung</subfield><subfield code="2">gnd</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Kundenbindung</subfield><subfield code="2">gnd</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marktsegmentierung</subfield><subfield code="2">gnd</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Preisbildung</subfield><subfield code="2">gnd</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing research</subfield><subfield code="a">Customer relations</subfield><subfield code="a">Customer loyalty</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucherforschung</subfield><subfield code="0">(DE-588)4187567-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kundenbindung</subfield><subfield code="0">(DE-588)4384508-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marktsegmentierung</subfield><subfield code="0">(DE-588)4037644-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Preisbildung</subfield><subfield code="0">(DE-588)4047103-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Verbraucherforschung</subfield><subfield code="0">(DE-588)4187567-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Kundenbindung</subfield><subfield code="0">(DE-588)4384508-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Marktsegmentierung</subfield><subfield code="0">(DE-588)4037644-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Preisbildung</subfield><subfield code="0">(DE-588)4047103-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="a">Grigsby, Mike</subfield><subfield code="t">Advanced customer analytics</subfield><subfield code="d">London ; New York, NY : Kogan Page, [2016]</subfield><subfield code="z">9780749477158</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-ITC</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-031479804</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| id | DE-604.BV046098986 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:35:14Z |
| institution | BVB |
| isbn | 9780749477165 0749477164 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031479804 |
| oclc_num | 957696693 |
| open_access_boolean | |
| physical | 1 online resource |
| psigel | ZDB-4-ITC |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Kogan Page |
| record_format | marc |
| series2 | Marketing science series |
| spelling | Grigsby, Mike Verfasser aut Advanced customer analytics targeting, valuing, segmenting and loyalty techniques Mike Grigsby London ; Philadelphia Kogan Page [2016] © 2016 1 online resource txt rdacontent c rdamedia cr rdacarrier Marketing science series Print version record and CIP data provided by publisher; resource not viewed Expert guidance in a direct and conceptual style on the analytic steps to take to resolve data-heavy retail marketing questions, taking into account consumer behaviour and multi-channel marketing scenarios BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Customer loyalty fast Customer relations fast Marketing research fast Verbraucherforschung gnd Kundenbindung gnd Marktsegmentierung gnd Preisbildung gnd Marketing research Customer relations Customer loyalty Verbraucherforschung (DE-588)4187567-9 gnd rswk-swf Kundenbindung (DE-588)4384508-3 gnd rswk-swf Marktsegmentierung (DE-588)4037644-8 gnd rswk-swf Preisbildung (DE-588)4047103-2 gnd rswk-swf Verbraucherforschung (DE-588)4187567-9 s Kundenbindung (DE-588)4384508-3 s Marktsegmentierung (DE-588)4037644-8 s Preisbildung (DE-588)4047103-2 s 1\p DE-604 Erscheint auch als Druck-Ausgabe Grigsby, Mike Advanced customer analytics London ; New York, NY : Kogan Page, [2016] 9780749477158 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Grigsby, Mike Advanced customer analytics targeting, valuing, segmenting and loyalty techniques Expert guidance in a direct and conceptual style on the analytic steps to take to resolve data-heavy retail marketing questions, taking into account consumer behaviour and multi-channel marketing scenarios BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Customer loyalty fast Customer relations fast Marketing research fast Verbraucherforschung gnd Kundenbindung gnd Marktsegmentierung gnd Preisbildung gnd Marketing research Customer relations Customer loyalty Verbraucherforschung (DE-588)4187567-9 gnd Kundenbindung (DE-588)4384508-3 gnd Marktsegmentierung (DE-588)4037644-8 gnd Preisbildung (DE-588)4047103-2 gnd |
| subject_GND | (DE-588)4187567-9 (DE-588)4384508-3 (DE-588)4037644-8 (DE-588)4047103-2 |
| title | Advanced customer analytics targeting, valuing, segmenting and loyalty techniques |
| title_auth | Advanced customer analytics targeting, valuing, segmenting and loyalty techniques |
| title_exact_search | Advanced customer analytics targeting, valuing, segmenting and loyalty techniques |
| title_full | Advanced customer analytics targeting, valuing, segmenting and loyalty techniques Mike Grigsby |
| title_fullStr | Advanced customer analytics targeting, valuing, segmenting and loyalty techniques Mike Grigsby |
| title_full_unstemmed | Advanced customer analytics targeting, valuing, segmenting and loyalty techniques Mike Grigsby |
| title_short | Advanced customer analytics |
| title_sort | advanced customer analytics targeting valuing segmenting and loyalty techniques |
| title_sub | targeting, valuing, segmenting and loyalty techniques |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Customer loyalty fast Customer relations fast Marketing research fast Verbraucherforschung gnd Kundenbindung gnd Marktsegmentierung gnd Preisbildung gnd Marketing research Customer relations Customer loyalty Verbraucherforschung (DE-588)4187567-9 gnd Kundenbindung (DE-588)4384508-3 gnd Marktsegmentierung (DE-588)4037644-8 gnd Preisbildung (DE-588)4047103-2 gnd |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Customer loyalty Customer relations Marketing research Verbraucherforschung Kundenbindung Marktsegmentierung Preisbildung Marketing research Customer relations Customer loyalty |
| work_keys_str_mv | AT grigsbymike advancedcustomeranalyticstargetingvaluingsegmentingandloyaltytechniques |